Rachel Henke – Niche Marketing Expert. Consultant & Published Author of ‘The Niche Expert.’

In 2003 I literally stumbled into the home business arena when I typed in ‘work from home’ using my dial up internet on my second hand computer in the spare bedroom.

The only criteria I had in mind was that ‘it’ must be ‘home-based’ and very part-time so that I could work round my two young daughters.

I was studying for a BA in English Literature, as my big dream has always been to be a writer so lack of time was a real issue for me.  I just didn’t see how I would ever have time to get another job and accomplish all of the things I wanted to do as well as be there for my girls!

We’d just moved to a sleepy village in Suffolk in the British Countryside after making a sudden decision and swift exit from our Jerusalem home of many years. 

As a result we literally had to start all over and had no spare cash, no business experience, no house, no car, no furniture & no babysitters to help out with our 3.5 & 6 year old daughters.

What I did have was a burning desire to do something meaningful with my life, an entrepreneurial spirit (although I didn’t realise that then!) and a ‘can do’ attitude.

Although I’d been a ‘good’ employee and held some impressive positions in the banking and administrative world I could never stand having to ask a boss for time off to do simple things such as go to the dentist!

So I took this as my chance to break free.

I wanted to be at home for my girls more than anything and I became determined to find a way to work from home on my terms.

A whole new world of entrepreneurship and home business opened up to me that day and so my marketing & home business journey began.

I soon found myself in over my head, sliding into the red very quickly, grappling with the new business challenges of marketing, retail, advertising and cash flow.  Knee deep in trial and error, I managed to achieve some sweet success early on by qualifying up the ranks quickly and building a customer base of weight management clients & product consumers.

After several years of working this high quota retail focussed model, zooming around the world from event to event, I became restless & began researching new ways of building my business with the internet. 

Tired of being out of the house so much doing presentations and attending networking meetings, my love affair with the internet began. I experienced one of those electrifying AHA moments when I realised that even with cows and sheep for neighbours in this tiny rural village I could build a global business with the internet.  And in 2007 I began enrolling people in high end business programmes through my social networks.

Immersing myself in online marketing, I invested in every course from the leaders in the field & became an expert in generating leads and enrolling people. My business was suddenly no longer local but global! People I’d never met or heard of before were calling and emailing me from all over the world, asking for my marketing advice.

I shared my knowledge through blogging and built a database of targeted subscribers & affiliates in the home business niche by releasing my own e-book.

People in competing companies in my industry started coming to me as the ‘Go to’ expert and asking to use my e-book system. They wanted to share the e-book and attract subscribers for their business too. Soon I was making steady affiliate commissions and sales of my own system on auto-pilot. 

I experienced the leverage of doing business this way. By unconsciously positioning myself as an expert I was pulling the right website visitors, leads, clients and opportunities towards me on autopilot, still using just my faithful laptop in my little home office in this sleepy, beautiful village.

It was around this time that I had a call from Robert Kiyosaki’s PR company saying they’d found me via Twitter, loved my message and would I like Robert to make a video especially for my blog, answering some questions for my readers … I said urghhhhh yeah!

If I hadn’t grasped quite how powerful social media was for connecting with key influencers in your industry before, I did now!

In 2011 The Niche Expert was published in which I share my blueprint to online success with a niche business.

The Niche Expert will help you short cut your journey to position yourself as an expert online and get the results you desire, whether it’s sales, clients, publicity or opportunities in your niche.

‘The Niche Expert’ Mentoring System is especially for home business & solo-entrepreneurs who want to stand out from the internet crowd and not get trampled under the ‘cyber’ foot.

Thanks to the power of my social media platform I attracted a publishing contract and I know my dream of being a published author and helping other people all around the globe to gain the freedom to do what they love would not be possible without the new rules and tools of the internet.

And so I am eternally grateful for my wonderful mentors, the opportunity to make a difference and I am here to serve.

Rachel’s new book, ‘The Niche Expert,’ – Harness the power of the internet to attract your perfect clients, publicity & opportunities – is published by Bookshaker in paperback, Kindle & ebook editions and available now through all good online book stores such as Amazon and Barnes and Noble.  

Here’s what online marketing rockstar, Mike Klingler of ‘The School of Online Business,’ and Marketing Merge fame has to say about The Niche Expert in the soon to be included foreword:

“Hi Rachel. I read the book, outstanding!

Most are still unaware of the enormous opportunity available to them using the Internet. Some see the potential, but don’t have a clue yet what they could offer, asking, “What value do I have to contribute to create an online business of my own?” Others who may be professionals offline have a general idea what they can offer but are asking, “How can I take what I do now offline into the online space? Where do I even begin?”

These questions are all answered brilliantly in The Niche Expert. It not only helps you discover and develop the value you can offer, but goes further by helping you find the exact audience who will love to buy precisely what you love to give.

The Niche Expert is the most encapsulated and easy-to-follow “how to” book on starting an online business I’ve read. Welcome to the new economy!…”

Mike Klingler

If you’d like to find out more about Rachel’s mentoring programmes complete your details in the box  at the top right to receive more info and to schedule your introductory consultation.  You’ll also receive a complimentary subscription to Rachel’s weekly ezine ‘Marketing & Mindset for Home Business Entrepreneurs,’ and can of course unsubscribe easily at any time but you probably won’t want to!

Check out what people are saying about Rachel and The Niche Expert System: Testimonials

Rachel at various marketing events around the world.