Are You A Selfish Marketer?

No one likes to think of themselves as selfish, and the word conjures up nasty feelings doesn’t it? On the other hand I have learned from my prosperity studies with Randy Gage that there is a time when being ‘selfish’ can be a good thing, and is highly recommended.

It might be a good thing all the time… but then we would interpret a different meaning from the word selfish. Ok enough of that and on to the marketing!

In the real world most people don’t want to be thought of as selfish, so I got to wondering why there are so many selfish marketers working on the internet today.

There seem to be many good people that are behaving like selfish marketers so I can only guess that they just don’t know any different. As with most things in life it’s about learning and growing.

I’ve posted a lot about the need for Network Marketing leaders to teach their teams not to post spammy messages online, but this goes even further into the issue.

Social Media and Social Marketing require one to be sociable. Well there’s a shocker you may say!

The thing is if we start to ask ourselves what is sociable and giving about posting and whizzing opportunity links and offers at everyone that comes in our web 2.0 path I think most would clearly see that the answer would be, very little.

So why do so many do it? Yes I know they have ‘the gift’ and have a duty to spread the word but when so many of us have the gift it can start to be a little irritating lol.

Mike Klingler says that marketers are not normal. Well let’s face it he’s right on the money with that observation! However he goes on to explain that our challenge in Web 2.0 and Social Media Networks is to try to behave normally.

And yes that may not seem like the fastest route to get prospects and people looking at what you have to offer (i.e.; your wonderful gifts) but in this case I have to say that slow and steady wins the race here.

Building a network online is like building a network offline. It requires patience and interaction. Yes many parts of the business can be automated but to be effective in a social network is like being at a party.

You can’t thrust your business on the party goers and expect them to be in the mood to listen. There is a time and place for everything.

The absolutely super and wonderful thing about this whole new model of attraction marketing is that the more relaxed you are and the less you say the more people want to hear from you!

I know that sounds strange but its true so let me back up and explain. Attraction Marketing revolves around the basic principles of attraction. The best analogy is the classic dating one.

We’ve all done it after all… the more we chase the less appealing we are. The more mystery and posture we have surrounding us, the more we are pursued.

Being an attraction marketer is very similar, and as I’ve mentioned in previous post those who are trying to implement the new model but are still chasing everything that moves are missing the mark.

Let’s teach our team members and business partners to give value and build relationships first so that they begin to attract their target market towards their ‘gift’ and don’t need to graffiti the walls!

This is all part of the new movement of the Network Marketing Revolution whereby we will come together to showcase this industry to the world as the fabulous one it truly can be when done with elegance.

ABOUT THE AUTHOR: Rachel Henke coaches Network Marketers to transition into building their business online. Subscribe to the Professional Networker blog