Getting your message out there with the internet means that your slice may be jagged & multi-cultural or baked to the tastes of your home country.
The exciting thing is it’s up to you to decide. People will find you based on what I call your memorable marketing message so it’s critical that you invest some time to consciously craft one.
Here are some questions to help you that apply whether you have a brand new website or have had your own website up for years.
They even apply if you don’t yet have a website because I want you to begin with the end in mind and ask yourself what you would like the answers to be.
- If you have a website who pops in to visit you?
This is your cue to study your Google Analytics reports or install Google Analytics if you’ve managed to convince yourself that you don’t deal with all of that stuff!
Also take a look at your Alexa results demographic. By downloading the free Alexa toolbar you can get valuable data about exactly who comes to visit you. If you don’t think you have a niche target audience I’ve got news for you; this is probably it!
If you love what you see i.e.; ‘females aged 35-44 with some college education who browse this site from home,’ happy days! This is your ‘perfect who.’
If on the other hand your products or services are designed to appeal to 20 somethings just starting out on their career then you have a serious problem.
Your memorable marketing message doesn’t match your market. Oops. It’s time to go back to the drawing board, define your niche and sharpen up your website so it becomes irresistible to your target audience.
If you think your product is for everyone then good luck with that! Let me know how you get on. If you’ve realized it’s not for everyone but your marketing message IS for everyone then it’s definitely time for you to get some help with your marketing strategy.
- Is your ‘gorgeous giveaway,’ aligned with your memorable marketing message or is it decidedly in need of a rejuvenating spa day?
It’s too easy to just stick any old thing up there and hope it will entice your ‘perfect who,’ in to connect with you.
Alas my beautiful and earnest budding expert if your giveaway stinks so will your opt in rate. The giveaway itself may be phenomenal but what about the call to action to get the gorgeous little piece?
And so you see we are back to your memorable marketing message.
And my final question for you today sweet one.
- Does your online platform (all the pieces of your marketing funnel) inspire a mega movement or at least a mini mission?
An example of a mega movement would be Facebook. The mission is to make the world more open and connected. They’ve certainly delivered on that.
You may start as a mini mission and leap into a mega movement (or not!)
Whether you have a little business or a huge empire to promote online you need to craft your own memorable marketing message and the best way to do that is to know your niche and inspire your potential customers with a mini mission or mega movement.
Whatever you choose is absolutely fine but you must step up and choose one to get started.
What will it be?
As I tweeted today, ‘take yourself and your business seriously or no one else will.’
We all have to start somewhere and the first step is in owning your memorable marketing message.
Your challenge for this week is to answer these three questions and get clear on your message.
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Leave a comment or ask a question and share your mission or movement. I’d love to hear what you’re up to and you’ll inspire others in our community more than you know.
Tags: company mission, how to get people to opt into website, inspiring a movement, marketing message, marketing strategy, niche coaching, niche strategy, online platform, Personal branding, starting a movement, using alexa toolbar, using google analytics, website analytics