Become a Marketing Expert Watching Movies

I took my two girls to see Warhorse at the cinema yesterday.

Nothing like a snug Sunday afternoon watching an uplifting movie with your loved ones is there?

We got there just in time for the ‘start.’

Although we go to see a ton of movies, for some reason I really paid attention to the masterful marketing ‘presentation’ at this one.

These guys have us paying to literally watch them cross sell us on more movies. (Their other products)

Then they do a mesmerising job of upselling us into their monthly subscription so we can watch more of those great movies and pay less. (Their membership programme)

Meanwhile if you love sweet popcorn like us you’ll be munching and sipping on the most expensive snacks anywhere in town. Period.

Thirty minutes we sat there watching the trailers aka. reviewing their other products.

The prices in the cinema for popcorn and fizzy drinks etc. are insane aren’t they?

The truth is I don’t mind paying because I pay for the whole feel good experience (and I love fresh sweet popcorn) but if you pay attention next time you go you’ll see expert marketers at the top of their game.

So for all I’ve often advised not to waste time watching T.V etc. there are in fact million $ lessons to be learned both in the T.V breaks and at the cinema.

My hubbie has what I have named an acute case of remoteitis – this involves obsessively flicking from channel to channel during commercial breaks and quite frankly whenever he gets the chance to watch two things simultaneously.

We won’t even get into the football mania today!

From now on I’m going to retain control of the remote when I can and invest some time observing the advertising campaigns on T.V.

Why not try it? That way you have a good ‘excuse’ to chill out to your favourite programme now and then but also pick up some expert marketing lessons at the same time.

In the UK I don’t think we have the infamous ‘Infomercials’ like in the US. Just as well or I’d probably be up half the night studying and buying stuff because I can’t resist great marketing!

What do you think the lesson is here?

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