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The 3 Step Blueprint of Attraction Marketing Direct to YOUR MLM Team

March 17th, 2010 rhenke Comments

So we’ve talked about how to attract prospects into your list using affiliate programs or funded proposals. Check out the post here if you want to read more about affiliate marketing for MLM

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

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I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Team Example

Please don’t copy mine! I’m sharing my real stuff with you here as I know how important it is for you but there are enough words to go round for us all to be original with our content.

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

You can create the system for your team (it’s not that complicated if you understand the basics of setting up a marketing funnel.) You can outsource it to a good web designer and copywriter.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

The 4 Magic Keys to Building Your MLM business With Affiliate Marketing – Key 3

March 6th, 2010 rhenke Comments

Catch up on Key 1 here

Find Key 2 here

Building a Relationship

This sounds so obvious but how many networkers actually do it? There is a reason that we are trained to contact our warm market or circle of influence BEFORE we venture out into the big wide world to find new people.

The reason is that we ALREADY have a relationship with our warm market so we don’t need to spend valuable time when launching our business BUILDING relationships. Makes sense right?

So when you generate MLM leads or attract prospects or just meet an interesting person in your daily life what should you?

It may be easier to cover first what you should NOT DO!

No pitching them the minute you meet them
No foaming at the mouth when they mention they are looking for something!
No rambling on and on about your life changing wonder product….

Ok I think you get the picture right?

What TO DO:

Listen to what they have to say and ask them questions AND LISTEN AGAIN to the answers

Listen some more…

Establish some common ground or build some bridges between you i.e.: you both used to live in London or New Jersey OR

You both have a new baby OR

You both just got divorced OR and the list goes on

Seek and you shall find some kind of commonality.

As we’re focussing on building MLM using affiliate marketing here let’s be specific to that. The best way to build a relationship with your affiliates is to give lots of good value with the information you provide.

That way they come to see you as someone they can trust. If they are in the right place to look for a new opportunity they will probably check out your business.

Make it easy for them to do! Don’t HIDE it like your MLM is some dirty little secret behind your affiliate marketing.

In your follow up messages integrate a little bit of information about your MLM business and working with you like I have done with my affiliate marketing system.

By the same token don’t hit them over the head with it if you want to maintain and build a large list of affiliates.

It can be as quick as that or as slow as you building a relationship for 6 months and never getting up the nerve to talk about your business. Then they come back and tell you they joined a new company. Ouch!

Top Tip: If you struggle with relationship building and talking to strangers read ‘How to make friends and influence people,’ by Dale Carnegie. I can’t say enough good things about this classic book. It’s a book to keep on your bookshelf and to keep reading again and again.

The 4 Magic Keys to Building Your MLM business With Affiliate Marketing – Key 2

March 2nd, 2010 rhenke Comments

Ok so you’ve analyzed yourself and are aligned with the perfect MLM business and are ready to start attracting prospects.

It sounds a little esoteric or even mystical doesn’t it? Well let’s simplify it and look at what it really is and is not. It is the process of LEAD GENERATION.

Lead Generation is the lifeblood of building a big business and whether you do warm market networking or online list building or BOTH (recommended especially when launching) you MUST HAVE MLM LEADS!!

Doh you say. We know that Rachel. That’s why we’re trying to figure all this confusing Attraction Marketing stuff out!

Ok I hear you. Just wanted to be sure that you’re really listening!

So attraction marketing is not about being some guru leader (although there are many) It’s more about positioning your marketing content on the internet in strategic places that will attract suitable prospects to you.

When you set your marketing up right and have a compelling message it becomes scientific. If you type my name into Google at this time of writing there are 33,700 references and most of them are to me.

I think there’s an actress and maybe even a President of an orchid society too but I dominate as you can see:

Imagine all the keywords that bring up my blog and marketing pieces all over the internet. Can you see how it becomes scientific and if people search using my niche keywords they CANNOT HELP but find me! Sweet.

You can do this for your MLM Company and/or for your niche market and affiliate products. I digress though as we’ll cover Attraction Marketing direct to your MLM (without affiliate marketing in the next series)

So to summarize Key 2 you need to do ENOUGH to start being FOUND! Don’t worry you don’t need this many references to make money and generate leads. I was being found pretty much off the get go by promoting my site with ezine articles.

Add in the other millions of ways you can choose from to generate MLM leads such as blogs, using Twitter, Facebook, Hub Pages, Ezine Paid Advertising, Pay per Click etc. etc.

It is really not that complicated when you get clear on what you want to do. So Lead Generation by CREATING CONTENT and attracting prospects into YOUR MARKETING FUNNEL is the name of the game. (Not the End Game though!)

Stay tuned for Key 3 ….

The 4 Magic Keys to Building Your MLM business With Affiliate Marketing.

February 25th, 2010 rhenke Comments

So in the last blog posts we covered the basics of building the business.

Today we’re going to talk about how to build the business with affiliate marketing or funded proposals.

It’s not for everyone and that’s ok. Some people get completely distracted and overwhelmed with offering a range of products at their website or blog.

Others love to monetize the process of creating new contacts and building relationships through email and online marketing.

If you’re reading this article then the chances are that you are already using or are researching how to use affiliate marketing or a funded proposal combined with online network marketing.

If this all sounds a bit confusing then go back and read my basic posts here first: 7 Secrets of Launching MLM

So let’s say you’re fine and dandy with your warm market contact list. You’re working through it and have had a few new enrolees and customers. You’re following the training that your upline is providing and you’re EXCITED.

Then you start to look on the internet and see if there is a way for you to do some business building online. You start to opt into various marketers lists and before you know it you are MORE CONFUSED than a bee in a flower shop.

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You’re hearing from Mike Dillard about the magic of Magnetic Sponsoring, Ann Sieg is emailing you about the Renegade Network Marketer (and telling you that you’re upline is basically useless) and Mike Klingler is talking about getting the technical skills you need from Renegade University or Renegade Professional!

You’re getting more and more excited about ALL THIS MONEY you are going to make but in the back of your mind you’re beginning to wonder if this was such a good idea after all! How the heck are you ever going to promote all these different things that for online affiliate marketing seem to be the ABCs?

How on earth are you ever going to find time or the focus to enrol someone in your Network Marketing business with all these other things to promote?

How are you ever going to understand all this?

How will you work with your upline in your MLM if they don’t understand this?

These are the kind of questions that I receive in my inbox and on my blackberry very often! People are so confused. The most confused of all is the new network marketer who has just ordered his pack and instead of making his candidate list and learning the basics of inviting, with his upline has instead jumped straight into Attraction Marketing with Affiliate Marketing.

I really feel for these guys. They are really up against it unless they learn the basics with a good mentor.

STOP! Let’s cover the 4 Magic Keys to building your MLM business using affiliate marketing without losing your mind, your hair and possibly even your spouse before you enrol your first team member!!

Key 1

Keep your mind on your MLM end game. Do you know what your end game is? Unless you want it to be ironically but tragically similar to the famous Samuel Beckett one-act play with just four characters, you had better get clear on it BEFORE you start building your list and trying to attract prospects to you using affiliate marketing.

Here are some questions to get you going:

Am I 100% committed to building my Network Marketing business with XYZ Company?

If yes – what are my monthly volume quotas to receive my royalty cheque?

Do I need a large customer base to qualify or can I focus mainly on recruiting?

How many hours per week have I got available to do the core fundamentals of building and maintaining my business?

Depending on which company you’re with and how you are building your business this may include things like:

Providing orientation training for new team members

Coaching and assisting them with 3 way calls and working their candidate list

Attending/Running Local Business Builder Meetings or online webinars

Attending local networking events

Following up with your prospects

Enrolling them

Plus lots more!

It’s quite a lot to do and if you only have 10-15 hours per week to work the business part-time like most people do you will need to get very clear on your daily method of operation.

If you spend your spare 2 hours trying to figure out how to install a wordpress blog you will be neglecting the very core activities that will build your cheque.

So Key 1 is to get very clear on what and how you are building your core MLM business.

If you want to use affiliate marketing as part of your overall strategy to bring prospects into your list then I recommend that you set up your OWN MARKETING FUNNEL or MLM ONLINE SYSTEM ASAP!

Don’t build someone else’s list. Build your own! Set up your marketing funnel so that your prospect becomes YOUR LEAD FIRST, not the lead of Mike Dillard, Mike Klingler or Ann Sieg. I love these guys but they have enough leads already, and plenty of money to show for their awesome efforts.

What about you? Ok so if you’re clear on wanting to use and recommend affiliate marketing products to learn how to be more effective with online marketing, and to monetize your list building whether the prospects join your MLM or NOT…

You need your own marketing funnel. You can either learn how to make one (which is very possible but takes some time and study) or you can plug into an existing one.

There are lots of Attraction Marketing Systems around on the internet. Many are completely over-hyped, over rated and will confuse the socks off you some more because you will be pitched every 3 minutes on the latest hot affiliate product.

No no no. Choose carefully because you need focus if you want to win your MLM END GAME. You also don’t want to introduce your team members to a system where they are being distracted every day by other opportunities right?

This is what happened to me when I first started to figure out how to use the internet to build my business. I was so excited BUT so distracted!

So I came up with a solution that would enable me to build my own list, generate commissions with affiliate marketing but retain my focus on building my long term residual and passive income.

You can use it too if you like. It works with any MLM – whichever one you choose. Go here for more details: MLM Online Funnel

The 7 Secrets of Helping Your New Team Member Launch Their MLM Business Fast and Right! Secret 2

February 12th, 2010 rhenke Comments

Secret 2

Have a positive attitude of expectancy. Many new team members are absolutely fine with making a list when they see it is the normal thing to do here. What else are you going to do with them? Have them invest $2000 per month in Google adwords so they don’t have to talk to anyone they know?

They will widdle in their panties with fear, both at losing money and talking to strangers. New team members don’t really like talking to strangers.

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If they won’t do a list because they are wounded MLM soldiers then they will need to take massive action with networking on or offline. This works well when done consistently over a period of time but is SLOW for launching.

By the time they have a good prospect so you can train them they have forgotten why they joined! With no list they will probably need to do paid advertising to launch so they have enough leads, which is not ideal for a new team member as you want to get them into profitability asap. not further into debt!

So Secret No.2 is about giving some leadership and expecting your new people to take action to launch their business and follow your business plan.

Secret No.3 will be coming soon! Why not leave a comment with one of your best ’secrets’ for helping your new team members to launch fast without spending a fortune on MLM leads etc.

5 DUPLICATABLE Ways to Build Your MLM Team Online

February 2nd, 2010 rhenke Comments

Duplication, duplication, duplication in MLM! It can be a double edged sword…

How Can You Be Unique Online and Still Duplicate in MLM?

On the one hand you want to build a large organization of team members who know exactly what to do each day to build their business.

On the other – if you’re reading this anyway – you most likely want to use some online marketing to boost your prospecting.

It’s a tricky one and can trip up a lot of well meaning distributors. Many are inspired to make great videos and write wonderful articles but then their downline can’t seem to do the same.

Top Tip: I’ve noticed that no matter what you do the majority of your downline simply do what they want to do anyway so do not waste too much time fretting about this one!

You could have the most perfect ‘SYSTEM’ in the MLM universe and still most folks will find reasons to change it or do something different. It is the nature of team members aka people!

I hear you ask but how does that help me Rachel?

Okay here goes. I’m going to give you some concrete ways that you can use online marketing to attract more prospects and which you can help your downline with at the same time.

How’s that?

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5 DUPLICATABLE Ways to Build Your MLM Team Online

1) When creating articles, videos, blog posts, tweets or any other content BE YOU. (Your best positive YOU of course!) Anyone and EVERYONE including all of your team members know how to be themselves.

This is essential in online marketing. They can’t try to pretend to be you. That being said, make sure to also work with them on posture and attitude. That way they can come across as their BEST self too.

2) Keep it simple. For online marketing you MUST, I repeat MUST have an online mlm funnel which attracts your prospects to put their details in so they join your MLM prospect list.

If your team members want to work online then either recommend they use the same MLM funnel/website as you to collect leads OR make one for your team. Yes it is that simple. One or the other.

There are no other options! Unless you call zooming around online, drowning people with information instead of attracting them into your ‘world,’ an option?

Once in your funnel you can build a relationship with them and educate them with elegance on what you have to offer.

3) Provide pre-written auto-responders (follow up email messages) for your team members. The easier the set up for them, the better. It still AMAZES me how many people over 25 haven’t a clue about anything technical online.

And then of course there is the copywriting. You can make a great website and online funnel for your team but if you can’t write compelling copy you might just as well whistle in the wind. (or go out and do some flyers..)

Pay someone to do your copy for your website and auto-responders OR recruit the skills that your business needs. You probably already have someone in your downline or upline who can write good copy. Trade skills.

4) Whatever content you create well, make it easy for your team to share it too.

Let’s say you write good articles. Write some 500 word articles and encourage your team to use them on their blogs. They can leave the author name and copyright on the bottom but they get to add their website link to collect any leads generated as a result of the article.

Other people can reprint your articles through article sharing sites so why not have your guys share them to build your team?

Have the person who creates the content put it first on their blog so they get maximum benefit on the search engines.

5) If you or someone on your team can make short videos (2 mins is long enough!) you can edit them in windows movie maker and add a team blog or website link to the video clip.

When the prospect visits the Team blog or website it can just say ‘name of person who referred you,’ as one of the fields to complete to enter the site. (see my company blog as an example if you like: MLM Team Blog)

With videos there isn’t even a duplicate content issue and everyone can write their one short paragraph to promote the video on their YouTube account or blog.

There you go – that way you can generate leads using the same blog or website. Not all of your team members are going to get to grips with having their own blogs etc.

BUT they may still want to participate in the online experience by having their webpage or shared blog link on their Twitter or Facebook page.

If you don’t teach them how to network well – the odds are they may network rather badly!

Happy Networking

p.s If you still don’t have your own MLM Online System you can set one up easily here: MLM Online System.

p.s.s Please leave your comments and any questions. That way I’ll be able to serve you better by answering some of them in future posts.

Building Your Network Marketing List – Why Every Person Counts!

January 11th, 2010 rhenke Comments

Today’s post is about building your MLM or Network Marketing list.

So you decided you would start a blog…

You decided you will write articles and/or make videos to generate MLM leads for your business?

Makes great sense right? You read all the stuff from Mike Klingler, Mike Dillard and you read my |Attraction Marketing blog and it all seems like it should be the answer to your prayers.

So why is it that you haven’t updated your blog for the last month?

Or why haven’t you posted your blog articles to 5 article databases this week?

Have you linked up your social networks so that your content is zinging and zanging, whirling and churning all over the place so you can attract wonderful like-minded followers and leverage each and every piece of content to the hilt?

If you’ve done those things then I take my hat off to you. If you do them every week then you are an incredible, outstanding human being and you are going to win big! (As long as you have a marketing funnel in place to attract your leads, of course)

It is a New Year so if you started your blog on January 1st then it is likely that you are still excited! If you started it last year or the year before, are you still blogging?

Consistency is the key. (OK I know YOU know this so don’t shout at me!) Sometimes we need to hear these things over and over again. Just knowing is not enough is it?

Doing is the magic get out of jail card.

So are you just a knower.. or a doer?

When I write my blog I have no idea who is going to read it. I send out articles and I make videos and I really do not know who is going to be attracted into my world.

BUT that is all of the excitement. Do you see that?

I have faith that every word counts and that makes all the difference.

In MLM we ‘know’ that one runner in our business can change everything for our results. So when you are blogging, making content and/or wondering whether to blog and/or write articles … remember this, my networking friend:

It only takes one person with a dynamite vision to change your world (i.e.; if it wasn’t for Bill Gates would we all be working at home on laptops?)

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It only takes one person to come into your team and go for it big to make a huge difference to them and to you.

It only takes one person to read your article and to become a subscriber to your list.

That same person becomes an affiliate partner with you through your business or joins your MLM Team in a couple of weeks..or even a couple of months..or even next year?

And then that person’s time is right and they go diamond or whatever you call it in your company.

All because you got your ass into gear and added your unique voice to the online world one day.

So next time you are wondering if it’s all worth it.. or wondering why you are doing this, remember that it only takes one person to change your world by coming into your list.

So don’t be lazy, and don’t be negative and don’t be a doubter.

Be a do-er and be a person who contributes. If it is through your blog or articles or videos – all the better. It may be as simple as giving a testimonial at your MLM meeting, or inviting a new prospect along who hears someone else’s word.

Build your own list of prospects and stay in touch with them. Be smart and build up your own network.

It all counts but you just never know who’s life you are going to change with your words, and who is going to change your life by entering your world.

If you write a blog and 1 amazing person reads it, gets inspired and joins your list then it is all worth it right?

Is it worth 1 hour to write the article and post it on other sites and networks? What else can you do in 1 hour that will have residual value for your business and can sit there for years after you worked on it once?

Oh and did I remind you that it is FREE to create content? At the most you need some simple low cost tools to improve your results but you can actually start free. That still blows my mind after paying $10 per lead for years in my old business!

As you get better at creating content and promoting it more people will read, join your list and come into your world.

I’ve gotta tell you it is pretty mega when I check my inbox and find the latest emails from my subscribers giving me feedback about my content. Or someone calls me to ask for more info.

How cool is it when people leave great comments on your blog?

For that to happen you need to stick with it and believe in yourself. Write to your ideal subscriber or business partner. Don’t worry who is reading – just imagine that you are writing or talking to that one person.

OK well I’m wrapping up now. I hope I’ve inspired you a little to stay in the content game and start contributing your voice in a more consistent manner to the online world.

Top Tip: Be sure to have your attraction marketing funnel in place so you can reap the rewards of contributing content online. Otherwise it is like working with a leaky bucket, and you are not leveraging your time and energy. Go here for more details about the Attraction Marketing Funnel I use and read the 7 Pieces FAQs here if you want more info.

Happy New Year and if you enjoyed this article please leave a comment on the new disqus software at the blog. Let us hear your wonderful voice!

6 Ways of Romancing More Followers into Your Attraction Marketing MLM Funnel with Twitter

December 16th, 2009 rhenke Comments

As we wrap up 2009 and Network Marketers all over the world review the year and contemplate and plan for the next one we find ourselves arriving back at the basics.

Whether you’re working primarily online or offline, here are a few ideas for you on how to get started with or to generate more MLM leads for 2010 using Twitter which has become a social phenomenon.

I’m not saying I invented them! I am saying they work and the bottom line for building your MLM is getting more people to take a look at it.

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Whether your funnel is leading with affiliate marketing and linking into your MLM funnel on the back end or whether you are marketing your MLM directly online whichever way we look at it you need a constant supply of new quality leads.

So here are some tips for marketing with Twitter that you can implement now.

Don’t wait until 2010. That’s what regular, underachievers do – they procrastinate and get started when everyone else does.

Keep ahead of the curve and make sure you are sowing seeds and catching fish with your marketing net ready so that new prospects are flowing your way throughout December and your ready for all the New Year’s resolution people hitting the internet in search of a better way in January.

Become a Twitter Rockstar

1) Set up your profile with an interesting short bio. Inject some personality into it so that you don’t look just the same as the other 10,001 marketers who say ‘I show you how to market online blah.’ You have full permission to be creative. Social Media is about showing who you are and being transparent.

Tip: Make a big effort to show the BEST of who you are! People follow inspiring people who make them feel better in some way.

Example: I’m a fun loving home based non-guru mom who is building a mega global business in the new economy around my 3 ninja kids.

Doesn’t that sound more inviting than ‘I can show you how to generate 100 leads a day? p.s MLM stinks unless you do it my way!’

Don’t procrastinate here because you don’t have fancy graphics etc. I still don’t have fancy graphics on Twitter and have built my following over 2 accounts to 10,000 people by attracting people to follow me rather than manually adding them or using automated software.

Don’t use your twitter URL as your website! Talk about shooting yourself in the foot and hanging up the closed sign on the door! You want to have a website that invites them in so if they do happen to click on your profile to find out more about you there is a VERY good reason for them to hang out with you and fill in their details to enter your world in exchange for something of value. This could be a free report/ e-book or access to videos etc.

2) Lights/Action – Get Tweeting. What the majority of newbie online marketers do is
a) spam you (yuk – I instantly un-follow them)
b) talk about their daily activity (which can be yawningly monotonous unless they are already a rockstar)

Whilst I would rather hear about your daily activity (if it’s interesting!) than be spammed, chit chatting on twitter is not going to get you more leads unless you are already an influential person or expert with a large following.

I’m guessing if you’re reading this you want to build a business and if twitter is one of your chosen mediums then you want to make it as productive as possible.

3) Tweet at least 10-20 times per day, everyday, so people get to know you and what to expect from you.

Tweet good stuff that is RELEVANT to your target market (I have found that tweeting out random social media stuff or news is not as likely to attract people to look at what you have to offer)

A good example is to tweet out some uplifting POSITIVE business or entrepreneurial quotes. I hear some folk moaning about that but when I tweet quotes I get more re-tweets (my tweets going viral) than anything else I tweet.

Find quotes by googling quote sites. We have all the information at our fingertips so there is no excuse for being dull and boring on social media.

4) Tweet out links to your content. If you’re serious about building a business online then you need to be creating quality content. Here are a couple of options to choose from:

a) Make some simple short videos using a FLIP camera and upload them to YouTube. Give some kind of value in the video that is relevant to your business but doesn’t directly pitch them in. Online pitches with no educational value are like wearing winkle-pickers in 2009. Just so unfashionable!

Tip: Have a call to action at the end of the video to your free offer which attracts the potential follower or prospect into your world. (Your marketing MLM funnel)

b) Write an article. If you can write as well as a 12 year old you can do this. You need a beginning, middle and end. Have a point to your short article (500 words is fine) and spell check it. You can put this on your blog or submit it to a fabulous article site like ezinearticles.com.

Tip: Add in your business bio and a link to get more info about your free offer that again leads your follower into becoming a prospect or visitor in your world or MLM funnel.

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Tweet out links to your educational content a couple of times a day. As you develop more content you will have more to choose from and you can post it throughout your social media sites. You are romancing your followers into finding out more about you and what you stand for.

5) Use socialoomph.com You can get a free account where you can set up an automated welcome message to your followers. You can give them an awesome free giveaway on it or just connect with them. (Opinion is divided here – I find both work well for me)

If you are time challenged and/or like to be organized you can automate some tweets such as quotes to run throughout the day whilst you are doing other stuff.

Tip: Don’t overdo it on the automated tweets. Keep it fresh and add in new tweets each day or people will quickly tire of the same old stuff. Be sure to add in some tweets throughout the day that are in real time. You can do this from your mobile phone even if you’re out working all day.

6) As long as you are engaging and giving value you can add in a couple of links to your capture page. For best results this will have some kind of free offer on it. Tweet out a compelling question or statement that will create curiosity and attract your followers to click on the link and enter your marketing funnel. Voila.

Tip: ‘We are in pre-launch with the greatest jungle juice on the planet,’ just won’t cut it anymore!

To learn more about setting up your own MLM Online Funnel so you have something to attract your prospects into your world with, without being a super guru, visit:

MLM Online Funnel

Are You Attracting Enough MLM Leads for Your MLM Business?

November 18th, 2009 rhenke Comments

Whether you are working online or offline or both, generating high quality MLM leads for your business is the key to bringing enough people through your MLM funnel so that some will pop out the other end.

Sounds obvious I guess. But how many of you are really generating MLM leads each and every day?

If you’re working offline you need to be extremely focussed to meet enough new people to build relationships with so that some of them will become leads in your MLM funnel.

If you’re working online you need to be extremely focussed to get enough lead generation in place so that some of the prospects you generate will be right for your MLM business NOW!

You generally need more leads for online marketing because face to face is more powerful, and with people you already know you don’t need to spend time building the relationship because you already have one.

So we’re back to being FOCUSSED! We talked about that last week so scroll back to last week’s article if you are distracted and need some help with that.

So instead of talking theory let’s get into some real stuff you can do to generate leads for your MLM over the next week, (not your Amazon affiliate program, or your dog training business, but your MLM – remember that one?)

Lead Generation Method
*Join 2-3 forums or online networks with forums in them that interest you. Create an interesting profile and complete every field and add a real photo of you looking sharp. Don’t be lazy with this stuff as you only have to do it once and it is there working for you 24/7.

Q. How do I find good forums?

A. You can find forums by typing i.e.; ‘forums + property’ into Google, if property interests you and you want to connect with other business minded people who are learning how to create cashflow with property. Join whatever forums interest you so you can interact authentically with people and learn some good stuff at the same time.

Q. How do I get people to click on the link to my website?

A. Firstly make sure you add a link! It is usually called a ‘Signature Post’ in most forums and you are allowed to automatically add one of these to every post you make in the forum. This sounds obvious but sadly many people don’t take the time to set themselves up properly for success when they join the forum.

Write a couple of 1-2 line compelling offers that will attract people to click on your link to your website.

Tip: Open a file for your marketing and keep these signature posts in a place you can find them easily when you need them!

Q. What do I write in my signature post?

A. Here are some real examples of magnetically pulling forum signature posts that I am using now for my MLM marketing campaigns.

1) Little book gives you complete attraction marketing blueprint for your MLM. Grab Your Free Copy Here: http.xxx

2) Safe is the new risky. How can one create security in this worrying economy? Free DVD reveals new plan.

3) Thinking about starting a home business? What business model works today? Free video reveals blueprint.

Do you see how the words intrigue and entice the reader to click and find out more?

In my copywriting studies I have learned that it is a basic need for people to want to find out what they don’t know. The more intriguing you make it (that doesn’t mean hyped or salesy) the more people will click. Some of them will become a lead in your MLM funnel.

Basic copywriting (writing for marketing) skills are essential for attractive and effective content online so make sure to incorporate that into your training plan if you are serious about building your business online.

Recommended Resource: Lack of copywriting skills is like expecting to generate a good prospect offline if you can’t speak! Go here for the best copywriting course I have found so far: Ultimate Copywriting Crash Course

David Garfinkel (master copywriter) describes it as ‘the Quickest, Easiest Way for People Who Don’t Like Writing to Turn their Words into Wealth.’

Don’t just copy my offers as they won’t be relevant for your MLM funnel unless you are using my systems. If you are using my systems then copy all you like!

Spend some time thinking about your MLM funnel and what your value based offer is. (This should be a video, DVD, audio, e-book or free report for best results)

If you are doing online marketing with NO value based free offer you are going to really struggle to generate leads online for your MLM so make sure to set up your MLM funnel ASAP.

If you join forums that are of value to you, you will be motivated to return to them regularly. You MUST post in forums at least 20 minutes per day or every other day if you want to generate leads. You need to become one of the community and people will start to click on your link if you are consistent.

Q. What do I say in my forum posting?

A. Just be yourself. (Your best self!) Interact with people and comment and give feedback on what the other members are saying. Be sociable and participate in the discussion with your comments. If you have answers or questions put them forth and see what comes back to you.

Please don’t talk or post about your MLM. Post about the subject i.e. property that is the focus of the forum. Got it? This is a biggie for beginners to get a handle on. You’ll be banned from the forum if you pitch people rather than contributing to the discussion.

Top Tip: Don’t spend more than 20 minutes a day in the forums. This is not a hang out and chat to kill the time activity. It’s a smart marketing activity when done smartly!

We’ll cover loads more methods In future articles for generating leads to your Attraction Marketing funnel but in the meantime make sure you have these 3 things in place:

1) A customized MLM online system or Attraction Marketing funnel, with an opt-in to an attractive, prospect pulling free value based offer which is not just your MLM directly. (That is just inviting them to pay you after all)

2) A sharp domain name (with good and relevant keywords in it) that you can forward to your website if the website is your team or affiliate website. (Don’t use affiliate links as they look very unprofessional and naff for this kind of marketing. It takes 10 minutes to buy a domain name and forward it)

3) A 1-2 line magnetic summary of your free offer

Keep yourself motivated to return often to the forums of your choice by creating friendships there. If the forum doesn’t prove to be of value to you then find new ones.

The great thing about forums and networks is that your posts stay online forever! This kind of networking and posting has real residual value and many prospects will find those ‘threads’ way after you have forgotten you ever posted them.

That’s another good reason to get your own domain name – cloaked affiliate links may no longer be valid a year down the line but you have complete control over your domain name.

Not got a funnel yet? You NEED one to be effective in online marketing or you are working with a leaky bucket – in fact no bucket at all…

For more information about setting up your customized MLM Online System or Attraction Marketing Funnel for ANY MLM go here: MLM Online System

For personalized coaching and training resources go here: Coaching and Training with Rachel

Thanks for reading! I hope you will take some action on this. Please share your comments at the blog and if this has been of value to you share it with your network. They may thank you!

p.s Remember if you enrol in any of the courses I recommend in my systems or at the blog you automatically qualify for a 30 minute free Attraction Marketing consultation with me to get you off to a fast start.

MLM Systems and Tools for attracting floods of ‘professional’ prospects to you online

September 25th, 2009 rhenke Comments

Today we’ll continue on the theme of attracting corporate professionals and this huge flood of people coming online looking for a cash flow solution in this new economy.

If you haven’t caught the last couple of blogs about the ‘recession mindset’ for prosperity in MLM, and last week’s tips for attracting professionals to you online then you may want to flick back and read up so you can get the most out of today’s post.

So on to systems and tools that you can use for this very purpose. As the approach to positioning your MLM in this new economy probably needs tweaking to be more effective, so do the tools and materials that you use for introducing them to your business.

The key to online network marketing is to know your MLM niche. Now I’m not going to recommend you go and study niches for months on end and start writing letters to your ideal prospects… but you do need to have a serious think about who you want to attract!

If you try to attract everybody with your MLM online funnel you will often end up attracting nobody!

It depends how you want to play it but let’s imagine that you want to attract some of these high quality candidates from the corporate world who are now coming online in droves to figure out how the heck they can get some security into their life, now their job isn’t looking so stable.

Here are some questions you can ask yourself for starters:

What would they be looking for i.e.; what might they type into google or yahoo?

Where might they hang out online?

Which professional groups or forums may they be a member of?

What sort of interests might they have?

What sort of candidate will be a really good fit for your team?

What sort of candidate will resonate with your MLM product or service?

How can you attract their attention using the materials you have for your MLM?

Next Steps:

Do you see how you can start to connect with the people you want to connect with by putting in a bit of thought here?

The easiest niche to attract is one that you have something in common with so if you were in the corporate world many moons ago, or indeed still are, then you can imagine how these people feel.

Take a little time to explore that and when you develop online content such as a Squidoo Lens, Hub Page, Blog Post, Article or Video make sure you are talking to this ideal prospect of yours. If you know someone in real life who matches your criteria then pretend to be talking to them. (No – Actually go talk to them – what am I thinking?!)

Anyway you get the idea I guess.

As far as MLM systems and tools go it depends how you are placed with your MLM team. Some teams have great ‘third party tools’ (tools that deliver your MLM message instead of you!) but many don’t have anything that you would be proud to show to this type of prospect.

If you don’t have quality online videos and tools, you’ll probably need to develop some tools that talk to people in the voice of this economy. Get together with your team leaders and come up with a plan to create a system that will keep your team focussed on your MLM but give them the tools to be effective online with social sites like Facebook and Twitter.

As I mentioned in my 7 Pieces e-book if you don’t provide the tools for your team to get online they will find themselves in someone else’s list looking for solutions.

That’s okay if you know what’s going on and are using the system too, but in most cases you’ll have no idea where your team members are online unless you are leading them!

It doesn’t have to be that difficult. There is great training available online these days where you can learn exactly how to create fabulous and professional content geared towards whatever your want to promote.

Check out my free e-book, Attraction Marketing for MLM for more details of recommended training and resources, and/or if you want to set up your customized attraction marketing system for your MLM immediately without too much ‘geek speak’ then go here: MLM Online System

If you’ve been reading my blog for some time then you’ll know that I’m a fanatic about recommending you have an MLM funnel or MLM System where you can build your own list of prospects BUT stay focussed on your MLM so please bear that in mind when you make your plan as it will save you A LOT of time.

Affiliate marketing is great and you can make some really good money but unless your system leads into your MLM you won’t be getting anywhere fast with your MLM business!

Have a great day and if you found this post of value please share the love on the buttons below. I welcome your comments and remember that when you make a comment you get a lovely free ‘back link’ to your blog or website, which is like a vote for your site with google. All I ask is that you please make relevant comments that contribute to the blog.

Thank you and have a lovely weekend.