As we wrap up 2009 and Network Marketers all over the world review the year and contemplate and plan for the next one we find ourselves arriving back at the basics.

Whether you’re working primarily online or offline, here are a few ideas for you on how to get started with or to generate more MLM leads for 2010 using Twitter which has become a social phenomenon.

I’m not saying I invented them! I am saying they work and the bottom line for building your MLM is getting more people to take a look at it.

Whether your funnel is leading with affiliate marketing and linking into your MLM funnel on the back end or whether you are marketing your MLM directly online whichever way we look at it you need a constant supply of new quality leads.

So here are some tips for marketing with Twitter that you can implement now.

Don’t wait until 2010. That’s what regular, underachievers do – they procrastinate and get started when everyone else does.

Keep ahead of the curve and make sure you are sowing seeds and catching fish with your marketing net ready so that new prospects are flowing your way throughout December and your ready for all the New Year’s resolution people hitting the internet in search of a better way in January.

Become a Twitter Rockstar

1) Set up your profile with an interesting short bio. Inject some personality into it so that you don’t look just the same as the other 10,001 marketers who say ‘I show you how to market online blah.’ You have full permission to be creative. Social Media is about showing who you are and being transparent.

Tip: Make a big effort to show the BEST of who you are! People follow inspiring people who make them feel better in some way.

Example: I’m a fun loving home based non-guru mom who is building a mega global business in the new economy around my 3 ninja kids.

Doesn’t that sound more inviting than ‘I can show you how to generate 100 leads a day? p.s MLM stinks unless you do it my way!’

Don’t procrastinate here because you don’t have fancy graphics etc. I still don’t have fancy graphics on Twitter and have built my following over 2 accounts to 10,000 people by attracting people to follow me rather than manually adding them or using automated software.

Don’t use your twitter URL as your website! Talk about shooting yourself in the foot and hanging up the closed sign on the door! You want to have a website that invites them in so if they do happen to click on your profile to find out more about you there is a VERY good reason for them to hang out with you and fill in their details to enter your world in exchange for something of value. This could be a free report/ e-book or access to videos etc.

2) Lights/Action – Get Tweeting. What the majority of newbie online marketers do is
a) spam you (yuk – I instantly un-follow them)
b) talk about their daily activity (which can be yawningly monotonous unless they are already a rockstar)

Whilst I would rather hear about your daily activity (if it’s interesting!) than be spammed, chit chatting on twitter is not going to get you more leads unless you are already an influential person or expert with a large following.

I’m guessing if you’re reading this you want to build a business and if twitter is one of your chosen mediums then you want to make it as productive as possible.

3) Tweet at least 10-20 times per day, everyday, so people get to know you and what to expect from you.

Tweet good stuff that is RELEVANT to your target market (I have found that tweeting out random social media stuff or news is not as likely to attract people to look at what you have to offer)

A good example is to tweet out some uplifting POSITIVE business or entrepreneurial quotes. I hear some folk moaning about that but when I tweet quotes I get more re-tweets (my tweets going viral) than anything else I tweet.

Find quotes by googling quote sites. We have all the information at our fingertips so there is no excuse for being dull and boring on social media.

4) Tweet out links to your content. If you’re serious about building a business online then you need to be creating quality content. Here are a couple of options to choose from:

a) Make some simple short videos using a FLIP camera and upload them to YouTube. Give some kind of value in the video that is relevant to your business but doesn’t directly pitch them in. Online pitches with no educational value are like wearing winkle-pickers in 2009. Just so unfashionable!

Tip: Have a call to action at the end of the video to your free offer which attracts the potential follower or prospect into your world. (Your marketing MLM funnel)

b) Write an article. If you can write as well as a 12 year old you can do this. You need a beginning, middle and end. Have a point to your short article (500 words is fine) and spell check it. You can put this on your blog or submit it to a fabulous article site like ezinearticles.com.

Tip: Add in your business bio and a link to get more info about your free offer that again leads your follower into becoming a prospect or visitor in your world or MLM funnel.

Tweet out links to your educational content a couple of times a day. As you develop more content you will have more to choose from and you can post it throughout your social media sites. You are romancing your followers into finding out more about you and what you stand for.

5) Use socialoomph.com You can get a free account where you can set up an automated welcome message to your followers. You can give them an awesome free giveaway on it or just connect with them. (Opinion is divided here – I find both work well for me)

If you are time challenged and/or like to be organized you can automate some tweets such as quotes to run throughout the day whilst you are doing other stuff.

Tip: Don’t overdo it on the automated tweets. Keep it fresh and add in new tweets each day or people will quickly tire of the same old stuff. Be sure to add in some tweets throughout the day that are in real time. You can do this from your mobile phone even if you’re out working all day.

6) As long as you are engaging and giving value you can add in a couple of links to your capture page. For best results this will have some kind of free offer on it. Tweet out a compelling question or statement that will create curiosity and attract your followers to click on the link and enter your marketing funnel. Voila.

Tip: ‘We are in pre-launch with the greatest jungle juice on the planet,’ just won’t cut it anymore!

To learn more about setting up your own MLM Online Funnel so you have something to attract your prospects into your world with, without being a super guru, visit:

MLM Online Funnel

We’re all so ‘busy’ online it’s easy to get behind with the stuff we know we should probably be doing.

One of the things I know I should be doing more of is bookmarking and sharing content.

But the clock ticks so fast for me! Does it for you? Wow the days just fly by and time goes even faster when I’m at my computer.

Maybe you can relate….

Anyway today I just wanted to let you in on something really cool that I’ve started using to get my online content out there more easily.

There’s a lot of talk with home business owners and Network Marketers building online, about ‘VAs.’

Pardon Rachel?

No I’m not being rude… A VA is a Virtual Assistant and in simple terms is a way of outsourcing some of your load to someone else without having to have an employee.

You can pay them by the hour and you can start off with a VA for as little as a couple of hours a week.

They can be used for all kinds of things such as marketing, phone calls, admin, customer service etc.

There are also techie Virtual Assistants who can help you build your websites, blogs and systems. I couldn’t have built my systems without one of those so that’s a must for anyone who is not plugging into someone else’s system.

Some people pay their kids, neighbours or family members whilst others hire people through Virtual Assistant companies locally or overseas.

I’ve been dreaming of a marketing VA for some time but have procrastinated terribly over finding someone.

Meanwhile my teenage daughter seems to be more highly qualified than most adults I know at whizzing around on the computer so we’ve been working together and I’ve been showing her the ropes with online marketing. It’s been a lot of fun and she is getting some great skills!

I’ve heard quite a lot of buzz about ‘SYNND,’ which is a Content Syndication Network created by Charles Heflin. It’s a big hit and many high profile online marketers are using this service.

I was tempted in a few weeks ago and decided to check it out and see if it’s as good as I’ve heard.

I’ve found that you literally can outsource your marketing to 500 people worldwide in a couple of minutes. (Took me longer at first until I figured out what to do!)

The good news is that it is like having a VA who doesn’t need to be spoken to. It’s all automated and even while you sleep you are earning credits for your own marketing by bookmarking other people’s through your computer. (I won’t even try to explain that because it’s mindblowing but they do a good job at Synnd of explaining it.

So far, so good. I’m not spending much time with it at all but if you wanted to go really big with it you could even have a Virtual Assistant doing it for you. Maybe that will be my daughter’s next task! Although to be fair she is a very physically present assistant..

Who is SYNND good for?

Well I think it’s a great asset to those who create a lot of online content and want to spend less time getting it out there and more time creating it.

Business owners who want less employees and like the idea of employing robots!

Time challenged people who really want to leverage their time and output with tools.

Those who are familiar with social bookmarking and understand the power of it.

People who want to develop their Search Engine Optimization and want organic traffic to their sites. (And are doing the work that it entails!)

Who is SYNND maybe not for?

It’s pretty advanced (although there are step by step instructions in a manual) so I wouldn’t recommend it for none techie people or those just starting out. (Unless you get a super techie VA!)

Unless you have an online business other than your MLM I would say you probably don’t need it. (Unless you are really going for it online with lots of content and creating some kind of brand)

I would recommend you get the basic stuff done before you venture into SYNND. A Wordpress Blog works best with it.

It’s also not going to be for people who still haven’t figured out how to create effective content. (Focus on that first)

Well I just wanted to share that with you. It’s not for everyone but it is pretty amazing. Technology has come so far – who knows where it will be in a few years.

You can check SYNND out here on the $1 14 day trial offer. Any questions give me a shout.

Well I’m on a whirlwind reading experience just now and read Crush It!: Why NOW Is the Time to Cash In on Your Passion in a couple of sittings.

This is an easy book to read quickly, even, I imagine for slow readers who feel it is an effort to wade through a book.

You’ll be pleased to know that Gary Vaynerchuk is just as compelling in print as he is on video. You can listen to him here talking with Agel Network Marketing Pro, Eric Worre, about how to ‘crush it’ and what it can mean for MLM: Gary Vee and Eric Worre Interview

I grabbed the book (and paid £12.99 at Waterstones in the UK for it.) I popped on to Amazon a few days later and found it at a much lower price. Gosh I hate that!

Anyway I couldn’t wait to delve in and as I’m pretty much up on the power of social media I can honestly say that there wasn’t much in it that I don’t already know BUT, (and this is a big but!) It is an incredibly inspiring and passionate read.

So What Can You Learn in ‘Crush It?‘

Well it will completely blow your mind if you are a beginner just looking to get going with social media for branding yourself online.

Gary gives some great resources and tips throughout the book and in an appendix at the back. He even gives away five business model ideas for Vlogs (Video blogs) because he says he just doesn’t have time to implement them.

I bet we will see prolific Vlogs and Blogs cropping up now on these ideas which are as diverse as a ‘tea blog,’ to a Sports blog.

Well I am British – maybe I’ll go with the tea. I’ll leave the Sports to you..

What did I love most about the book?

I love Gary’s passionate style. He is ‘all in.’ No excuses and no whingeing here. If you need a kick up the butt to get into action and make your dreams come true then this is a must read.

I love his inspiring story as a Jewish immigrant from Belarus who came as a kid with his family to the US with nothing to their name. Gary is proud of his family and what they have built.

What didn’t turn me on so much?

Gary is all about ‘hard work’ and there’s a point in the book where he indicates that if you are crushing it you might go to sleep at 3am and get back online at 6am!

Not sure about you but on that area I prefer to follow Tim Ferris’s ‘4 Hour Work Week.’ (Amazing book by the way)

I think a balance in the middle suits me more and I prefer leveraging my time and although there is something genuine and wonderful about how Gary insists on answering all his social media emails etc. himself.. it sounds absolutely exhausting.

Again I’m for the Randy Gage style of don’t give out your email to EVERYONE! On the other hand you do have to be accessible with social media and everything really is changing. What was acceptable years ago (hiding behind a door of privacy is less appealing to your followers as they want to reach YOU)

How does this work for MLM?

Well as I said in the blog post about the Gary Vee Interview with Eric Worre, Gary doesn’t really ‘get’ MLM (and why would he?) so there is a limit to what you can learn for your actual MLM business here in terms of duplication etc.

However there are some incredible lessons about branding YOU Inc. so if you’re a Mike Dillard fan you will definitely want to read this.

A blog or vlog, when done with heart and passion, is an amazing way to attract people to you for your MLM but it isn’t for everyone.

I give this book a big thumbs up because you will get lots of inspiration to be great (which is always welcome!) as well as a possibly a massive WAKE UP CALL about what is possible with Social Media these days.

On a very happy note if you didn’t yet see the video that Robert Kiyosaki made for me as a result of doing this online social media branding, and in fact promoting my MLM then you can watch it here:

You can grab the special offer at Amazon UK here:

I’d love to hear your comments so if you’ve read ‘Crush It,’ please share your thoughts with us here at the blog.

Hey freedom seekers!

I have an incredibly exciting video to share with you today.

As many of you know from my ezine I’ve been reviewing the new Rich Dad book ‘The Conspiracy of the Rich,’ in a series at my blog. As a result of using Attraction Marketing combined with an educational cashflow campaign to get the word out about my MLM, I actually ATTRACTED Rich Dad’s branding company to call me in the UK!

How cool and attractive is that?

Not only are the gate-keepers dead but the gurus are reaching out to their fans and helping them to promote themselves with social media tools!

I’m so excited by this because it shows just how the media is now shaped by each and every one of us. We have CONTROL over what is put out there online and we can have our say by blogging, tweeting, posting videos and plugging into the power of free social media.

In the video, Robert Kiyosaki, of Rich Dad fame answered my 3 cashflow questions as follows:

1) The ‘old machine’ seems to be broken. How critical is it in this new economy for people to stop relying on an employer to create their financial security?

2) Does your formula of ‘build a business and invest your cash profits into real estate’ still hold good today?

3) What words of encouragement can you give to the thousands of new entrepreneurs turning to Network Marketing today?

To hear the answers watch this short video with Robert Kiyosaki: (He even says my name right!)

There is an important message for Network Marketers here!

Another example of how Attraction Marketing is working for me today is that I also had Kim Kiyosaki’s assistant message me a while back to share some free tools for me to distribute at my Rich Woman group on Facebook.

If you’d like to join us over at the Rich Woman group to get regular educational updates about building passive income and financial freedom with property, information marketing and Networking please join us here: Rich Woman Cashflow Group

What can you learn from this? The buzz words are ‘giving value’ and ‘following your passion.‘ I started the Rich Woman group on Facebook way before Kim Kiyosaki came to Facebook and created her own group!

Why? Because I’m passionate and enthusiastic about sharing what I am learning to create financial and time freedom in my life. I read the Rich Woman and it seemed like a great idea to start a group. It wasn’t a chore or job. I enjoy it because I get to connect with AMAZING women with big dreams from all over the world.

What can you do with this example? How you can follow your own passion and use the power of Attraction Marketing to attract your mentors and perfect business contacts to you?

It’s worth thinking about because we are in a very special time where social media is still new enough to represent a HUGE opportunity for you to brand yourself and be one of the first.

Food for thought…

Happy Thanksgiving.

If you’d like to review a business model that uses the educational cashflow concept click here to request your free online cashflow dvd:
Cash Flow Secrets DVD

I don’t need to explain this one! We’re all up against it when we get online right?

We come online with the best of intentions and before we know it two or even three hours can whiz by and you look back at what you’ve done and it doesn’t seem like much…

Sometimes you might not even know where the time has gone at all! You think to yourself, ‘ well it seemed REALLY important … but what on earth was I doing?’

Oh yes, you recall… you were tweeting with your brother Jack who’s just discovering Twitter, and sending a Facebook cake to Aunty Doreen in Australia. (You’ve got to stay in touch you know – it’s only right!)

Anyway you get the picture… we have all been there. Some of us are family proofed online (most of my family can barely figure out how to log on to Facebook, never mind set up a Twitter account so that’s another thing to be grateful for) BUT I have another time thief.

My time thief goes by the name of ‘latest big marketing thing.’ This thing is launching pretty much every day and hammers on my inbox at regular intervals.

I’m scared of missing something that could be life changing for my marketing I guess but still.. you can’t look at every offer (please don’t buy every offer or you may be spending more money than you’re making!)

Shopperholics online anonymous: Call 0800 XXX XXX

So how can you protect your precious lifetime from the time thief? It could come in any shape or form for you. Perhaps you find yourself playing poker online or shopping in the Next catalogue in the middle of writing your blog?

My Top 10 Tips for Staying Focussed In Online MLM:

1) Buy an A4 Project pad with dividers in it.

Write your weekly schedule in it and plan which hours you will be active online.
Compile all your notes for your online activities so you know exactly what you will be doing in the coming week.

If you’re part-time it could go something like this:

Mondays, Wednesdays & Thursdays – Spend two hours doing online marketing to generate leads to your website. (Take a short break in the middle to drink some water and have a stretch)

Tuesdays – Create a new piece of content for your blog or to post to an ezine site

Thursdays – Email your weekly newsletter to your list and follow up with your leads etc.

2) Time yourself and stick to your schedule. ONLY do the things you have scheduled for that time.

3) Work in blocks of time. 50 minutes is a good amount of time to stay focussed.

4) Turn off skype, tweetdeck (tweeting birds will not help you create good content!) and log out of all other distracting applications you may be tempted to leave open.

Eben Pagen (mind blowing information marketing guru who made it through to my inbox!) says that multi-tasking lowers your IQ, and Tim Ferris of The 4 Hour Work Week strongly advises against it if you want to be more productive in less time.

I think us mothers are real culprits for multi tasking – I can post on twitter, make home-made soup, fold laundry, listen to an audio and help my daughter with her homework as I scoot in and out of the lounge, all at the same time.

BUT I have stopped being such a manic multi-tasker now in the name of my sanity! Living in the present is indeed a present so it is much better to focus on one thing at a time and get it done well.

5) Organize your computer files so you don’t spend precious minutes of your life searching for things.

6) Check your email just a couple of times a day. If you need to send out information to prospects then do it at set times and don’t just randomly allow yourself to drown in your inbox. (I still find this challenging)

7) When you are done turn off your computer and move on. Do not pass go and do not collect £200 if you stay at your computer chit chatting for hours and hours time wasting. (That’s if you want to generate leads and make money whilst maintaining a happy family!)

Take regular breaks. If you work online all day make sure to allow some time for moving around and doing other things. You can print off materials to read offline or download audios to an ipod, to give yourself a break from the monitor and sitting in the same position for hours.

9) Do some kind of daily exercise. I really struggle with exercise because I go full on for months and then stop completely! Now I have discovered the joys of ‘Tai Chi.’ If you are limited for time (who isn’t?) and want to exercise in the house and stay near to your beloved computer, a DVD workout is a fabulous way to stay fit. It also gives your mind a break and sometimes my most creative ideas come to me when I am offline. When I get back online I feel refreshed and focussed.

10) Use a systematic process with an auto-responder. Back to this again because it is so important. When you spend 5 hours or more a week marketing your business online it is critical that you have a system in place to catch your leads that you are attracting with online marketing. Otherwise it can be a big waste of time.

Auto-responders or email campaigns leverage your time for you and allow you to focus on your marketing. All your leads arrive in one place and you can follow up with them at the scheduled time rather than have a leaky bucket where your prospects slip right through if you’re not replying to them manually 24/7.

These are my top 10 tips that come to mind. I’m sure there are tons more helpful tips so please share them at the blog by leaving a comment and twitter this if you’ve found it helpful. (In your online marketing time!)

Creating Your Own Economy

Welcome back to the series. I hope you’ve enjoyed reading as much as I’ve enjoyed writing!

In the last 3 parts we exposed New School and Old School MLM for what it is. We looked at ways to integrate social media with offline marketing and drive prospects to your website. Finally we looked at what it takes to become an Attraction Marketing Rockstar. Scroll back on the blog if you missed any of these articles and would like to catch up.

I always focus a lot on the MLM aspect of Attraction Marketing and building the business because I am aware that people get so side-tracked online with learning the skills for social media and creating content that they sometimes forget what they set out to learn them for!

Today however I’m going to take a more holistic approach and look at what it really takes to work at home and how you can create your own economy in this new economy.

One of the reasons MLM is so great (and it still is no matter what some of the guys trying to get you into other deals might say!) is that anyone can CHOOSE to start their own business for a small investment. In the business world $250-$1000 is a miniscule investment so remember that.

As a result MLM is becoming even more popular than it has been in the past. People that have never considered it before are diving into it in droves because they have finally realized that their job or the government is not going to provide them with the security they crave.

So what does one have to do to create their own economy today?
I have been working from home on a self employed basis for 7 years and now I feel like my day has finally come!

Never in all of those years has it been easier to work from home, with all of the amazing communication tools at our fingertips, so that is the great news for you if you choose to create your own economy now.

Here’s 5 things you can start to do (or continue to do) to get yourself positioned to take advantage of this massive boom towards working at home and creating your own economy.

1) Brand yourself with social media. Start with Twitter and Facebook. Take a course – yes invest in your ‘personal technology.’ To be your own boss you need to provide your own training and buy your own pencils now.

2) Evaluate your skills honestly. Write down all the activities you need to perform to build a successful home based business such as:

Generating leads/prospects
Telephone communication
Person to person communication
Technical Skills
Copywriting skills
Recruiting/Sales skills
Team Building and Leadership skills

Many of the skills you need to work as an entrepreneur are the same in or out of MLM.

Give yourself a score on a 1-10 of what your skill level is in the key areas you need to perform in. Identify your areas of strength and focus on getting even better at those.

Being mediocre in everything doesn’t get us very far. You can outsource the things you are not so good at and improve the things that you want to spend the most amount of time doing.

There are certain skills in MLM that are essential so work hard on yourself to develop those and partner with your mentors to tap into their expertise so they can help you.

In MLM for instance it is essential to develop communication and recruitment skills. The fastest way to do this is to find someone upline from you who is having success and work with them. Introduce your prospects to them and start to model their speech and behaviour.

It doesn’t take that long to see massive improvements in your performance as long as you are taking enough action (online or offline) to get prospects into your funnel.

3) Partner with a successful team of mentors so you are learning and improving your skills every day.

4) Creating your own economy starts with creating your own mindset. The best investments I have made and still make are in personal development programs, books, audio and live events. If you don’t believe you can do it then who is going to believe in you?

Oh and a big tip is don’t just buy them. Read and listen to them EACH DAY! I listen to audio training whilst I drive or do mundane kitchen duties. I actually look forward to doing stuff in the kitchen so I can listen to my latest Tony Robbins, Randy Gage or Joe Schroeder audio.

5) Start to think of yourself as the company. ‘You Inc.’ is so timely now. There are so many opportunities and ways to develop income at home with the internet that really jobs are no longer a necessity. If you like having a job or you depend on the income then look at ways you could start to be an independent or self-employed rep in your line of work.

That will give you more time freedom and put you into the right mindset for being an entrepreneur which ultimately is what you need to become to create your own economy.

Finally my biggest tip for you is to cancel your bad news channel or just don’t watch it! It is a constant stream of information about why you are not in control and cannot create your own economy. As Jim Rohn would say, ‘don’t sign up for that class.’

If you’ve found this article of value to you then please bookmark it on any of the buttons below or you can easily Tweet it out on the big green button. (This is a great way of giving your followers interesting and free content to read)

You can also leave a relevant comment and don’t forget to link it to your blog or website. You never know that might just generate a lead for you but in any case it is a back link to your website which gives you one positive vote from google!

Part 3 – How Do You Become an Attraction Marketing MLM Rockstar?

With thousands of people coming online each day desperately looking for solutions in this new economy and stumbling across Network Marketing, it is ESSENTIAL that you learn how to stand out from the MLM crowd and become a more attractive YOU!

How can I achieve this I hear you cry? It’s an online MLM goldmine with an online gold rush and stampede to go with it!

What can you do for people to sit up and take notice?
How can you attract people to you so they are compelled to type your name into Google and find out more about you?

How can you become another Randy Gage, Eric Worre, Mike Dillard or Mike Klingler?

Ladies there is plenty room for us here!

How can you attract people to click on your links and check out your articles, websites and blogs?

How can you give so much value that they are compelled to enter their details into your website so they can learn more from YOU?

Ok so you got started last month and you’re not too sure what I’m talking about! That’s okay too. Wherever you are just get started. Get started today and it won’t be a moment too soon.

Here is something you can do today to become a more attractive network marketer so you can start to develop the skills and the attraction factor of an MLM Rockstar:

Get Inspired!

Never in human history has it been easier to connect with the MLM legends and Attraction Marketing Rockstars. Do you realize how easy it is NOW to tweet one of these guys or gals, or leave a comment on their blog and start connecting and learning from them for free?

Here are some of the Attraction Marketing Rockstars that I follow and let inside my head on a daily basis. To become more attractive we need to replace those voices of lack and poverty and start to re-program our minds.

Here are some suggestions of blogs and/or resources for you to plug into:

Randy Gage – THE prosperity blog

Eric Worre – MLM Video Show

Mike Dillard – Magnetic Sponsoring

Mike Klingler – Attraction Marketing Merge

Ali Brown -Marketing Genius and amazing inspiration for women

Even if you never buy a product from these guys you can learn so much about being an attractive marketer just by reading their emails and blogs.

Take your pick but start following at least one of these Attraction Marketing legends today and focus on becoming a more attractive YOU!

So much of what we talk about with online MLM is technical or tactical.

Yes we need all that but we also need inspiration and energy to think bigger than we ever have. To become an attractive online marketer we need to be able to inspire other people to greater things especially in these difficult economic times.

What would they follow us for otherwise? Whatever level you’re at just get started today to ramp it up because if there was ever a time to turn it on and really start to brand yourself online then this is it!

The best way to inspire others is to really get inspired yourself. The world is changing and we have a brand new opportunity in this new economy.

Millions of people all over the world are wondering where the security is for them and how come the ‘old machine’ is broken.

Last night I listened into a call with Joe Schroeder and he said that the majority of people are now ‘beautifully equipped to participate in a world that no longer exists!’

Talk about inspired… As Jim Rohn would say, ‘you could stay up all night and not think of that!.’

Ok enough for today. You get the picture? You see how these inspirational mentors have influenced me so that their language stays in my head. To stay challenged and inspired pick some mentors today and work on developing your unique ‘attraction factor.’

Part 2 – Attracting offline prospects to your website without using outdated methods like flyers and cold calling.

At the end of the day we have people we already know to invite to review our MLM business and/or people we don’t know (yet!)

Hopefully you are excited enough about your opportunity to feel positive about sharing it with your key contacts when you first join, and you have some good 3rd party tools and training to plug into to do this.

(3rd party tools just means a DVD, a website, an audio etc. that you can use as a first exposure to see if you have a real prospect and to avoid you having to be the message)

So let’s say you’re just getting started with building your online presence with social media but you’re also out and about, ‘living your life on purpose,’ networking.

How can you get these nice people you’re meeting at local networking events or in your day to day life to take a look at your business, without feeling pushy and salesy?

If we really believe in our MLM business then in this new economy we bear a certain responsibility to give people an opportunity to take a look at our MLM business right?

The majority of people out there in the big world are completely oblivious about ‘old school and new school MLM debate!’ They just don’t care!

What they may care about is finding a business model to plug into that they can use to change their life in this difficult time so I feel it’s important to move through this transitional period in MLM so you feel you have a complete system that works both on and offline.

Let’s look at three scenarios that we may have here:

1) Business networking events such as networking breakfasts etc.

Here people expect to exchange business cards. They come to ‘do business’ and meet new contacts. This is an ideal setting for you to meet professional people in your local area who are business minded.

Over the years I’ve attended so many of these events I’ve pretty much experienced every kind of scenario so nothing would surprise me but the usual format is either you officially pass your business cards around in a little box during the meeting, or you informally network with people and exchange cards with whom you want.

Both are great, the latter tends to be more environmentally friendly and time efficient because you’re not politely accepting cards that you have no interest in!

2) Day to day informal events

You meet an interesting person at a local event for example with your child, or pursuing a hobby of yours, and you are unsure what to do or how to build a relationship with that person although you think you’d very much enjoy working with them and they could be suitable for your business.

3) The ‘one shot’ prospect that would be ‘perfect’ for your business!

The ‘one shot’ prospect is the one you meet at the airport or the underground and will probably never see again. Ok with those guys rather than taking a deep breath and pitching them with all your buzz words, on your business (which I admit I would have done without the blink of an eye in the not too distant past) now you can simply chat about social media and see where they ‘hang out.’

How can you develop these relationships?

It’s probably best if you don’t even mention your business. (If you’re coming back from an International convention waving flags and high on life and jungle juice then you may need to physically hold yourself back!)

With all 3 of these scenarios you can now be less urgent in ‘pitching’ them because social media has opened up communication and the world for us in a dramatic way.

When you meet a great person at a local networking event or you get stuck waiting in the dentist’s surgery for ages and get chatting with a really cool person you can just talk about fun things.

There is no huge urgency which usually turns people right off. To meet someone for the first time and to start chewing their ear off about your business, and yes I know it is probably THE best one, and NEVER been done before.. But let’s face it, it’s a huge turnoff.

Ask questions and just relax into building relationships. Exchange cards if they have one and say you’ll look them up on, wherever it is they said they hang out.

Are they members of ‘Linked In?’ That’s a very formal and professional networking site where you’ll find thousands of interesting candidates.

Or they may be a lover of Facebook, or perhaps they are already into Twitter.

So doesn’t that make it easier and take the pressure off? Discuss the phenomenon of social media, discuss anything and everything that is fun and just connect up with them afterwards online.

No more heavy phone for first ‘follow up’ after the networking events. Phew.. I’m pleased about that.

So back to the main point of this article today; this is how you attract your prospects offline to your online sites. You start by inviting them to be a friend on the social media fun spots or fishing pools such as Facebook, and as a natural progression of your new friendship you’ll be able to expand on what you do as you connect up further.

They will see you are in business and if you position yourself well with an attraction marketing website and a little bio about you, and what information they can get free at your website they may very likely click on it without an invitation. That is so smooth when that happens.

If you need to formally invite them to take a look then once you’ve had a little look at there ’stuff’ online you are a lot more informed about what their interests and passions are. You know who you’re dealing with and can easily connect up with them and send them your link to check out to see if there is any interest there.

Attraction Marketing is not about being online, although that’s where it’s easiest for the majority to practice it. It’s about being a friend and having an attractive offer that encourages people to network with you and want to find out more about what you do.

Okay I’m wrapping this up now. I do hope that’s given you some enthusiasm to get social networking both on and offline and start leveraging your time with your website.

No flyers as I promised! Such a blessing for Network Marketing in the UK because it rains so often we are just not suited for flyering.

p.s this is a GREAT way for contacting your ‘chicken list!’ You know the guys that you feel you need to notify that you’re in business because in some way they could be an asset to your team, but perhaps you are intimidated by their success or position. These are usually the best prospects in your network circle so don’t ignore them through fear – just touch base with them using social media if you can’t bring yourself to call them.

p.s.s All of this works 100 x more efficiently when you have an attraction marketing website, branding you and your business and that offers a value based giveaway for people to opt in to receive information from you. If you have no customized funnel in place to build your MLM online and want to attract prospects to you, now is the time to get one! To set up your MLM online funnel the easy way you can go here:MLM online funnel

Wow this is MEGA! Gary Vaynerchuk interviewed by MLM pro Eric Worre. This is very good news for integrating attraction marketing with mlm online.

This is the 4th part of the show so make sure to go back and watch all of the interviews with Gary if you love this one! His new book ‘Crush It,’ looks like a good follow up read to Tribes by Seth Godin.

It is a huge turning point in MLM happening before our very eyes. Online MLM is going mainstream with social media.

Eric Worre says that all the top earners have their own brand and in these exciting times we must develop our own Network Marketing brand.

Some of us have been hard at it for quite a while now, developing our MLM brand and MLM niche, but this is great validation for the others who are still wondering what hit them and why everything is CHANGING in MLM.

Listen carefully and even take notes on this one. Gary says whoever doesn’t create their own brand will be extinct.

Of course there are big dangers here.. Gary doesn’t really understand MLM so as I usually bang on about just a little reminder that you need to have a systematic process and MLM customized funnel in place that your team can plug into.

Enjoy and please leave a relevant comment. Let us know your thoughts about this dramatic shift in mainstream MLM.

Are you confused, liberated or what?

We covered the ‘Recession Mindset for Prosperity in MLM’ on the last post.

Today we’ll cover some ways that you can tap into this new market of professionals in the corporate world who are suddenly open to taking a look at other ways of creating an income.

1 Set up some professional looking online content. Prospects from the corporate world are used to ‘professional’ looking websites and materials. Make a new capture page for this niche; (or pay someone to make one for you!) take the extra time to check your spelling and to present your content in an attractive way. What is okay with internet network marketers may look sloppy to those from the outside looking in.

2 Talk/write normally! Avoid inside Network Marketing lingo or jargon. When people don’t understand things they turn off. To be attractive you must be clear and have people able to receive your message.

3 Be business like. Set up an application process of some kind whereby they need to apply for information. The ‘employee’ mindset is one where they are used to having to qualify for jobs and ask for people’s time. This will establish you as an expert and they will respect you from the outset.

4 Lead with value. Give some real information about the industry and the new economy which educates them and intrigues them to learn more. Avoid hype as people can smell it a mile off. Produce a short report as a giveaway on your blog or capture page, explaining more about starting a home based business, or the benefits of Network Marketing etc.

5 You can offer a short consultation to these high quality candidates that come through your marketing funnel and show them the options for getting started with you and setting up their business. You can show them how Network Marketing is a solution for them where they can use their skills to prosper in this new economy.

6 Use the best quality tools your company or team has to offer. Good videos and DVDs are working very well now. Wherever possible use ‘3rd party tools’ to pre-qualify your candidates so you only spend your time speaking to the ‘right’ people. Team training videos/ webcasts with testimonials and system training also work great for prospects who are deciding. (With online marketing you can use these in lieu of a live meeting if you don’t have one near the candidate)

7 After your candidates have reviewed some introductory information and you have had a chat with them about what they are looking to do, introduce them to one of your upline. I just say ‘the next step is for me to introduce you to my business partner so you can see what sort of support network we have and see if we’re a fit.’

I feel it doesn’t matter if you have all the answers. Another voice of a successful business partner validating what you have said and sharing their experience with the new candidate works wonders so if you’re fearful of 3 way calls I would advise you to get over it and get your upline working for you!

Just remember you have something great for the right person. Don’t give your time and chase prospects without qualifying them in some way. They will respect you way more if they feel that this is a professional process they need to go through to join your team, and you are not accepting everyone! This is attraction marketing.

This is the same for all prospects but especially so with employees who expect to jump through some hoops to get something great.

The next blog will be more details about the kind of tools and systems you can use to attract a huge flood of people to you in this new economy using social media.

Enjoy your day and please share your comments. If you like this blog post you can also share it on Twitter or Facebook by clicking on the buttons below. Leveraging other people’s content is a big tip for attracting people to your profiles and giving value through content sharing.