Ok let’s imagine you’re new to this. You just got started with your networking biz and you want to launch fast.

If you’re not new to this then you’ll still benefit because we all need to ‘re-launch’ our business and create up to date action plans to stay motivated.

Things can get very stale when we don’t inject some new goals and activities into our schedule.

So here goes with 10 simple ways to market your MLM business using both the internet and offline activities:

1) Make a list of everybody you know. This is simple and you can do it. It is SILLY to ignore the people you know already. They know people too! This is networking.

2) Contact everyone on the list and let them know you started a new business. (Follow your team training before you do this) For the ones you feel nervous about just notify them you started a new business and ask if it would be ok to add them to your mailing list so you can be in touch with them occasionally.

Even your old Aunt Mary can pass on information for you. Remember to have good posture and no begging people to join please!

Some people will be curious and ask for info. Don’t blab and ’sell’ them. Use the tools you have at your disposal to do the presenting for the business and schedule a follow up within 24-48 hours.

These people know people too and your list of contacts is your resources list. Dani Johnson teaches this brilliantly.

3) Create a mailing list for the people who are reviewing the business and/or product. Follow up auto responders are great for this or just add them to an email or physical mailing list if that’s what you know how to do. Start where you are and with what you know. Most of this is just common sense. (This does not replace following up on the phone)

4) Create a mailing list for the others who have no immediate interest but are happy to be on your list. Just add them to a simple email list so you can send them updates and offers every now and then. You can ask them to pass them on to their contacts too. This is the auto-responder (email system) I use. It is simple to create a list and has full instructions on how to use it. Go here for your free trial. Email Auto responder

You need to be starting your own organised list of contacts YESTERDAY no matter what business you’re in.

5) Research local networking events. (Google it!) There are usually many low cost networking events. For the price of a visit to the cinema you can connect with quality business people in your local area. Remember this is not about PITCHING them. It’s about connecting with them and exchanging referrals. Some may join you anyway because the timing is right. For those you have synergy with, join each other’s lists and help each other out.

6) Get some business cards. Vistaprint has some great deals for low cost business cards. I recommend everyone have a website which captures details of prospects in exchange for giving them access to something valuable such as a video, a report or a newsletter. If you don’t have that yet don’t use it as an excuse not to take action. Buy your own domain name (sarahjones.com) through Go Daddy and point it to your Facebook profile if you have nothing else for now.

Work with what you do have. You will use these business cards to exchange with people at the networking events.

7) Attend free or low cost seminars on things that are of interest to you. For example attending a property seminar or wealth creation workshop will not only teach you valuable things but will also align you with like-minded people who you can exchange business cards with and add to your mailing list (with their permission) Entrepreneurial type seminars work best but anything educational and of interest to you can connect you with good people to add to your list.

Focus on living an interesting life and getting into conversations with new people. Ask lots of questions and if appropriate add these new people to your mailing list and/or look them up with social media (Facebook etc.) so you can learn more about them and see if they are a prospect.

9) Always lead with value. Think about the person and what you can do for them. Don’t spew your MLM opportunity all over them. Find out if they are someone you’d like to work with and if so move them through the process of reviewing your business. Big gulp. Sometimes you need to overcome your fear of rejection and ask them if they know anyone (3rd party is cool) who might be interested in taking a look …

10) Keep prospecting every day. I recommend you use online social media to meet new people and offline LIFE and networking too. If you sit at home waiting for leads your business can be very slow. Be proactive and do both, especially when you are launching.

There are tons more things you can do but this is a great start for moving yourself off the starting blocks. Don’t allow yourself to be overwhelmed by all the sophisticated marketing stuff you see online. Focus on what you have to offer and on staying in touch with people through your new mailing list.

This way when people’s situation changes they can reconnect with you easily. There is no ‘out of sight, out of mind’ when you have everyone you know on your mailing list.

For more simple training like this sign up for my MLM Rockstar ezine at this blog so you can receive all the latest updates and cool stuff from me. (Practicing what I preach

For more training on how to build a simple mailing list so you can stay in touch with people visit last week’s post: MLM List Building

For my review on Dani Johnson’s fearless prospecting training go here and grab your freebies: Dani Johnson Free Downloads

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So Are You Building a Real List? Oh Really! I may shock you now.

Check this out:

These are just SOME of the business cards I collected a couple of years back when I did a ton of local networking. Yesterday I dug them out and thought DUH Rachel. You’re building a huge list online but what about all these guys?

Now this doesn’t mean I didn’t do the trusty MLM pitch on them way back when cause the chances are I did BUT why are these peeps not in my email list receiving the odd update from me about what I have to offer them in terms of products and services (inc. Network Marketing)

What if their situation has changed? As I’m unable to be present (and don’t really want to be!) at every local networking event how on earth would they stay in touch with me?

This is a classic example of how most networkers are shown to build their candidate list and prospect everyone on it and follow up until they jump off the fence either way.

What then? Some of you may be groaning now as you see where I’m going with this.

Imagine if I (after 7 years of prospecting) had kept every contact through the trillions of leads I bought back in the day and all the networking I’ve done. And what If I’d kept all the emails of my team members who’ve slipped away?

Wow can you imagine how many people I’d be able to stay in touch with just by sending them the odd email with some cool stuff I’m learning along the way?

I’m willing to bet there are 6 figure networkers amongst you who don’t have a list that you can easily communicate with, of all your contacts from the years you’ve been building the business.

You may say ‘well I can find them in my outlook or they’re in my phone.’ What about when you change your phone or your computer dies and you shift to a new one and lose all those email addresses and numbers?

I know it happens cause it has happened to me. SO. What can YOU do today even if you have no BLOG and no capture page and are a complete tecnno twit?

What is your strategy for offering them value to keep them connected with you, rather than phoning them up every 6 months to see if they’re ‘ready’ to give you their credit card number? They may never be ready for your MLM business but they might be ready to buy an MLM product or a cool marketing product from you. (No and before you think of excuses you don’t need to make one yourself!)

Start reconnecting with ALL of the people you know inc. the dreaded friends and family and just ask them if you can pop them on your email list to stay in touch with them now and then so they can forward on the info to anyone they know who might find it helpful.

This is for you if you’ve got piles of old contacts that didn’t join your MLM – do you think they might buy an MLM product from you down the road if you were to stay in touch with them … AND

It’s ALSO for you newbies (I know you’re there) who think you have nothing to offer cause you’re not a ‘GURU.’ You don’t need to be a guru to build your own list.

From now on everyone you meet, instead of breaking out in a cold sweat about how you’re gonna ‘get em in’ your MLM, focus on how you can be in touch with them again.

Collect their card and or get their name to connect on Facebook. If they are business people ask them if you can add them to your mailing list so you can be in touch with them now.

You see how it works?

If you have an auto-responder (with 12 peeps in it!) get cracking. You can add them easily to a list of say ‘local business people’ or ‘family and friends’ and just drop them an informal email to let them know you will be sending them stuff that may help them or someone they know. (They can opt out if they don’t want to be on it but just ask them if it’s ok)

If you are truly doing this, by the end of the year you could have thousands of people on your list ranging from the local right through to peeps you meet on holiday or MLM trips.

Warning. If you don’t do this you are gambling. Will they join my MLM now or not? Yes = cool
No = complete waste of time and no relationship building and no long term safety net

Ok getting the idea? Even if you have no auto-responder (come on guys its $9 a month to build your security) you can still do this even with a card box or manual emails. Not my cup of tea but really there are no excuses for not being in touch with people over a long period of time.

Here’s my old card box from my first company when I was an MLM virgin and retail ninja. These guys are not in my email list! Gonna put that right though now.

Do what you know how to do today. Don’t make excuses. If you only have an empty card filebox like this then use it. That is the start of your ‘list,’ The golden nugget here is that you must make a way to stay in touch with these people even when they are not just current customers or prospects.

I made thousands and thousands of pounds with this box and you can do the same with your list even if you have no one on it yet. We all know people and you can start to add them not sell them!

Social networking has made it thousands of times easier to reconnect so start rebuilding your connections today. I’m gonna add all those people on these cards to a list and drop them a little email. If there’s no email I’ll be looking for them on Facebook or phoning them just to reconnect and ask if its ok to add them to my mailing list to stay in touch.

If you need an autoresponder I highly recommend this one. It’s super easy to use and you can manually add people as long as you’re telling them you’re doing it. Yes this is an affiliate link and you can get a free trial here if you want. Set Up Cheap Auto-Responder

Ok enough list ranting but really it had to be said!

I set up a new Business Page on Facebook so please come ‘like’ me and let’s connect over there too. I’ll be giving out lots of tips and training for building your business.I seem to be having trouble with people finding this page so if you try to ‘like’ me and can’t see it could you pretty please leave me a comment to let me know? (Thanks)
Rachel Henke on Facebook

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Secret 5

Keep them close

You new team member is like a young child. You wouldn’t send your child to school and not expect them to come home to tell you how their day was right?

Same thing here. Ask your team member to check in with your after their first couple of invitations. Help them to get better and don’t forget to PRAISE them for taking action.

Secret 6

Teach them to follow up professionally

Depending what skill set your team member has when they arrive you may have to teach them how to schedule appointments. Some guys don’t even use a planner when they start!

Either way teach them exactly how to follow up and what to say, and what not to say!

If you do a good invitation the follow up process has already been set up and should be smooth because the prospect knows what to expect.

As with the invitation it is very helpful to do some role-playing with them here.

I hope you’re enjoying this series of short posts revealing the 7 secrets of helping your new team member to get off to a fast start.

If this was helpful to you please share, retweet or leave a comment about your experiences with getting your new team members started.

Don’t forget to tune in for Secret 7 which will be posted very soon.

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Network Marketing fascinates me. If it didn’t I probably would have quit long, long ago. There is something about it that is simply addictive.. don’t you think?

What is it exactly? It’s hard to put your finger on.

It’s one of the toughest business models out there but still we cling to this concept of greatness through building a huge network.

Last week as you may recall from my ezine, Amateurs versus Professionals I attended a company convention and also had a special European leadership session with Randy Gage prior to the event which was by special invitation only. It got me thinking…

Randy is convinced that Attraction Marketing is devil’s spawn! This came as no surprise to me, as those of you who follow him know full well that he doesn’t mince words. With Randy it is his way or the highway.

That is actually what is so attractive about him. There is no room for doubt. He has complete conviction, the cheques and the success record to back up his philosophy. That is strong leadership that brings you back to the centre line.

During the leadership session he threw out a few acidic comments about Attraction Marketing and aimed them square at me. I shifted uncomfortably but looked him straight in the eyes. We laughed about it later as I know he wants only the best for me.

I am well aware that I manifested all of this because I dreamed of working with Randy Gage and his systems years before he even got back into a Network Marketing company.

Still..anyone would think I created Attraction Marketing. I mean come on Randy.. I am not Michelle Dillard!

Randy thinks that Attraction Marketing is ‘bullshit’ and that lots of the online gurus are just mining the minors. (When you think that apparently there was more money made in the Gold Rush from the selling of shovels and levi jeans, than from the gold itself this is obviously a good business to be in!

Anyway it got me to thinking again as I so often do about this online and offline MLM puzzle or conundrum.

I have never said that online MLM is the only way to go because right from the get go I have been very aware of the advantages of building MLM with a traditional (but smart step-by-step) business plan.

Not ever doing fliers again though guys!

I’ve never begged my prospects to join or cried when they said no. (At least not in a long, long time) In previous posts I have written about much of the online nonsense that is going on as newbie network marketers try to figure out what to do, and spam our profiles.

Randy Gage and Eric Worre teach professional network marketing at its very best. Duplication and creating massive organizations that are built to last is their speciality.

Hence they have no time for the latest internet gimmicks and create an army of distributors who know exactly what to do.

Attraction Marketing and Internet Network Marketing on the other hand can get very complicated. By its very nature your people are all doing different things. This makes duplication very, very challenging. (If you didn’t read my story and why I created my own Attraction Marketing system yet, you can download my free Attraction Marketing e-book here)

I do love working online and bring in some great people this way. But you have to have a real business plan for them to get started fast with your company or team.

They then add in online marketing to the mix if they want to.

Going online straight away is awesome if you are experienced and already have a network circle to contact online. For some, especially younger people it is easy to get their heads around driving traffic to their web page. For others who barely know how to get their own domain name, it can be a very slow process.

Personally I advocate doing what you love and what makes sense for your personal circumstances. I for instance live in a very remote location and because of the internet have been able to enrol people from all over the world. Pretty exciting hey?

That being said I have some advanced internet skills and have created an excellent online marketing funnel that does a lot of the work for me.

If I lived in London I probably would do more local networking, so you see how it’s best to create your plan around your skill-set and your life as it is now. (That being said I have done so much local networking in my MLM career and I know the power of it)

I could go on. There’s so much here to elaborate on in another post but enough is enough. You guys are busy and short is better than long these days.

In closing I’m finding myself wondering how many of the Attraction Marketing gurus are really building an MLM downline?

I’ve always done the business with a mix of on and offline because the tools I have access to with my team are way too good to ignore for warm market.

There are many though who claim that they can do it all online. Network Marketing is about people and relationships so whilst I agree that A LOT can be done online with technology, I also know that meetings make money, cement relationships and build belief.

I see the transformation that happens to our team members when they attend events, especially major ones.

I do however LOVE online lead generation and for me it has always been about being able to teach people what to do to attract more prospects once they have been through their warm list.

In my experience most people are open to working their warm list if you give them realistic expectations and quality business tools to do it with.

Where it all falls down (I find) is when you have nothing else to teach them after that. It can be very challenging to meet enough NEW people to do another ‘major blast’ or create enough continued momentum and first line recruiting.

I’d love to hear your thoughts on this. It seems to me that the roles have been reversed.

The die-hard online network marketers (the Renegades and the Magnetics) who refuse to do any offline marketing have long accused MLM uplines such as Randy Gage and Dani Johnson, of doing one thing but teaching another.

Funded proposals and affiliate marketing are amazing and I have generated a lot of income with them but they do distract people from building their MLM cheque unless they have a systemized approach to it and really understand it.

In a strange irony it seems to me as though the shoe is now on the other foot. The MLM leaders who have built huge downlines with person to person and warm market lists are now calling out the online gurus as doing one thing and teaching another!

Are Attraction Marketers for the most part just selling online affiliate courses and losing sight of the MLM dream?

When you figure that the big players in Attraction Marketing such as Mike Dillard and Mike Klingler are no longer building the MLM model…

Ann Sieg is in MLM but has a huge business with affiliate marketing…

Jonathan Budd is a big player but again I don’t know how much of his earnings published on MLM authority sites are actually from his MLM.

Perhaps Randy Gage has a good point.

What do you think? Leave your comments on the blog. I know this is a heated subject for many so please show respect!

p.s Every name I have mentioned in this blog has been of tremendous value to me in building my business and I in no way which to discredit any of them. They all bring incredible leadership and training to Network Marketing with their own unique style.

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It’s been a confusing few weeks in the world of Attraction Marketing for MLM. Would you agree? I’m not just talking about the usual overwhelm and endless offers you receive to your inbox, but rather about the game changing strategic moves from Attraction Marketing leaders like Ann Sieg, Mike Klingler and Mike Dillard.

I mean what’s really going on?

You get all fired up for building your MLM business online and then just as you’re getting the hang of it, Mike Dillard emails you that actually he’s now developing an offline system! There was a great interview he did this week that talks about this in more detail with Jerry Chen. You can watch it here if it’s still up. Mike Dillard and Jerry Chen Interview

It’s a long one but worth listening to if you are real student of this stuff. I extracted a few of the key points and will share them with you in case you don’t want to invest 77 minutes of your life watching this now:

Mike Dillard has recognized the need for an offline system. This has been triggered by the huge downturn in the economy and his realization that his parents can’t do what he does online. (Or may not want to bury themselves in Pay per Click campaigns etc.)

I can almost hear Randy Gage chuckling and saying ‘I told you so.’ The key to duplication is to have a large group of people taking a few SIMPLE actions over a long period of time. Okay Randy we hear you.

Mike Dillard said he is developing an offline system for his primary company so that the huge crowd of baby boomers heading our way can plug into building the business with their real life networking and warm market skills. (I hear ‘Ouch!’) I bet there were a lot of moans and groans from the diehard online crowd who almost spit at us guys who dare to talk to our friends and family about the best opportunity of our lives!

From my point of view I think Mike Dillard deserves credit for being honest about that. He could after all have just kept quiet about it and not risked messing with the enormous success of his Magnetic Sponsoring system.

What he actually observes in the interview is that offline is still not for him but he understands that it is needed for the baby boomers who are now much more receptive to MLM after many of them have experienced losing their ‘nest egg’ and pension plans.

This of course brings us full circle back to what I’ve been blogging about since I started two years ago. Even though I have a mad passion (some might say ‘obsession’) for creating systems and using social media for online marketing, I have never lost sight of the fact that it is not going to be for everyone.

The systems that are 100% online (until this point) are generally not Network Marketing programs. They are affiliate programs or direct sales programs which often have just a couple of levels in their compensation plan. Many people are working these types of sales businesses now and they are usually the first to knock MLM. This is because their hottest market is frustrated network marketers who are tempted by the promises of instant riches.

I’ve got nothing against sales businesses but they are not MLM and therefore operate much more smoothly with internet marketing sales techniques. On the downside they don’t offer the kind of hands off long term passive income that MLM does. Don’t get confused by this!

So what is the future of MLM? Is it online or offline?
Well you know what? I think it is online AND offline. It is old school AND new school. It is integrating good marketing and being an attractive person and marketer BOTH online and offline.

Whether you focus online (as I do) or offline as many do – it is a personal preference. Go with the flow of what you want to do and what fits best with your life.

Better still do BOTH! I’m very happy doing online but I have offline marketing skills ingrained in me from years of meeting people and doing MLM meetings offline prior to this.

I won’t lose these skills and if I meet a great prospect for my business out in the real world I know what to do, so it isn’t an issue for me. (Go here to read in my recent Attraction Marketing series how to drive offline prospects online if you need help with this integration)

What about you? Are you doing both or are you closing your mind to your upline business partners and refusing to do anything other than online?

This is okay if you have experience. If you don’t then I highly recommend that you plug into your team system (if there is one!) and get the skills you need for talking to people.

What many online marketing pro’s forget to mention is that they would not have the coaching and people skills that they have to be successful online if they hadn’t been through the trenches OFFLINE. (I know it’s a pain but I tell you the truth!)

Even if you generate 100 leads a day – unless you are in an online sales deal, you will need to speak to your business partners (whether you phone them or they phone you.)

You will need to COMMUNICATE with them and build trust with them.

Can a lot of this be done with blogging and email auto-responders?

YES of course it can. BUT you still need to be ready to connect with a real live person and say, ‘John – are you ready to get started?’

So with Ann Sieg sending out emails about offline Cash flow Seminars, (which has incidentally already been implemented by Randy Gage and Eric Worre for our MLM team system some time ago)..see press release: Randy Gage Cashflow System,
Mike Klingler promoting high level coaching courses which are not MLM specific, and Mike Dillard building a system for his parents to work offline with a sales business model… where does that leave YOU?

It leaves you in a place where you may be even more confused than when you started a few months ago.

So here are my top soul searching questions and answers for you to cut through the confusion and get yourself back to the centre line. (Building your MLM)

1) Q. Ask yourself – Am I a good socializer and busy outgoing person?

A. Yes = Go for massive offline campaign to get you started and build your business in your local area for starters.
B. No = Brand yourself online and get your MLM online funnel up TODAY. Otherwise you will just be faffing about chatting online.

2) Q. Do I enjoy spending a lot of time out of the home and am I turned on by being a local leader who supports and/or presents at my local meeting?

A. Yes = Go for it BIG. (Make sure to use tools, rather than just your mouth, and SYSTEMIZE your process)

B. No = Support your local meetings and do the basics for your warm market in your local area. Also work online and develop your marketing skills.

3) Are you a busy parent who is mostly based at home and likes it that way?

A. Yes = Online can be amazing for you. Invest in some good online training and coaching so that you can create a systematic marketing funnel for building and generating leads online. Also focus on interacting with people you meet as a busy parent. These can be the BEST prospects for you because you will have shared interests and a common desire to make a better life for your children.

B. No = Well you are probably not going to be at home on your computer but out working so you may be suited to doing more of an offline marketing campaign.

4) Do you like writing and/or creating videos?

A. Yes = Start a blog. (But do other offline/online stuff as well because 3 blog posts is NOT going to brand you and build your downline!)

B. No = Learn the basics online such as Facebook & Twitter. Start to build your online brand and have your MLM funnel set up online for hot prospects to request info about your MLM.

5) Do you enjoy spending hours working at your computer? ( I say working because Farmville is NOT working!)

A. Yes = Go for massive online action but remember that when you launch your business you must launch with your warm market also if you desire fast results.

B. No = Exit your home and do mostly offline but remember that branding yourself online is the future so make sure to do the basics with that aswell so that when your prospects are googling and researching they can find YOU online too.

Online takes more TIME to build than warm market because you have a lot of skills to learn and you have to develop lots of new relationships.

There are great residual long term benefits to building your own list though so it’s a great idea to do both if you have the patience and determination.

Okay my online-stopwatch.com has rung so I’m out of time today guys!

I hope this has helped you to get a bit clearer on the online/offline MLM issue.

If you’d like to get more details about working with me using both my Attraction Marketing online system, AND our offline Randy Gage Team Cashflow system for my MLM business go here: Cashflow System

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It is so exciting to watch these predictions unfold before our very eyes.

As someone who’s been in the industry for a number of years and had to listen to a lot of regurgitated garbage about the pre-conceived and often ridiculous notions of how the Network Marketing business model operates, I was thrilled to listen to this news clip from a US major news network.

Yes you’ve got it, now not only are prominent figures like Bill Clinton speaking up for the Network Marketing business model, but the media are promoting it for us too!

If I didn’t know I am fully awake I would pinch myself! The biggest drawback for so many great prospects has always been their terrible fear of being judged and ridiculed for working outside of the traditional business model.

So many good people have missed their opportunity to become wealthy because they are more fearful of what others think of them, than they are focussed on their own success and future.

The ‘herd’ have their validation now and many more traditional professionals will start to come into the industry now they are going to hear more and more reports of this kind.

This has been predicted by industry legends such as Randy Gage, Eric Worre and Art Jonak.

They predict that we are now entering the golden years of Network Marketing and we are therefore with their leadership, creating a revolution to clean up the industry so we can all prosper in this lucrative time.

Listen to this little 2 minute NBC clip here and get excited all over again about where you are positioned now before the giant wave of momentum hits us.

Video Clip: people_turn_to_network_marketing_in_soft_economy

What did you think? The thing I liked best was the reporter advising our millions of prospects how to evaluate an opportunity with the DSA etc.

Okay so it was focussed on Direct Selling small business model of ’selling’ but it’s a great start. Imagine how excited millions of professionals will be when they realise that there is a way to build their fortune without going door to door selling skincare!

These are amazing times. Are you ready to take advantage? If not then I would ask you, why not?

ABOUT THE AUTHOR:  Rachel Henke coaches Network Marketers to transition into building their business online. Subscribe to the Professional Networker blog  

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Yesterday I posted about the new model of attraction marketing and why it might be right for you in your home business. Some time ago I wrote about the need for online and offline marketing. There was an interesting comment from James Holmes who mentioned that if we don’t leverage the internet for growing our business then we would be the only growth industry not to do so.

To ignore technology in respect for our traditional business model does indeed seem like madness then, doesn’t it? See the article here if you’d like to track back to the original post.

Anyway moving on today I was thinking about how important it is to have a strong business plan to offer to your team members which covers both online and offline methods. After all we all go through stages in our life where sometimes we are out and about much more than others.

What do I mean by that? Well the mother of 2 young children will probably not be wanting to put herself in a position where she needs to be out of the home everyday trying to frantically generate leads for her business.

However she wants and needs her business to keep building even though she is not fully focussed now. That is why she initially started the home business.

Even if she is out of the house everyday with her kids she may want to focus on being with them and of course is likely to come across some great candidates along the way whom she can connect with and start to build a relationship, but it probably won’t be enough to keep her business moving.

On the other hand if you take the smart young professional woman who works in a busy lawyer’s office, eats out 3 times a week and has a busy social life with lots of cultural and sports activities, she may not have the same issues of meeting enough suitable people to build new relationships with on a consistent basis. (Notice I don’t say new people to jump on and ram her business opportunity down their throats on the first time they meet!)

Offline marketing can be very elegantly done and it has its place. With all the technology developments happening now people are drawn to their phones and laptops more and more. I found myself reading an e book in bed the other night and actually holding the laptop like a book!! I know I must get one of those new kindle things but for now…

The point being, that people will crave human interaction all the more because largely they are being deprived of it now. A Facebook or Skype chat is not the same as meeting someone you love for a cup of coffee. It is great and Skype is a tool that I can’t imagine living without but still face to face meetings have a completely different energy.

Dan Kennedy, one of the most effective marketers of our time teaches the need for online and offline. From what I can understand Dan Kennedy is the original Magnetic Marketer (forgive me if I’m wrong Mike Dillard!) Of course nothing is truly original and he will have expanded on the seed of an idea from somewhere else but still he teaches magnetic marketing but he shows his members how to market using all methods to attract prospects to them. Offline marketing can be done with attraction strategies as well.

Many of the current adverts for online attraction marketing deride the style of the training from the traditional Network Marketing leaders and the main source of annoyance seems to be that they don’t teach internet methods of prospecting.

I have given this a great deal of thought and I’d be very interested to know what others, like myself think who actually have built their business to a large degree using offline methods.

Here is my question. If a leader has say 100,000 team members spread across 50 countries and they get together globally, or in their regions for big training events, how could the leader train all those people on complex online methods?

To further complicate the plot it would automatically rule out a huge number of them from even being able to start to implement the training because English is not their first language and even if they can get by (which many can’t) they would not for instance be able to build a funded proposal made up of Magnetic Sponsoring or other available materials in English. (They could build it but their prospects may not be able to read it!)

Industry leader, Randy Gage teaches that the formula for duplication is based on having a large group of people taking a few simple actions over a sustained period of time. This how you escape the ‘grinder’ mentality and become an MLM Rockstar.

No matter how innovative we get with online attraction marketing, unless we can teach it in a systematic way that everyone can get the hang of it will automatically rule out the masses won’t it?

I think that is very possible now for those in the English speaking markets and especially with Social Media tools to build the business fast. However when selecting a new MLM company or team to join it would be a good idea to look beyond the product line and the other criteria (although that is of course important also) to what kind of systems are in place to build your business.

Personally I would be looking for a team and sponsorship line that knows how to teach and duplicate with offline methods so that your business can be easily expanded into exciting overseas markets like Mexico, Brazil and Italy. (Those guys are not going to be sitting at home hiding behind their computers and resisting telling their friends and family)

If you want a global business rather than a National one then these are the things to take into account. Does your company and/or and sponsorship line have prospecting materials available in all these other languages? Do they have them both in hard copy and online format?

Does your sponsorship line have a strong system in place that can work for anyone, no matter what their language, English Literacy level, cultural background or social skills?

In closing I think if you work online you will of course attract other people who want to work online and that’s great. Make sure you join a team that has that system to offer you so that you don’t need to build it yourself before you can even start.

However when your downline are making money (possibly instantly with the MLM and/or funded proposal) they may very well be excited and for example; want to share the opportunity with their brother and his wife who happen to live in Mexico. Now Tom who is American married Maria from Mexico who speaks English but is not that computer literate and doesn’t write English too well.

She has been in Network Marketing before and is actually looking for a new opportunity. She asks how the business works. If you can only offer her an online model in English you will most likely lose her. Who knows but she could have been a Diamond?

Anyway you get the picture. A lot can be said for Niche and Targeted Marketing but if you are fortunate to work with a Network Marketing company that is in the early stages of growth across multiple continents and time zones it would be madness not to take advantage.

As always your appropriate comments are welcomed and read with interest. (Commenting on blogs gives you backlinks to your website and can generate traffic for you!) 

ABOUT THE AUTHOR: Rachel Henke coaches people to be more successful and to have more fun in their home business. Get Million Dollar Training Info and Subscribe to the Professional Networker Blog

By Rachel Henke, (c) 2009 If you’d like to use this article for quality content on your website or blog please do so with our blessing but ensure the author’s links remain intact.

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3 way calling is a key skill that in some network marketing systems is completely overlooked. Here are the reasons why I use 3 way calling on a regular basis and classify it as one of the key Rainmaker activities that deliver growth in my organisation.

Where is that place in between travelling all round town to meet with your downline and their prospects, and between leaving them all to themselves to fend off the ‘forces of evil’ and try to enrol people into their business entirely on their own? No matter what anyone tells you, at some point you need to pick up the telephone to connect with your prospect and provide the human element. Even the master attraction marketer, Mike Dillard, encourages this. The only time you’ll enrol someone into a serious network marketing programme that is not one of those free deals or under $50 deals will be if a deadly serious prospect is looking for your opportunity and by whatever means they have reviewed the information online and have deduced that you can connect them up correctly for success. Other than that forget it…..

You will need to TALK to your prospect! You will need to learn about them and why they are looking for a home-based business. This is where the 3 way call comes into the picture as a major player. I have read some weird and uneducated opinions about what 3 way calling is supposed to be about but here is how it works for us with the Randy Gage Team:

1) Enables our team members to introduce their prospect to their business partner who has experience and has achieved success in the business even if they have themselves only joined 24 hours ago.
2) Shows the team member instead of tells them how to do the business in real life, and how to talk to their prospects.
3) They can edify the upline leader which gives them credibility, and in turn the upline leader edifies the team member as someone who is serious about their business and an asset to the team.
4) Introduces the prospect to a system and training infrastructure that helps them feel confident about joining our TEAM if it is right for them.
5) Adds a much needed ‘human element’ to an increasingly automated business.
6) Eliminates the deathly fear that a new team member often has, by providing professional coaching and support as they grow into a leadership role themselves.

What the 3 way call is not!!

A pressure tactic to introduce people who are not looking to be introduced.
A way to take credibility from the team member and place it further up the chain.
The upline’s job to sign up the prospect. The call is handed back to the team member who then takes the next step in the process.

I don’t know about you but my major purpose is to build an ever expanding and increasing network of empowered business partners who are able to function without me. I want to work myself out of a job and the only way to do that is to provide real life leadership training.

by Rachel Henke, (c) 2008 If you’d like to use this article for quality content on your website or blog please do so with our blessing but ensure the author’s link remains intact.

ABOUT THE AUTHOR:  Rachel Henke coaches people to work from home with a  proven system and millionaire mentors.  Find out how you can get the lifestyle you deserve at the Agel website  To arrange a consultation with Rachel complete the call back section on the website or contact her via Skype: Rachelhenke 

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Randy Gage, checked out hundreds of companies before coming out of retirement and choosing his next vehicle for building wealth. As an experienced Network Marketer I was relieved to finally find a simple formula to explain to prospects, and to understand myself, how to spot a company that is poised for major growth and success. If you’re in the industry already, perhaps you’d like to check out how your company measures up to the formula. As I have often heard it said, it is as important to know where you are, as it is to know where you are not… For those of you who are looking at fresh opportunities – this is especially for you. Finding a good Home Based Business can be very confusing so I hope the following steps will simplify the process for you and empower you to make the best choice for you when evaluating various options. So here goes:

1. You need a ‘Sizzle Product’ that you like.

For example; Randy commented that after 10 years of ‘jungle juices,’ the Nutritional industry was crying out for a sizzle product. This can of course be applied to any industry. A first to market unique product is destined for greatness when all of the other factors (as in the following steps) of the company are aligned correctly. A new product category is where fortunes are created.

2. A Product Line Extension Company

Randy observed that it is very unlikely to attract real wealth with only one product.
In addition to the fresh product idea we also stand to benefit greatly by knowing in advance that there are very clear plans for the product line extension. Personally I like the idea of keeping it simple so I want great new products coming out but prefer to stick to products of the same type, as opposed to developing into a ‘do it all’ distributor, or retail store. As in all fields, specialisation is always a winning strategy.

3. There Are 4 Basic Categories of MLM or Network Marketing Companies.

Category 1: ‘The old dogs.’ These companies are very solid and are already doing billions of dollars in turnover. They are mature, successful, and are not going anywhere. This is a great category if you want to build up a secure income but are not too concerned with the ground floor opportunity, which has obviously already been and gone! Randy doesn’t recommend joining a company like this if you want to build real wealth.

Category 2: ‘The Scams.’ These are the money games and the coupon scams. They’ve been around for ever and often give the industry a bad name. They are of course not part of the real equation so make sure to steer clear of those!

Category 3 & 4: The ‘Flatliners’ and the ‘Peddlers.’ Randy identifies these companies as the ones that have been around a long time. They are nice companies and people can make a decent living with them. Generally they are very sales focussed and often revolve around catalogue distribution and/or party plan. These companies have sometimes been in business for as long as 20 years but not quite hit the exponential growth that they predicted – yet! Often this is due to the nature of the business, in that the distribution method is not duplicatable by a large group of people over a consistent period of time. So unless you are looking for a little extra income and perhaps expanding your social network then it is probably best to avoid this category too.

Category 5: The ‘Holy Grail of Network Marketing,’ as Randy calls it. This, simply put, is a start up company that has a viable probability to become one of the ‘Old Dogs,’ or Category 1 Companies. If you can join a Category 4 company that meets all the criteria in the steps outlined here, then you can lock in a legacy position. This will benefit you if you are an action person who is willing to do what it takes to be part of the reason for the growth of the company. (At this point I became very excited because I knew that was me!)

4. Compensation Plan

A great compensation plan should reward distributors for taking the correct actions such as building depth and supporting their team duplication. It need not necessarily have the highest overall pay out percentage but Randy looks for the largest number of well paid distributors in the company. It is no use to the distributors if they could earn a lot of money based on the people they have recruited but are unable to collect it because they are in a ‘breakaway’ programme where the qualifications are too high for them to attain on a consistent basis. Then their commission rolls up and they lose heart, not just money.

5. Field leadership

The System is king! Randy Gage has a reputation that precedes him as an expert system builder. It became painfully clear to me during my years with a category 1 company that no matter how great the turnover and the products… without a duplicatable simple system I was lost! The Infrastructure also needs to be in place for you and your team to plug into on a global level. Lastly the ‘Culture,’which is an interesting one. I interpret this as signing up with an organisation that has strong leaders in place who already have an established identity as ethical players, and a clear understanding of the culture they are encouraging in their down line. People who have done it already are the key. That way even with a start up company there is years of experience to draw on.

6. Management Team

A management team that is experienced in the industry. Preferably the management team will also be made up of people who have led the way with other successful companies. There is little point having a CEO who is an expert in Telecommunications, no matter how big the plaques on the office wall, if he or she has no clue about the specialised industry that we are lucky enough to be in.

So there you have it….. Maybe you like it, maybe you don’t! Either way it is essential in this exciting world of Network Marketing that we move with the times and plug into the resources and mentors that are out there. Whichever company you choose, I wish you all the success you dream of in the Next Generation of Network Marketing.

Visit a Category 5 company overview here

ABOUT THE AUTHOR:  Rachel Henke coaches people to be more successful and to have more fun in their home business. Get Million Dollar Training Info and Subscribe to the Professional Networker blog

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