So we’ve talked about how to attract prospects into your list using affiliate programs or funded proposals. Check out the post here if you want to read more about affiliate marketing for MLM

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Team Example

Please don’t copy mine! I’m sharing my real stuff with you here as I know how important it is for you but there are enough words to go round for us all to be original with our content.

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

You can create the system for your team (it’s not that complicated if you understand the basics of setting up a marketing funnel.) You can outsource it to a good web designer and copywriter.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

After my blog went down, I gave Tony a call and he got me going again – Phew!

Testing – thank you Tony you’re a star!

Catch up on Key 1 here

Find Key 2 here

Find Key 3 here

Key 4 Be a solution provider a.k.a sign them up!

This is the key that opens the vault! Being a solution provider is just that. If you gain a new subscriber to your list who makes it clear they are interested in generic business building materials help them find the best funded proposal for them and you will make one or several affiliate sales.

If they are open to looking at your MLM or contact you to request more info then direct them straight to your business info. Don’t complicate it all with the affiliates and try and explain it all at the same time. They will DROWN in information.

With affiliates, especially when you’re new to building a list, the best way I found to build relationships is to offer a free consultation.

You can offer a completely free initial consultation to find out more about them and/or you can offer a more detailed consultation when they buy an affiliate product.

This way you are monetizing your time and not wasting it with the wrong people.

You are signing them up either as an affiliate or as a new team member

In the 7 Pieces MLM Online System you can download a complete script for your step by step consultation process that can be used with any MLM.

In the next series we’ll be looking at how to build direct to your MLM with online methods WITHOUT using affiliate marketing.

If you enjoyed this series please leave a comment or retweet it.

Catch up on Key 1 here

Find Key 2 here

Building a Relationship

This sounds so obvious but how many networkers actually do it? There is a reason that we are trained to contact our warm market or circle of influence BEFORE we venture out into the big wide world to find new people.

The reason is that we ALREADY have a relationship with our warm market so we don’t need to spend valuable time when launching our business BUILDING relationships. Makes sense right?

So when you generate MLM leads or attract prospects or just meet an interesting person in your daily life what should you?

It may be easier to cover first what you should NOT DO!

No pitching them the minute you meet them
No foaming at the mouth when they mention they are looking for something!
No rambling on and on about your life changing wonder product….

Ok I think you get the picture right?

What TO DO:

Listen to what they have to say and ask them questions AND LISTEN AGAIN to the answers

Listen some more…

Establish some common ground or build some bridges between you i.e.: you both used to live in London or New Jersey OR

You both have a new baby OR

You both just got divorced OR and the list goes on

Seek and you shall find some kind of commonality.

As we’re focussing on building MLM using affiliate marketing here let’s be specific to that. The best way to build a relationship with your affiliates is to give lots of good value with the information you provide.

That way they come to see you as someone they can trust. If they are in the right place to look for a new opportunity they will probably check out your business.

Make it easy for them to do! Don’t HIDE it like your MLM is some dirty little secret behind your affiliate marketing.

In your follow up messages integrate a little bit of information about your MLM business and working with you like I have done with my affiliate marketing system.

By the same token don’t hit them over the head with it if you want to maintain and build a large list of affiliates.

It can be as quick as that or as slow as you building a relationship for 6 months and never getting up the nerve to talk about your business. Then they come back and tell you they joined a new company. Ouch!

Top Tip: If you struggle with relationship building and talking to strangers read ‘How to make friends and influence people,’ by Dale Carnegie. I can’t say enough good things about this classic book. It’s a book to keep on your bookshelf and to keep reading again and again.

Ok so you’ve analyzed yourself and are aligned with the perfect MLM business and are ready to start attracting prospects.

It sounds a little esoteric or even mystical doesn’t it? Well let’s simplify it and look at what it really is and is not. It is the process of LEAD GENERATION.

Lead Generation is the lifeblood of building a big business and whether you do warm market networking or online list building or BOTH (recommended especially when launching) you MUST HAVE MLM LEADS!!

Doh you say. We know that Rachel. That’s why we’re trying to figure all this confusing Attraction Marketing stuff out!

Ok I hear you. Just wanted to be sure that you’re really listening!

So attraction marketing is not about being some guru leader (although there are many) It’s more about positioning your marketing content on the internet in strategic places that will attract suitable prospects to you.

When you set your marketing up right and have a compelling message it becomes scientific. If you type my name into Google at this time of writing there are 33,700 references and most of them are to me.

I think there’s an actress and maybe even a President of an orchid society too but I dominate as you can see:

Imagine all the keywords that bring up my blog and marketing pieces all over the internet. Can you see how it becomes scientific and if people search using my niche keywords they CANNOT HELP but find me! Sweet.

You can do this for your MLM Company and/or for your niche market and affiliate products. I digress though as we’ll cover Attraction Marketing direct to your MLM (without affiliate marketing in the next series)

So to summarize Key 2 you need to do ENOUGH to start being FOUND! Don’t worry you don’t need this many references to make money and generate leads. I was being found pretty much off the get go by promoting my site with ezine articles.

Add in the other millions of ways you can choose from to generate MLM leads such as blogs, using Twitter, Facebook, Hub Pages, Ezine Paid Advertising, Pay per Click etc. etc.

It is really not that complicated when you get clear on what you want to do. So Lead Generation by CREATING CONTENT and attracting prospects into YOUR MARKETING FUNNEL is the name of the game. (Not the End Game though!)

Stay tuned for Key 3 ….

So in the last blog posts we covered the basics of building the business.

Today we’re going to talk about how to build the business with affiliate marketing or funded proposals.

It’s not for everyone and that’s ok. Some people get completely distracted and overwhelmed with offering a range of products at their website or blog.

Others love to monetize the process of creating new contacts and building relationships through email and online marketing.

If you’re reading this article then the chances are that you are already using or are researching how to use affiliate marketing or a funded proposal combined with online network marketing.

If this all sounds a bit confusing then go back and read my basic posts here first: 7 Secrets of Launching MLM

So let’s say you’re fine and dandy with your warm market contact list. You’re working through it and have had a few new enrolees and customers. You’re following the training that your upline is providing and you’re EXCITED.

Then you start to look on the internet and see if there is a way for you to do some business building online. You start to opt into various marketers lists and before you know it you are MORE CONFUSED than a bee in a flower shop.

You’re hearing from Mike Dillard about the magic of Magnetic Sponsoring, Ann Sieg is emailing you about the Renegade Network Marketer (and telling you that you’re upline is basically useless) and Mike Klingler is talking about getting the technical skills you need from Renegade University or Renegade Professional!

You’re getting more and more excited about ALL THIS MONEY you are going to make but in the back of your mind you’re beginning to wonder if this was such a good idea after all! How the heck are you ever going to promote all these different things that for online affiliate marketing seem to be the ABCs?

How on earth are you ever going to find time or the focus to enrol someone in your Network Marketing business with all these other things to promote?

How are you ever going to understand all this?

How will you work with your upline in your MLM if they don’t understand this?

These are the kind of questions that I receive in my inbox and on my blackberry very often! People are so confused. The most confused of all is the new network marketer who has just ordered his pack and instead of making his candidate list and learning the basics of inviting, with his upline has instead jumped straight into Attraction Marketing with Affiliate Marketing.

I really feel for these guys. They are really up against it unless they learn the basics with a good mentor.

STOP! Let’s cover the 4 Magic Keys to building your MLM business using affiliate marketing without losing your mind, your hair and possibly even your spouse before you enrol your first team member!!

Key 1

Keep your mind on your MLM end game. Do you know what your end game is? Unless you want it to be ironically but tragically similar to the famous Samuel Beckett one-act play with just four characters, you had better get clear on it BEFORE you start building your list and trying to attract prospects to you using affiliate marketing.

Here are some questions to get you going:

Am I 100% committed to building my Network Marketing business with XYZ Company?

If yes – what are my monthly volume quotas to receive my royalty cheque?

Do I need a large customer base to qualify or can I focus mainly on recruiting?

How many hours per week have I got available to do the core fundamentals of building and maintaining my business?

Depending on which company you’re with and how you are building your business this may include things like:

Providing orientation training for new team members

Coaching and assisting them with 3 way calls and working their candidate list

Attending/Running Local Business Builder Meetings or online webinars

Attending local networking events

Following up with your prospects

Enrolling them

Plus lots more!

It’s quite a lot to do and if you only have 10-15 hours per week to work the business part-time like most people do you will need to get very clear on your daily method of operation.

If you spend your spare 2 hours trying to figure out how to install a wordpress blog you will be neglecting the very core activities that will build your cheque.

So Key 1 is to get very clear on what and how you are building your core MLM business.

If you want to use affiliate marketing as part of your overall strategy to bring prospects into your list then I recommend that you set up your OWN MARKETING FUNNEL or MLM ONLINE SYSTEM ASAP!

Don’t build someone else’s list. Build your own! Set up your marketing funnel so that your prospect becomes YOUR LEAD FIRST, not the lead of Mike Dillard, Mike Klingler or Ann Sieg. I love these guys but they have enough leads already, and plenty of money to show for their awesome efforts.

What about you? Ok so if you’re clear on wanting to use and recommend affiliate marketing products to learn how to be more effective with online marketing, and to monetize your list building whether the prospects join your MLM or NOT…

You need your own marketing funnel. You can either learn how to make one (which is very possible but takes some time and study) or you can plug into an existing one.

There are lots of Attraction Marketing Systems around on the internet. Many are completely over-hyped, over rated and will confuse the socks off you some more because you will be pitched every 3 minutes on the latest hot affiliate product.

No no no. Choose carefully because you need focus if you want to win your MLM END GAME. You also don’t want to introduce your team members to a system where they are being distracted every day by other opportunities right?

This is what happened to me when I first started to figure out how to use the internet to build my business. I was so excited BUT so distracted!

So I came up with a solution that would enable me to build my own list, generate commissions with affiliate marketing but retain my focus on building my long term residual and passive income.

You can use it too if you like. It works with any MLM – whichever one you choose. Go here for more details: MLM Online Funnel

Secret 7) Train them with 3 way calls

It is AMAZING what comes out on a good 3 way call. If you learn to do good information style 3 way calls you will enrol people into your group.

Teach your team member how to position the call so it is not intimidating. After a positive follow up to an exposure, I teach my guys to say, ‘the next step is for me to introduce you to my business partner so you can learn abit more about our team and see the kind of support network we have.’

Something like that. It’s not high pressure and it’s not SALES. It is communication and building trust. It’s a bit like an interview process.

If you get good at this your guys will trust you enough to introduce their best prospects to you. This is MLM team building heaven…

Yes some people will CALL YOU to sign up or get more info. Not usually when you start though. There is no short cut to riches. These are the fundamentals that everyone has to go through before they learn all the fancy stuff for online list building.

Study, practice and teach the 7 Secrets for Success in MLM!

It would be mega if you’d leave a comment here. I mean holy moly what does one have to do to get some feedback? Just kidding. You guys are great. It would be cool to hear what you think though.

And remember when you leave a comment you get a backlink to your blog or website which can only help you! Disqus is working now so check it out. It’s pretty cool.

If you want to set up your online marketing funnel to generate more leads online the easy way go here for more details: MLM Online Funnel

Secret 4

Prepare your new team member as if they are going into battle because they are!

Lots of emails you get from master marketers will have you believing that you can build your MLM business to 6 figures whilst you’re sending out fluffy emails to your prospects.

Whilst I am an avid addicted user of the internet to attract prospects, I know (believe me I have tried) that you MUST GET ON THE PHONE or SKYPE to talk with your prospects and team members)

You must teach them what to say and what NOT TO SAY when their family lawyer tells them they have joined an illegal pyramid scheme!

Prepare your team members with a get started training session (I do this on skype) so they are ready to go out into the big wide networking world.

Have fun with it! Keep an eye out for Secret 5 and leave a comment to let us know what you think.

Secret 3

Teach your new team members how to do a professional invitation to take a look at a ‘first exposure’ business tool. Have a simple and SHORT invitation that they can put into their own words but stick to the basic script.

Have them say it back to you. Roleplay with them. Keep it simple.

I promise you if you haven’t done this with your guys you will be HORRIFIED if you hear them inviting someone to take a look at the business. I mean this is scary stuff! Help them learn which words to use to be most effective.

Watch out for Secret 4 and if you think this can be helpful to your newbies please retweet it.