How to Create a Brand Like JK Rowling & Dolly Parton

I see a lot of people building really pretty websites and ‘branding’ themselves but many of them don’t have a real business.

Having a fan base with social media is super cool but will it pay the bills?

Short answer – no!

There has to be something behind it to make money and build a long term business.

You’d think this would be common sense wouldn’t you but it seems that many hopeful marketers have jumped online thinking all they need to do is build a fan base and they are gonna get rich!

So what do you need to know to build a real business and not just a fancy fan club?

You need to know how to create products, programmes, events and/or books that you can charge for!

Again you might say ‘doh.’

Say it all you want but I challenge you to look around and see just how many ‘business owners’ are clicking around online shouting from the hilltops about their ‘brand.’

Meanwhile they have just one thing to sell that in many cases is someone else’s brand so it’s no wonder they are struggling to make money and stand out.

I wrote my book ‘The Niche Expert,’ before I discovered Brendan Burchard.

It’s a bit like that phenomena where you buy a yellow car and suddenly yellow cars are all over the place!

Once I spotted my niche (how to help people turn their expertise into a real business) I kept running into the Expert Industry all over the place.

After discovering Brendan Burchard’s intensive training on the Expert Industry I was relieved to find that I had indeed presented the industry and business model correctly in The Niche Expert!

There are all kinds of people creating brands and fan bases for themselves online these days ranging from network marketers, life coaches, consultants, educators, artists to best-selling authors.

So how you put together your products, programmes events and books will depend on what you do and on your short and long term goals.

The sooner you step up and start creating your first product the better or how can you make serious money?

Selling one book isn’t enough unless perhaps you’re JK Rowling and even then if you look closely at her production you’ll see that she has created a brand and sells tons of different things.

There are the movie rights, Harry Potter paraphernalia and a whole series of books, not just one.

She can command any figure she likes for speaking engagements and who knows what other amazing opportunities she has coming at her every day?

This is expert status and she achieved it by doing what she loves, creating ‘things’ to sell to her fans and of course using very powerful marketing.

Look at Dolly Parton. She doesn’t just sing songs.

I’m a big Dolly Parton fan and recently watched a documentary about her. What an inspiration!

Dolly was shrewd enough to retain the rights to all the songs she wrote way before women were in control of their own careers.

Dolly has her own theme park called Dollywood! It’s located in the smoky mountains of Tennessee and compliments her soulful country music perfectly making it a Dolly ‘experience.’

Both of these iconic women spearhead terrific charity projects too so of course when you make this kind of money doing what you love you have the option to give a lot of it away too.

When you’re a brand you can create multiple products, programmes, events, branded ‘stuff’ and all sorts of things that reflect your expert topic or movement.

So what are you creating so that your fans can get more of you while you do what you love?

If you like this you’ll love my comprehensive Niche Expert home study course. Get full details here:

Niche Expert Bootcamp