How to Create Your Niche Marketing Online Press Release

Press Releases are easy to write because they should be short and to the point. Even if you’re not a very confident writer you can definitely come up with a press release that will generate targeted visitors to your website or offer.

A press release is a key component of any marketing campaign but for our Niche Expert purposes I’ll be focussing on how to create and submit a press release online.

Creating Your Press Release

Your press release needs to be about something that is happening NOW! A new service, a new book, a new product or an upcoming event are good examples. You can create a press release each time you add a new programme, service or product to your business. I created one for my new guide, The Niche Expert, and I’ll use this as an example so you can model it and also submit it to the same PR service if you want:

The Niche Expert Press Release

The headline

A short and snappy attention grabbing headline works best. You might want to use your Niche expert keywords in the headline but only if it makes sense. SEO (search engine optimisation keywords are important but never sacrifice the quality of your content to please the search engines)

The first paragraph

Announce here the details of your product or service. Even if you’ve been selling your product for years or offering the same service you can still do this. Simply find a new angle or add on a new bonus or free report to create interest and give you a focus for your story.

What’s it all about?

Give some meaty details here. If you have existing copy on your website or marketing materials that is compelling and customer friendly, just adapt it for your press release. As you can see on mine I’ve taken an extract of the copy from my sales page: http://www.NicheExpert.co and used it to explain more about the guide. Ask yourself why you offer this service, product or event?

Who are you? Establish yours and/or your company’s credibility here. A quote from the author or creator of the product or service works very well here as in my example.

I also added in a testimonial for credibility and to add another voice in to the mix. Collecting testimonials from your happy customers is definitely a discipline to develop.

What value will the reader get?

You can list some more info and benefits here; I used the list format for easy reading as people often scan rather than read each word.

Call to action

Explain what they need to do to find out more about it. I recommend always introducing your website visitors via a free special report, audio or video first. Leading them straight to a sales page doesn’t work well unless they already know and trust you and are perhaps thinking of investing in your product or service.

Submitting your press release

I’ve used a couple of services in the past but for this one I’ve used: http://www.free-press-release.com/ it’s a very simple process:

Select which type of press release you want to submit. You can submit free, $1 or $30. In this case I selected the $1 and have had 384 hits in a couple of days which is pretty good for $1! My tracking and testing isn’t all that it could be so I can’t give you info on how many signed up for my free offer but my press release is whizzing around the web and bringing visitors to my offer.

Submit your press release by copying and pasting it into the relevant sections

Upload a suitable picture if you have one

Include the specific capture page where visitors can submit their details to receive your free offer or info about your event or product etc.

Golden rules of press releases

Always write them in the 3^rd person so they sound like professional news stories.

Fit them on one page and make them short, snappy and interesting for the reader. This means focussing on the reader as much as possible and avoiding high pressure sales hype. This is a golden rule to bear in mind for all of your website and marketing copy.

Discover how to attract your perfect clients & publicity with The Niche Expert Guide