How To Stand Out In Your Niche

Today I’ve written an article for you in response to the recent survey I put out to my subscribers. 42% of respondents indicated that they are not clear on how to stand out in their niche.

This is a common obstacle so we’ll talk about it today. The first step is to define your niche so that you know what value you are delivering and to whom.

The next is to carve yourself an even finer niche by researching what other experts in your niche are doing and how they are standing out in their niche.

Once you have that information you can begin to see possible gaps in the niche that are under-served and you can incorporate your style of delivery which will be unique.

Many people don’t even start because they think, ‘who am I to call myself an expert in my niche?’

They look at a few sites online and think, ‘oh no, that’s already been done.’ Or ‘so and so is doing that already and he’s far more experienced so I can never compete.’

This is not a productive way to think. I believe that if you create your internet empire on a strong foundation and have clarity on what you are offering and to whom, you too can have success.

If there are many experts serving that niche then that is actually a strong indication that there is a high demand in this niche.

Once you have identified your niche topic, done the keyword research and have begun to compile a ‘swipe file’ on what other experts are doing, you can now decide exactly what value you are going to bring to the table.

You will already stand out in your niche just by being you! There is no one else who can write just like you or think and talk just like you.

My biggest tip for you here is to think about what you CAN DO, not what you can’t do. If you hate writing then just do the minimum. Choose to do more audio or video. If you are nervous of doing video, start with audio. Perhaps you’re more excited by the idea of holding live workshops, speaking on tele-summits or at seminars.

The other big tip is that you MUST choose a topic you are PASSIONATE about. To establish yourself as the go-to expert in your niche you will need to put out consistent content so if you are not super excited about your material you’ll quickly tire and it will show through.

When you know your stuff and are passionate about it the rest is just detail. Don’t let the detail and the ‘how to’ stop you.

First do the research and decide exactly what you are going to deliver and to whom.

People all over the world are searching for expert knowledge and advice. Are you going to set up your internet empire to be the one who can make a difference in their lives?

Don’t let another day go by without taking the action you know you need to take to begin to stand out online.

You need to invest some time and energy into creating a strong internet foundation and from there it just gets easier to deliver more value.

The first step is often the hardest but by taking it today you’ll be one step closer to your dreams.

Like these tips? You’ll love Rachel’s step by step guide to becoming an expert in your niche where she takes you by the hand to set up your internet empire and to begin attracting your perfect clients, customers & opportunities online. Get started with your copy today: The Niche Expert Guide

I’d love to know your thoughts on this. Please leave a comment or tweet/ share it on Facebook if you found it valuable.

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR EZINE OR ON YOUR WEB SITE? You can, as long as you include the following with it: Rachel Henke, The Niche Expert Coach, shares the insider secrets of becoming an expert in your niche to attract perfect clients, customers & publicity online. Get your free insider secrets report at: http://www.RachelHenke.com