Important Internet Marketing Lessons From Amazon

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It’s no exaggeration to say that every time I visit Amazon I’m blown away. I’ve been a book worm since I was fortunate enough to be taken to the library each week as a little girl by my grandma.

I can’t imagine life without reading and books and I am not that fussed whether they’re digital books on Kindle, ebooks on my laptop or real books in my hands. Oh and magazines are great too.

I eat books for breakfast the way others devour newspapers or even toast. The new media has just made it easier for book and learning fanatics like me to get hold of the ‘stuff.’

People still say things like, ‘oh I can’t imagine that ebooks will really take off!’

Or ‘well I still like a ‘real’ book as an ebook or digital book is just not the same.’

Give them time, I think to myself. It won’t be long …

Of course digital books are not the same which is exactly why they’re great! They offer a new delivery system for authors to deliver their message.

When I went away this Summer for a month I stuffed some paperbacks, journals and magazines in my bags. I also took my Kindle which meant that I had hundreds of books at my fingertips so no matter what mood I might be in or no matter how much time I might have to do a little research I’d have it right there.

And if I was too busy revelling in pure enjoyment then so what? No biggie right? My Kindle is a slim tablet tucked away in my bag and is lighter than a book. The battery life is unbelievable too.

This is a huge part of the value that Amazon has brought to the market place for readers and authors. It means we have more CHOICE.

It means that for a few dollars or quid you can get your excited little paws onto a ton of ideas at the push of a button.

And when I say the push of a button I mean that literally! Have you bought your first Amazon Kindle book yet? If not you are in for a treat, no matter what the book.

As a marketer I’m in love with the marketing PROCESS. Amazon have made it so delightful and so easy to purchase books whether physical or kindle books that it’s a marketing lesson in itself.

If your products, books, and services are not online you are being left behind. Online shopping is the future as more and more people opt for the easy option of buying from the comfort of their home as they browse interactive websites and read customer reviews.

You’ll visit some sites and it’s so difficult to find what you want. You couldn’t buy it even if you could find it so don’t let that be you!

Model Amazon – ok you probably don’t have their budget but you can model the process.

Ask yourself these questions about your buying process:

Is it really clear what I offer at my website?

Is it EASY to buy in a few minutes? (On Amazon you can buy in a few seconds)

Is your customer service in place and easy to use?

Do you offer your customers an opportunity to buy more than one thing? (When they have their credit card out they are often keen to buy anything that compliments what they just bought)

Is your website simple to navigate and does it load quickly?

Is there a reason they should buy from you and not from the high street? (Amazon has lower prices and offers free and QUICK delivery) In fact the service is so good that I feel sorry for the booksellers in town.

If your target audience (niche) are searching in Google for what you offer, do you come up on the FIRST page? (If not you need some help with simple SEO – Search Engine Optimisation Copywriting)

I wrote a review about a great book I just bought on Amazon Kindle and within a couple of days it’s on PAGE 1 for both the bestselling author’s name AND for the name + review: How I Sold 1 Million eBooks

This didn’t happen by magic – it happened because I’ve learned how to write valuable blog posts for my target audience and to use SEO to make them shoot up the search engines. This in turn attracts visitors to my website that compliment my niche.

I hope this is helpful to you and you can begin to understand just how critical it is that when you set up your website you don’t just choose any old website and have no niche strategy because it will cost you sales.

Oh and don’t get me started on Love Film – Amazon’s new service! DVDs by post and it’s so much cooler than it sounds. This is an example of them adding on a complimentary service and my personal experience of it has been over the top satisfaction so I’m a raving fan.

If you’d like to know more about how to gain publicity, attract clients and online sales with non geek simple strategies grab your copy of ‘The Niche Expert’ here and get started today.