There’s been a lot of talk about Attraction or Magnetic Marketing over recent years.  Some people hate the idea of it, others, like me, love it.

It all depends how it’s done and for what purpose …

If you’re a coach, consultant or home based entrepreneur who wants to get more clients, sales and opportunities knocking on your virtual door, then pay attention.

There is a right way to do this which is easy to do when you know how, but there is also a wrong way to set it up which is what most people are doing.

If you’re serious about establishing your presence on the internet so that you can cut through the clutter and start attracting more of the clients you want, I’m guessing you’d like to do this the right way!

So here’s 5 things you must put in place in your magnetic marketing funnel so that you become client attractive, and leap over the competition.   (There is actually no competition when you set up your online marketing funnel up in the way that I teach)

1) Highly converting landing (squeeze) page that speaks directly to your target market in a way that makes it almost impossible for them to click away without signing up for your offer

2) A compelling, client attractive ‘irresistible offer’ otherwise known as a free giveaway.  This must deliver on its promises in a BIG way so your prospects begin to trust you and see you as an expert or solution provider.

3) Email system that allows you to follow up on ‘auto-pilot’ so you can virtually hold your prospects’ hand and lead them to elegantly take the next step with you. This is like a beautiful dance when you get it right

4) Multiple ways to generate highly qualified traffic to your landing page so that your marketing funnel welcomes new visitors and shows them around like clockwork (whether you’re in the garden sunbathing, dancing in the kitchen, or out on a day trip with your family)

5) Systems in place to convert your prospects into clients or buyers.

When I first realised the power of walking my prospects through a magnetic marketing funnel like this I nearly levitated! I thought, ‘who wouldn’t be doing this if they knew they could? I mean HELLO?’

If you think you might need some help putting all of this in place click here: Find out how to start

Do you like this article and want to use it in your blog or ezine?

No problem! But here is what you MUST please include:

Rachel Henke, The Become an Expert in your Niche Mentor, is founder of the ‘Become An Expert In Your Niche System, the step-by-step program that shows you exactly how to position yourself as an expert in your niche using the power of the internet, in record time…guaranteed. To receive her weekly Marketing & Mindset ezine and free report with insider secrets visit http://www.RachelHenke.com

I’ve built a great list of fabulous like minded people (like you) who read my Blogs and many of whom interact with me in the social media space.

I’ve enrolled some really cool people all over the globe whom I never would have met if I was just working locally.

Learning this skill set has also enabled me to write and market my own e-books and websites for other projects, which has long been my dream.

What I’ve also experienced in the past year since I released my 7 Pieces of the Attraction Marketing Puzzle report are lots of mixed messages from people.

Many are over the top EXCITED at the possibilities of using the internet to generate prospects for FREE! I’ve received so many cool messages from people thanking me for laying things out so clearly.

Whilst others are really p_ssed off at people like Mike Dillard and Ann Sieg.

I don’t think anyone’s very cross with Mike Klingler cause he’s just too cute and has too much heart. He’s absolutely my favourite of the Attraction Marketing gurus, even though he’s turned off MLM.

In my 1.5 year attraction marketing journey I’ve always preached ‘in school,’ as opposed to old school or new school so I haven’t experienced any backlash from my followers, although I have had multiple heated debates with Randy Gage (my upline) who is trying ever so hard to keep us on the straight and narrow! Read more here

Anyway I want to clear up a few things here for those of you that are confused and going cross eyed every night with your laptops trying to figure out what to do next!

Attraction Marketing certainly does work. It is what all successful people do in any business. They attract people to what they offer by giving VALUE.

My definition of Attraction Marketing is the art of giving value through whatever marketing methods you’re using AND

People finding your stuff and checking out what you have to offer of their own accord.

Now for the old school diehards who hate everything to do with this but who practice it authentically in their every action often without knowing, it is tricky cause they understand how hard this is to teach.

We want to keep things simple and duplicative don’t we?

Yes well I sure do. But I also want to use the internet so that I can prospect all over the world from my home in a tiny village in South East England.

So if you like the sound of this then it’s for you. If you prefer to work locally and hate spending time on your computer then it’s not!

I’m ok with that. You do what’s right for you.

Let’s do a quick Q and A on Attraction Marketing:

Q: Well Rachel does this mean I never have to speak to anyone about my MLM again.

A. Short Answer. NO! You need to work your little socks off and use both on and offline methods (hello remember the telephone?) to build a real network of real people. You must still exit your house and live your life!

Q. Can I work multiple MLMs with Attraction Marketing?

A. I think the chances of you being successful for long lasting passive income are close to zero. Sorry. I know it may look pretty and can work for SALES but not for MLM. Your guys won’t know what you’re promoting each day of the week so my best advice to you comes from the great Eric Worre of Network Marketing Pro ‘back one horse and stick with it.’ Or something like that!

Q. Does everyone need to be a super geek to use the internet to generate leads?

A. NO! All you need is some kind of simple capture page that collects prospects’ details in exchange for something VALUABLE.

Ok that’s it. There’s a ton of free info at this Blog about the fundamentals of generating leads online and turning them into subscribers and business partners.

Do me a favour and stop buying into all the hype. Take the best and leave the rest. Online is brilliant but it is just a METHOD for connecting with real people.

To build this business you need your MOUTH and keyboard to invite people to take a look, 3rd party tools (DVDs and websites) to make the presentation, and a phone, skype or your legs to follow up. It’s pretty simple when you think about it!

If this makes sense to you please share the love on the buttons below.

More sensible stuff about how to work your business using the internet to follow soon so keep your eyes on your inbox (but remember to leave your house sometimes!)

Over and out.

If you have questions about any aspect of generating leads with the internet you can post them here or send them to my email@ Rachel at Rachelhenke.com I will reply to them in the Marketing & Mindset ezine so make sure you’re signed up for that here at the blog.

If you’d like to see which Attraction Marketing I recommend go here: Attraction Marketing Funnel

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Example

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class or internet training. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

If you’d like more details on how to set up your own Attraction Marketing system go here: Attraction Marketing

So you decided you would start a blog…

You decided you will write articles and/or make videos to generate MLM leads for your business?

Makes great sense right? You read all the stuff from Mike Klingler, Mike Dillard and you read my |Attraction Marketing blog and it all seems like it should be the answer to your prayers.

So why is it that you haven’t updated your blog for the last month?

Or why haven’t you posted your blog articles to 5 article databases this week?

Have you linked up your social networks so that your content is zinging and zanging, whirling and churning all over the place so you can attract wonderful like-minded followers and leverage each and every piece of content to the hilt?

If you’ve done those things then I take my hat off to you. If you do them every week then you are an incredible, outstanding human being and you are going to win big! (As long as you have a marketing funnel in place to attract your leads, of course)

It is a New Year so if you started your blog on January 1st then it is likely that you are still excited! If you started it last year or the year before, are you still blogging?

Consistency is the key. (OK I know YOU know this so don’t shout at me!) Sometimes we need to hear these things over and over again. Just knowing is not enough is it?

Doing is the magic get out of jail card.

So are you just a knower.. or a doer?

When I write my blog I have no idea who is going to read it. I send out articles and I make videos and I really do not know who is going to be attracted into my world.

BUT that is all of the excitement. Do you see that?

I have faith that every word counts and that makes all the difference.

In MLM we ‘know’ that one runner in our business can change everything for our results. So when you are blogging, making content and/or wondering whether to blog and/or write articles … remember this, my networking friend:

It only takes one person with a dynamite vision to change your world (i.e.; if it wasn’t for Bill Gates would we all be working at home on laptops?)

It only takes one person to come into your team and go for it big to make a huge difference to them and to you.

It only takes one person to read your article and to become a subscriber to your list.

That same person becomes an affiliate partner with you through your business or joins your MLM Team in a couple of weeks..or even a couple of months..or even next year?

And then that person’s time is right and they go diamond or whatever you call it in your company.

All because you got your ass into gear and added your unique voice to the online world one day.

So next time you are wondering if it’s all worth it.. or wondering why you are doing this, remember that it only takes one person to change your world by coming into your list.

So don’t be lazy, and don’t be negative and don’t be a doubter.

Be a do-er and be a person who contributes. If it is through your blog or articles or videos – all the better. It may be as simple as giving a testimonial at your MLM meeting, or inviting a new prospect along who hears someone else’s word.

Build your own list of prospects and stay in touch with them. Be smart and build up your own network.

It all counts but you just never know who’s life you are going to change with your words, and who is going to change your life by entering your world.

If you write a blog and 1 amazing person reads it, gets inspired and joins your list then it is all worth it right?

Is it worth 1 hour to write the article and post it on other sites and networks? What else can you do in 1 hour that will have residual value for your business and can sit there for years after you worked on it once?

Oh and did I remind you that it is FREE to create content? At the most you need some simple low cost tools to improve your results but you can actually start free. That still blows my mind after paying $10 per lead for years in my old business!

As you get better at creating content and promoting it more people will read, join your list and come into your world.

I’ve gotta tell you it is pretty mega when I check my inbox and find the latest emails from my subscribers giving me feedback about my content. Or someone calls me to ask for more info.

How cool is it when people leave great comments on your blog?

For that to happen you need to stick with it and believe in yourself. Write to your ideal subscriber or business partner. Don’t worry who is reading – just imagine that you are writing or talking to that one person.

OK well I’m wrapping up now. I hope I’ve inspired you a little to stay in the content game and start contributing your voice in a more consistent manner to the online world.

Top Tip: Be sure to have your attraction marketing funnel in place so you can reap the rewards of contributing content online. Otherwise it is like working with a leaky bucket, and you are not leveraging your time and energy. Go here for more details about the Attraction Marketing Funnel I use and read the 7 Pieces FAQs here if you want more info.

Happy New Year and if you enjoyed this article please leave a comment on the new disqus software at the blog. Let us hear your wonderful voice!

Sounds obvious I guess. But how many of you are really generating MLM leads each and every day?

If you’re working offline you need to be extremely focussed to meet enough new people to build relationships with so that some of them will become leads in your MLM funnel.

If you’re working online you need to be extremely focussed to get enough lead generation in place so that some of the prospects you generate will be right for your MLM business NOW!

You generally need more leads for online marketing because face to face is more powerful, and with people you already know you don’t need to spend time building the relationship because you already have one.

So we’re back to being FOCUSSED! We talked about that last week so scroll back to last week’s article if you are distracted and need some help with that.

So instead of talking theory let’s get into some real stuff you can do to generate leads for your MLM over the next week, (not your Amazon affiliate program, or your dog training business, but your MLM – remember that one?)

Lead Generation Method
*Join 2-3 forums or online networks with forums in them that interest you. Create an interesting profile and complete every field and add a real photo of you looking sharp. Don’t be lazy with this stuff as you only have to do it once and it is there working for you 24/7.

Q. How do I find good forums?

Q. How do I get people to click on the link to my website?

Tip: Open a file for your marketing and keep these signature posts in a place you can find them easily when you need them!

Q. What do I write in my signature post?

A. Here are some real examples of magnetically pulling forum signature posts that I am using now for my MLM marketing campaigns.

1) Little book gives you complete attraction marketing blueprint for your MLM. Grab Your Free Copy Here: http.xxx

2) Safe is the new risky. How can one create security in this worrying economy? Free DVD reveals new plan.

3) Thinking about starting a home business? What business model works today? Free video reveals blueprint.

Do you see how the words intrigue and entice the reader to click and find out more?

In my copywriting studies I have learned that it is a basic need for people to want to find out what they don’t know. The more intriguing you make it (that doesn’t mean hyped or salesy) the more people will click. Some of them will become a lead in your MLM funnel.

Basic copywriting (writing for marketing) skills are essential for attractive and effective content online so make sure to incorporate that into your training plan if you are serious about building your business online.

Recommended Resource: Lack of copywriting skills is like expecting to generate a good prospect offline if you can’t speak! Go here for the best copywriting course I have found so far: Ultimate Copywriting Crash Course

David Garfinkel (master copywriter) describes it as ‘the Quickest, Easiest Way for People Who Don’t Like Writing to Turn their Words into Wealth.’

Don’t just copy my offers as they won’t be relevant for your MLM funnel unless you are using my systems. If you are using my systems then copy all you like!

Spend some time thinking about your MLM funnel and what your value based offer is. (This should be a video, DVD, audio, e-book or free report for best results)

If you are doing online marketing with NO value based free offer you are going to really struggle to generate leads online for your MLM so make sure to set up your MLM funnel ASAP.

If you join forums that are of value to you, you will be motivated to return to them regularly. You MUST post in forums at least 20 minutes per day or every other day if you want to generate leads. You need to become one of the community and people will start to click on your link if you are consistent.

Q. What do I say in my forum posting?

A. Just be yourself. (Your best self!) Interact with people and comment and give feedback on what the other members are saying. Be sociable and participate in the discussion with your comments. If you have answers or questions put them forth and see what comes back to you.

Please don’t talk or post about your MLM. Post about the subject i.e. property that is the focus of the forum. Got it? This is a biggie for beginners to get a handle on. You’ll be banned from the forum if you pitch people rather than contributing to the discussion.

Top Tip: Don’t spend more than 20 minutes a day in the forums. This is not a hang out and chat to kill the time activity. It’s a smart marketing activity when done smartly!

We’ll cover loads more methods In future articles for generating leads to your Attraction Marketing funnel but in the meantime make sure you have these 3 things in place:

1) A customized MLM online system or Attraction Marketing funnel, with an opt-in to an attractive, prospect pulling free value based offer which is not just your MLM directly. (That is just inviting them to pay you after all)

2) A sharp domain name (with good and relevant keywords in it) that you can forward to your website if the website is your team or affiliate website. (Don’t use affiliate links as they look very unprofessional and naff for this kind of marketing. It takes 10 minutes to buy a domain name and forward it)

3) A 1-2 line magnetic summary of your free offer

Keep yourself motivated to return often to the forums of your choice by creating friendships there. If the forum doesn’t prove to be of value to you then find new ones.

The great thing about forums and networks is that your posts stay online forever! This kind of networking and posting has real residual value and many prospects will find those ‘threads’ way after you have forgotten you ever posted them.

That’s another good reason to get your own domain name – cloaked affiliate links may no longer be valid a year down the line but you have complete control over your domain name.

Not got a funnel yet? You NEED one to be effective in online marketing or you are working with a leaky bucket – in fact no bucket at all…

For more information about setting up your customized MLM Online System or Attraction Marketing Funnel for ANY MLM go here: MLM Online System

For personalized coaching and training resources go here: Coaching and Training with Rachel

Thanks for reading! I hope you will take some action on this. Please share your comments at the blog and if this has been of value to you share it with your network. They may thank you!

p.s Remember if you enrol in any of the courses I recommend in my systems or at the blog you automatically qualify for a 30 minute free Attraction Marketing consultation with me to get you off to a fast start.