So we’ve talked about how to attract prospects into your list using affiliate programs or funded proposals. Check out the post here if you want to read more about affiliate marketing for MLM

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Team Example

Please don’t copy mine! I’m sharing my real stuff with you here as I know how important it is for you but there are enough words to go round for us all to be original with our content.

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

You can create the system for your team (it’s not that complicated if you understand the basics of setting up a marketing funnel.) You can outsource it to a good web designer and copywriter.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

So in the last blog posts we covered the basics of building the business.

Today we’re going to talk about how to build the business with affiliate marketing or funded proposals.

It’s not for everyone and that’s ok. Some people get completely distracted and overwhelmed with offering a range of products at their website or blog.

Others love to monetize the process of creating new contacts and building relationships through email and online marketing.

If you’re reading this article then the chances are that you are already using or are researching how to use affiliate marketing or a funded proposal combined with online network marketing.

If this all sounds a bit confusing then go back and read my basic posts here first: 7 Secrets of Launching MLM

So let’s say you’re fine and dandy with your warm market contact list. You’re working through it and have had a few new enrolees and customers. You’re following the training that your upline is providing and you’re EXCITED.

Then you start to look on the internet and see if there is a way for you to do some business building online. You start to opt into various marketers lists and before you know it you are MORE CONFUSED than a bee in a flower shop.

You’re hearing from Mike Dillard about the magic of Magnetic Sponsoring, Ann Sieg is emailing you about the Renegade Network Marketer (and telling you that you’re upline is basically useless) and Mike Klingler is talking about getting the technical skills you need from Renegade University or Renegade Professional!

You’re getting more and more excited about ALL THIS MONEY you are going to make but in the back of your mind you’re beginning to wonder if this was such a good idea after all! How the heck are you ever going to promote all these different things that for online affiliate marketing seem to be the ABCs?

How on earth are you ever going to find time or the focus to enrol someone in your Network Marketing business with all these other things to promote?

How are you ever going to understand all this?

How will you work with your upline in your MLM if they don’t understand this?

These are the kind of questions that I receive in my inbox and on my blackberry very often! People are so confused. The most confused of all is the new network marketer who has just ordered his pack and instead of making his candidate list and learning the basics of inviting, with his upline has instead jumped straight into Attraction Marketing with Affiliate Marketing.

I really feel for these guys. They are really up against it unless they learn the basics with a good mentor.

STOP! Let’s cover the 4 Magic Keys to building your MLM business using affiliate marketing without losing your mind, your hair and possibly even your spouse before you enrol your first team member!!

Key 1

Keep your mind on your MLM end game. Do you know what your end game is? Unless you want it to be ironically but tragically similar to the famous Samuel Beckett one-act play with just four characters, you had better get clear on it BEFORE you start building your list and trying to attract prospects to you using affiliate marketing.

Here are some questions to get you going:

Am I 100% committed to building my Network Marketing business with XYZ Company?

If yes – what are my monthly volume quotas to receive my royalty cheque?

Do I need a large customer base to qualify or can I focus mainly on recruiting?

How many hours per week have I got available to do the core fundamentals of building and maintaining my business?

Depending on which company you’re with and how you are building your business this may include things like:

Providing orientation training for new team members

Coaching and assisting them with 3 way calls and working their candidate list

Attending/Running Local Business Builder Meetings or online webinars

Attending local networking events

Following up with your prospects

Enrolling them

Plus lots more!

It’s quite a lot to do and if you only have 10-15 hours per week to work the business part-time like most people do you will need to get very clear on your daily method of operation.

If you spend your spare 2 hours trying to figure out how to install a wordpress blog you will be neglecting the very core activities that will build your cheque.

So Key 1 is to get very clear on what and how you are building your core MLM business.

If you want to use affiliate marketing as part of your overall strategy to bring prospects into your list then I recommend that you set up your OWN MARKETING FUNNEL or MLM ONLINE SYSTEM ASAP!

Don’t build someone else’s list. Build your own! Set up your marketing funnel so that your prospect becomes YOUR LEAD FIRST, not the lead of Mike Dillard, Mike Klingler or Ann Sieg. I love these guys but they have enough leads already, and plenty of money to show for their awesome efforts.

What about you? Ok so if you’re clear on wanting to use and recommend affiliate marketing products to learn how to be more effective with online marketing, and to monetize your list building whether the prospects join your MLM or NOT…

You need your own marketing funnel. You can either learn how to make one (which is very possible but takes some time and study) or you can plug into an existing one.

There are lots of Attraction Marketing Systems around on the internet. Many are completely over-hyped, over rated and will confuse the socks off you some more because you will be pitched every 3 minutes on the latest hot affiliate product.

No no no. Choose carefully because you need focus if you want to win your MLM END GAME. You also don’t want to introduce your team members to a system where they are being distracted every day by other opportunities right?

This is what happened to me when I first started to figure out how to use the internet to build my business. I was so excited BUT so distracted!

So I came up with a solution that would enable me to build my own list, generate commissions with affiliate marketing but retain my focus on building my long term residual and passive income.

You can use it too if you like. It works with any MLM – whichever one you choose. Go here for more details: MLM Online Funnel

Network Marketing fascinates me. If it didn’t I probably would have quit long, long ago. There is something about it that is simply addictive.. don’t you think?

What is it exactly? It’s hard to put your finger on.

It’s one of the toughest business models out there but still we cling to this concept of greatness through building a huge network.

Last week as you may recall from my ezine, Amateurs versus Professionals I attended a company convention and also had a special European leadership session with Randy Gage prior to the event which was by special invitation only. It got me thinking…

Randy is convinced that Attraction Marketing is devil’s spawn! This came as no surprise to me, as those of you who follow him know full well that he doesn’t mince words. With Randy it is his way or the highway.

That is actually what is so attractive about him. There is no room for doubt. He has complete conviction, the cheques and the success record to back up his philosophy. That is strong leadership that brings you back to the centre line.

During the leadership session he threw out a few acidic comments about Attraction Marketing and aimed them square at me. I shifted uncomfortably but looked him straight in the eyes. We laughed about it later as I know he wants only the best for me.

I am well aware that I manifested all of this because I dreamed of working with Randy Gage and his systems years before he even got back into a Network Marketing company.

Still..anyone would think I created Attraction Marketing. I mean come on Randy.. I am not Michelle Dillard!

Randy thinks that Attraction Marketing is ‘bullshit’ and that lots of the online gurus are just mining the minors. (When you think that apparently there was more money made in the Gold Rush from the selling of shovels and levi jeans, than from the gold itself this is obviously a good business to be in!

Anyway it got me to thinking again as I so often do about this online and offline MLM puzzle or conundrum.

I have never said that online MLM is the only way to go because right from the get go I have been very aware of the advantages of building MLM with a traditional (but smart step-by-step) business plan.

Not ever doing fliers again though guys!

I’ve never begged my prospects to join or cried when they said no. (At least not in a long, long time) In previous posts I have written about much of the online nonsense that is going on as newbie network marketers try to figure out what to do, and spam our profiles.

Randy Gage and Eric Worre teach professional network marketing at its very best. Duplication and creating massive organizations that are built to last is their speciality.

Hence they have no time for the latest internet gimmicks and create an army of distributors who know exactly what to do.

Attraction Marketing and Internet Network Marketing on the other hand can get very complicated. By its very nature your people are all doing different things. This makes duplication very, very challenging. (If you didn’t read my story and why I created my own Attraction Marketing system yet, you can download my free Attraction Marketing e-book here)

I do love working online and bring in some great people this way. But you have to have a real business plan for them to get started fast with your company or team.

They then add in online marketing to the mix if they want to.

Going online straight away is awesome if you are experienced and already have a network circle to contact online. For some, especially younger people it is easy to get their heads around driving traffic to their web page. For others who barely know how to get their own domain name, it can be a very slow process.

Personally I advocate doing what you love and what makes sense for your personal circumstances. I for instance live in a very remote location and because of the internet have been able to enrol people from all over the world. Pretty exciting hey?

That being said I have some advanced internet skills and have created an excellent online marketing funnel that does a lot of the work for me.

If I lived in London I probably would do more local networking, so you see how it’s best to create your plan around your skill-set and your life as it is now. (That being said I have done so much local networking in my MLM career and I know the power of it)

I could go on. There’s so much here to elaborate on in another post but enough is enough. You guys are busy and short is better than long these days.

In closing I’m finding myself wondering how many of the Attraction Marketing gurus are really building an MLM downline?

I’ve always done the business with a mix of on and offline because the tools I have access to with my team are way too good to ignore for warm market.

There are many though who claim that they can do it all online. Network Marketing is about people and relationships so whilst I agree that A LOT can be done online with technology, I also know that meetings make money, cement relationships and build belief.

I see the transformation that happens to our team members when they attend events, especially major ones.

I do however LOVE online lead generation and for me it has always been about being able to teach people what to do to attract more prospects once they have been through their warm list.

In my experience most people are open to working their warm list if you give them realistic expectations and quality business tools to do it with.

Where it all falls down (I find) is when you have nothing else to teach them after that. It can be very challenging to meet enough NEW people to do another ‘major blast’ or create enough continued momentum and first line recruiting.

I’d love to hear your thoughts on this. It seems to me that the roles have been reversed.

The die-hard online network marketers (the Renegades and the Magnetics) who refuse to do any offline marketing have long accused MLM uplines such as Randy Gage and Dani Johnson, of doing one thing but teaching another.

Funded proposals and affiliate marketing are amazing and I have generated a lot of income with them but they do distract people from building their MLM cheque unless they have a systemized approach to it and really understand it.

In a strange irony it seems to me as though the shoe is now on the other foot. The MLM leaders who have built huge downlines with person to person and warm market lists are now calling out the online gurus as doing one thing and teaching another!

Are Attraction Marketers for the most part just selling online affiliate courses and losing sight of the MLM dream?

When you figure that the big players in Attraction Marketing such as Mike Dillard and Mike Klingler are no longer building the MLM model…

Ann Sieg is in MLM but has a huge business with affiliate marketing…

Jonathan Budd is a big player but again I don’t know how much of his earnings published on MLM authority sites are actually from his MLM.

Perhaps Randy Gage has a good point.

What do you think? Leave your comments on the blog. I know this is a heated subject for many so please show respect!

p.s Every name I have mentioned in this blog has been of tremendous value to me in building my business and I in no way which to discredit any of them. They all bring incredible leadership and training to Network Marketing with their own unique style.

There’s no Attraction Marketing ezine this week! I figure you’re probably too distracted to read it and I’ve definitely been too distracted (by my kids and the snow!) to write it!

Instead I’m posting you a little message of encouragement and hope for 2010.

I’m sending you my ‘Attraction Secret!’

I’d like to thank you for being a loyal subscriber and/or blog reader with me and I hope that in some way large or small I have contributed to your Attraction Marketing studies and progress this year.

It’s exactly 1 year since I decided to embrace Attraction Marketing and started to build the business in the way I enjoy. (no matter what ‘they’ say!)

ALOT can happen in a year! Goodness me I’m relieved at how much progress I have made and how everything is becoming a lot easier for me now.

If you’re wondering what the ’secret’ is and how you can go faster in 2010 to get your head round all of this stuff I will tell you something that I hope will give you encouragement.

My secret for attracting lots of high quality prospects to me every day on auto-pilot is simply this...

I study (ALOT), I practice (even when I don’t feel like it) and I teach what I learn. (That way I learn it better and it becomes of real value in the marketplace) That is how we turn knowledge into money.

Sounds simple hey? So why are more people who desire more money not doing it?

I think one of the reasons is that they are often waiting for permission. Waiting for their upline, their wife or husband, their bank manager, even their downline.. whoever it is to say ‘ok Joe you can do that. It will work.’

It is just a form of procrastination and fear and there are NO guarantees something will work anyway, but I can tell you this.

When you move and start to believe in yourself, and you are excited about your life and your work, things start to happen for you. (And if they don’t, find a different way to approach your business)

So if you feel like this is all too much for you..

Or you think you can’t manage to figure out the techie stuff…

Or you are just frustrated cause you don’t think you’re a good writer…

Or a good promoter…

Or a good whatever!

Take heart. In 2010 we can all get better. I promise you that if you apply some of the good stuff I send your way (90% of it is what I learn from masters who have crushed it with Attraction Marketing + MLM)

You too will get better…but you must discipline yourself to study, practice and teach, as the wonderful, late Jim Rohn taught us… because this is a people business and you can’t do it on your own.

As much as I love people, I have often wished I could just get on with it on my own. Do you have that feeling sometimes when your downline don’t perform?

I think that is something alot of Networkers think along the way because although you may think your biggest challenge is learning to generate leads with your blog, you will find when your blog is up and running that actually your biggest challenge is what it has ALWAYS been.

You must learn to assemble people. You must learn to have them want to follow you.

The great news is that it has never been easier with all the free social media tools we have available these days.

BUT you must study, practice and teach so you can become more valuable and people are compelled to follow you. I have found the best way to do this is to put more of YOU in your marketing.

So my family and I would like to wish you a fantastic holiday and a prosperous 2010.

Yours in Creating Your Own Economy!

Rachel and family

p.s This time of year is a fabulous time to review your activity and results from 2009, and the major part is to make your new plan for 2010 so you are not dilly dallying around in January but are able to hit the ground running.

p.s.s Make 2010 your year that you don’t wait for permission. We no longer have to ‘ladder climb.’ We can leap these days!

p.s.s.s! If you like this little sample of my writing subscribe at the top of this blog to my weekly ‘Attraction Marketing for MLM Rockstars,’ ezine.

As we wrap up 2009 and Network Marketers all over the world review the year and contemplate and plan for the next one we find ourselves arriving back at the basics.

Whether you’re working primarily online or offline, here are a few ideas for you on how to get started with or to generate more MLM leads for 2010 using Twitter which has become a social phenomenon.

I’m not saying I invented them! I am saying they work and the bottom line for building your MLM is getting more people to take a look at it.

Whether your funnel is leading with affiliate marketing and linking into your MLM funnel on the back end or whether you are marketing your MLM directly online whichever way we look at it you need a constant supply of new quality leads.

So here are some tips for marketing with Twitter that you can implement now.

Don’t wait until 2010. That’s what regular, underachievers do – they procrastinate and get started when everyone else does.

Keep ahead of the curve and make sure you are sowing seeds and catching fish with your marketing net ready so that new prospects are flowing your way throughout December and your ready for all the New Year’s resolution people hitting the internet in search of a better way in January.

Become a Twitter Rockstar

1) Set up your profile with an interesting short bio. Inject some personality into it so that you don’t look just the same as the other 10,001 marketers who say ‘I show you how to market online blah.’ You have full permission to be creative. Social Media is about showing who you are and being transparent.

Tip: Make a big effort to show the BEST of who you are! People follow inspiring people who make them feel better in some way.

Example: I’m a fun loving home based non-guru mom who is building a mega global business in the new economy around my 3 ninja kids.

Doesn’t that sound more inviting than ‘I can show you how to generate 100 leads a day? p.s MLM stinks unless you do it my way!’

Don’t procrastinate here because you don’t have fancy graphics etc. I still don’t have fancy graphics on Twitter and have built my following over 2 accounts to 10,000 people by attracting people to follow me rather than manually adding them or using automated software.

Don’t use your twitter URL as your website! Talk about shooting yourself in the foot and hanging up the closed sign on the door! You want to have a website that invites them in so if they do happen to click on your profile to find out more about you there is a VERY good reason for them to hang out with you and fill in their details to enter your world in exchange for something of value. This could be a free report/ e-book or access to videos etc.

2) Lights/Action – Get Tweeting. What the majority of newbie online marketers do is
a) spam you (yuk – I instantly un-follow them)
b) talk about their daily activity (which can be yawningly monotonous unless they are already a rockstar)

Whilst I would rather hear about your daily activity (if it’s interesting!) than be spammed, chit chatting on twitter is not going to get you more leads unless you are already an influential person or expert with a large following.

I’m guessing if you’re reading this you want to build a business and if twitter is one of your chosen mediums then you want to make it as productive as possible.

3) Tweet at least 10-20 times per day, everyday, so people get to know you and what to expect from you.

Tweet good stuff that is RELEVANT to your target market (I have found that tweeting out random social media stuff or news is not as likely to attract people to look at what you have to offer)

A good example is to tweet out some uplifting POSITIVE business or entrepreneurial quotes. I hear some folk moaning about that but when I tweet quotes I get more re-tweets (my tweets going viral) than anything else I tweet.

Find quotes by googling quote sites. We have all the information at our fingertips so there is no excuse for being dull and boring on social media.

4) Tweet out links to your content. If you’re serious about building a business online then you need to be creating quality content. Here are a couple of options to choose from:

a) Make some simple short videos using a FLIP camera and upload them to YouTube. Give some kind of value in the video that is relevant to your business but doesn’t directly pitch them in. Online pitches with no educational value are like wearing winkle-pickers in 2009. Just so unfashionable!

Tip: Have a call to action at the end of the video to your free offer which attracts the potential follower or prospect into your world. (Your marketing MLM funnel)

b) Write an article. If you can write as well as a 12 year old you can do this. You need a beginning, middle and end. Have a point to your short article (500 words is fine) and spell check it. You can put this on your blog or submit it to a fabulous article site like ezinearticles.com.

Tip: Add in your business bio and a link to get more info about your free offer that again leads your follower into becoming a prospect or visitor in your world or MLM funnel.

Tweet out links to your educational content a couple of times a day. As you develop more content you will have more to choose from and you can post it throughout your social media sites. You are romancing your followers into finding out more about you and what you stand for.

5) Use socialoomph.com You can get a free account where you can set up an automated welcome message to your followers. You can give them an awesome free giveaway on it or just connect with them. (Opinion is divided here – I find both work well for me)

If you are time challenged and/or like to be organized you can automate some tweets such as quotes to run throughout the day whilst you are doing other stuff.

Tip: Don’t overdo it on the automated tweets. Keep it fresh and add in new tweets each day or people will quickly tire of the same old stuff. Be sure to add in some tweets throughout the day that are in real time. You can do this from your mobile phone even if you’re out working all day.

6) As long as you are engaging and giving value you can add in a couple of links to your capture page. For best results this will have some kind of free offer on it. Tweet out a compelling question or statement that will create curiosity and attract your followers to click on the link and enter your marketing funnel. Voila.

Tip: ‘We are in pre-launch with the greatest jungle juice on the planet,’ just won’t cut it anymore!

To learn more about setting up your own MLM Online Funnel so you have something to attract your prospects into your world with, without being a super guru, visit:

MLM Online Funnel