It’s been a confusing few weeks in the world of Attraction Marketing for MLM. Would you agree? I’m not just talking about the usual overwhelm and endless offers you receive to your inbox, but rather about the game changing strategic moves from Attraction Marketing leaders like Ann Sieg, Mike Klingler and Mike Dillard.

I mean what’s really going on?

You get all fired up for building your MLM business online and then just as you’re getting the hang of it, Mike Dillard emails you that actually he’s now developing an offline system! There was a great interview he did this week that talks about this in more detail with Jerry Chen. You can watch it here if it’s still up. Mike Dillard and Jerry Chen Interview

It’s a long one but worth listening to if you are real student of this stuff. I extracted a few of the key points and will share them with you in case you don’t want to invest 77 minutes of your life watching this now:

Mike Dillard has recognized the need for an offline system. This has been triggered by the huge downturn in the economy and his realization that his parents can’t do what he does online. (Or may not want to bury themselves in Pay per Click campaigns etc.)

I can almost hear Randy Gage chuckling and saying ‘I told you so.’ The key to duplication is to have a large group of people taking a few SIMPLE actions over a long period of time. Okay Randy we hear you.

Mike Dillard said he is developing an offline system for his primary company so that the huge crowd of baby boomers heading our way can plug into building the business with their real life networking and warm market skills. (I hear ‘Ouch!’) I bet there were a lot of moans and groans from the diehard online crowd who almost spit at us guys who dare to talk to our friends and family about the best opportunity of our lives!

From my point of view I think Mike Dillard deserves credit for being honest about that. He could after all have just kept quiet about it and not risked messing with the enormous success of his Magnetic Sponsoring system.

What he actually observes in the interview is that offline is still not for him but he understands that it is needed for the baby boomers who are now much more receptive to MLM after many of them have experienced losing their ‘nest egg’ and pension plans.

This of course brings us full circle back to what I’ve been blogging about since I started two years ago. Even though I have a mad passion (some might say ‘obsession’) for creating systems and using social media for online marketing, I have never lost sight of the fact that it is not going to be for everyone.

The systems that are 100% online (until this point) are generally not Network Marketing programs. They are affiliate programs or direct sales programs which often have just a couple of levels in their compensation plan. Many people are working these types of sales businesses now and they are usually the first to knock MLM. This is because their hottest market is frustrated network marketers who are tempted by the promises of instant riches.

I’ve got nothing against sales businesses but they are not MLM and therefore operate much more smoothly with internet marketing sales techniques. On the downside they don’t offer the kind of hands off long term passive income that MLM does. Don’t get confused by this!

So what is the future of MLM? Is it online or offline?
Well you know what? I think it is online AND offline. It is old school AND new school. It is integrating good marketing and being an attractive person and marketer BOTH online and offline.

Whether you focus online (as I do) or offline as many do – it is a personal preference. Go with the flow of what you want to do and what fits best with your life.

Better still do BOTH! I’m very happy doing online but I have offline marketing skills ingrained in me from years of meeting people and doing MLM meetings offline prior to this.

I won’t lose these skills and if I meet a great prospect for my business out in the real world I know what to do, so it isn’t an issue for me. (Go here to read in my recent Attraction Marketing series how to drive offline prospects online if you need help with this integration)

What about you? Are you doing both or are you closing your mind to your upline business partners and refusing to do anything other than online?

This is okay if you have experience. If you don’t then I highly recommend that you plug into your team system (if there is one!) and get the skills you need for talking to people.

What many online marketing pro’s forget to mention is that they would not have the coaching and people skills that they have to be successful online if they hadn’t been through the trenches OFFLINE. (I know it’s a pain but I tell you the truth!)

Even if you generate 100 leads a day – unless you are in an online sales deal, you will need to speak to your business partners (whether you phone them or they phone you.)

You will need to COMMUNICATE with them and build trust with them.

Can a lot of this be done with blogging and email auto-responders?

YES of course it can. BUT you still need to be ready to connect with a real live person and say, ‘John – are you ready to get started?’

So with Ann Sieg sending out emails about offline Cash flow Seminars, (which has incidentally already been implemented by Randy Gage and Eric Worre for our MLM team system some time ago)..see press release: Randy Gage Cashflow System,
Mike Klingler promoting high level coaching courses which are not MLM specific, and Mike Dillard building a system for his parents to work offline with a sales business model… where does that leave YOU?

It leaves you in a place where you may be even more confused than when you started a few months ago.

So here are my top soul searching questions and answers for you to cut through the confusion and get yourself back to the centre line. (Building your MLM)

1) Q. Ask yourself – Am I a good socializer and busy outgoing person?

A. Yes = Go for massive offline campaign to get you started and build your business in your local area for starters.
B. No = Brand yourself online and get your MLM online funnel up TODAY. Otherwise you will just be faffing about chatting online.

2) Q. Do I enjoy spending a lot of time out of the home and am I turned on by being a local leader who supports and/or presents at my local meeting?

A. Yes = Go for it BIG. (Make sure to use tools, rather than just your mouth, and SYSTEMIZE your process)

B. No = Support your local meetings and do the basics for your warm market in your local area. Also work online and develop your marketing skills.

3) Are you a busy parent who is mostly based at home and likes it that way?

A. Yes = Online can be amazing for you. Invest in some good online training and coaching so that you can create a systematic marketing funnel for building and generating leads online. Also focus on interacting with people you meet as a busy parent. These can be the BEST prospects for you because you will have shared interests and a common desire to make a better life for your children.

B. No = Well you are probably not going to be at home on your computer but out working so you may be suited to doing more of an offline marketing campaign.

4) Do you like writing and/or creating videos?

A. Yes = Start a blog. (But do other offline/online stuff as well because 3 blog posts is NOT going to brand you and build your downline!)

B. No = Learn the basics online such as Facebook & Twitter. Start to build your online brand and have your MLM funnel set up online for hot prospects to request info about your MLM.

5) Do you enjoy spending hours working at your computer? ( I say working because Farmville is NOT working!)

A. Yes = Go for massive online action but remember that when you launch your business you must launch with your warm market also if you desire fast results.

B. No = Exit your home and do mostly offline but remember that branding yourself online is the future so make sure to do the basics with that aswell so that when your prospects are googling and researching they can find YOU online too.

Online takes more TIME to build than warm market because you have a lot of skills to learn and you have to develop lots of new relationships.

There are great residual long term benefits to building your own list though so it’s a great idea to do both if you have the patience and determination.

Okay my online-stopwatch.com has rung so I’m out of time today guys!

I hope this has helped you to get a bit clearer on the online/offline MLM issue.

If you’d like to get more details about working with me using both my Attraction Marketing online system, AND our offline Randy Gage Team Cashflow system for my MLM business go here: Cashflow System

Creating Your Own Economy

Welcome back to the series. I hope you’ve enjoyed reading as much as I’ve enjoyed writing!

In the last 3 parts we exposed New School and Old School MLM for what it is. We looked at ways to integrate social media with offline marketing and drive prospects to your website. Finally we looked at what it takes to become an Attraction Marketing Rockstar. Scroll back on the blog if you missed any of these articles and would like to catch up.

I always focus a lot on the MLM aspect of Attraction Marketing and building the business because I am aware that people get so side-tracked online with learning the skills for social media and creating content that they sometimes forget what they set out to learn them for!

Today however I’m going to take a more holistic approach and look at what it really takes to work at home and how you can create your own economy in this new economy.

One of the reasons MLM is so great (and it still is no matter what some of the guys trying to get you into other deals might say!) is that anyone can CHOOSE to start their own business for a small investment. In the business world $250-$1000 is a miniscule investment so remember that.

As a result MLM is becoming even more popular than it has been in the past. People that have never considered it before are diving into it in droves because they have finally realized that their job or the government is not going to provide them with the security they crave.

So what does one have to do to create their own economy today?
I have been working from home on a self employed basis for 7 years and now I feel like my day has finally come!

Never in all of those years has it been easier to work from home, with all of the amazing communication tools at our fingertips, so that is the great news for you if you choose to create your own economy now.

Here’s 5 things you can start to do (or continue to do) to get yourself positioned to take advantage of this massive boom towards working at home and creating your own economy.

1) Brand yourself with social media. Start with Twitter and Facebook. Take a course – yes invest in your ‘personal technology.’ To be your own boss you need to provide your own training and buy your own pencils now.

2) Evaluate your skills honestly. Write down all the activities you need to perform to build a successful home based business such as:

Generating leads/prospects
Telephone communication
Person to person communication
Technical Skills
Copywriting skills
Recruiting/Sales skills
Team Building and Leadership skills

Many of the skills you need to work as an entrepreneur are the same in or out of MLM.

Give yourself a score on a 1-10 of what your skill level is in the key areas you need to perform in. Identify your areas of strength and focus on getting even better at those.

Being mediocre in everything doesn’t get us very far. You can outsource the things you are not so good at and improve the things that you want to spend the most amount of time doing.

There are certain skills in MLM that are essential so work hard on yourself to develop those and partner with your mentors to tap into their expertise so they can help you.

In MLM for instance it is essential to develop communication and recruitment skills. The fastest way to do this is to find someone upline from you who is having success and work with them. Introduce your prospects to them and start to model their speech and behaviour.

It doesn’t take that long to see massive improvements in your performance as long as you are taking enough action (online or offline) to get prospects into your funnel.

3) Partner with a successful team of mentors so you are learning and improving your skills every day.

4) Creating your own economy starts with creating your own mindset. The best investments I have made and still make are in personal development programs, books, audio and live events. If you don’t believe you can do it then who is going to believe in you?

Oh and a big tip is don’t just buy them. Read and listen to them EACH DAY! I listen to audio training whilst I drive or do mundane kitchen duties. I actually look forward to doing stuff in the kitchen so I can listen to my latest Tony Robbins, Randy Gage or Joe Schroeder audio.

5) Start to think of yourself as the company. ‘You Inc.’ is so timely now. There are so many opportunities and ways to develop income at home with the internet that really jobs are no longer a necessity. If you like having a job or you depend on the income then look at ways you could start to be an independent or self-employed rep in your line of work.

That will give you more time freedom and put you into the right mindset for being an entrepreneur which ultimately is what you need to become to create your own economy.

Finally my biggest tip for you is to cancel your bad news channel or just don’t watch it! It is a constant stream of information about why you are not in control and cannot create your own economy. As Jim Rohn would say, ‘don’t sign up for that class.’

If you’ve found this article of value to you then please bookmark it on any of the buttons below or you can easily Tweet it out on the big green button. (This is a great way of giving your followers interesting and free content to read)

You can also leave a relevant comment and don’t forget to link it to your blog or website. You never know that might just generate a lead for you but in any case it is a back link to your website which gives you one positive vote from google!

Part 3 – How Do You Become an Attraction Marketing MLM Rockstar?

With thousands of people coming online each day desperately looking for solutions in this new economy and stumbling across Network Marketing, it is ESSENTIAL that you learn how to stand out from the MLM crowd and become a more attractive YOU!

How can I achieve this I hear you cry? It’s an online MLM goldmine with an online gold rush and stampede to go with it!

What can you do for people to sit up and take notice?
How can you attract people to you so they are compelled to type your name into Google and find out more about you?

How can you become another Randy Gage, Eric Worre, Mike Dillard or Mike Klingler?

Ladies there is plenty room for us here!

How can you attract people to click on your links and check out your articles, websites and blogs?

How can you give so much value that they are compelled to enter their details into your website so they can learn more from YOU?

Ok so you got started last month and you’re not too sure what I’m talking about! That’s okay too. Wherever you are just get started. Get started today and it won’t be a moment too soon.

Here is something you can do today to become a more attractive network marketer so you can start to develop the skills and the attraction factor of an MLM Rockstar:

Get Inspired!

Never in human history has it been easier to connect with the MLM legends and Attraction Marketing Rockstars. Do you realize how easy it is NOW to tweet one of these guys or gals, or leave a comment on their blog and start connecting and learning from them for free?

Here are some of the Attraction Marketing Rockstars that I follow and let inside my head on a daily basis. To become more attractive we need to replace those voices of lack and poverty and start to re-program our minds.

Here are some suggestions of blogs and/or resources for you to plug into:

Randy Gage – THE prosperity blog

Eric Worre – MLM Video Show

Mike Dillard – Magnetic Sponsoring

Mike Klingler – Attraction Marketing Merge

Ali Brown -Marketing Genius and amazing inspiration for women

Even if you never buy a product from these guys you can learn so much about being an attractive marketer just by reading their emails and blogs.

Take your pick but start following at least one of these Attraction Marketing legends today and focus on becoming a more attractive YOU!

So much of what we talk about with online MLM is technical or tactical.

Yes we need all that but we also need inspiration and energy to think bigger than we ever have. To become an attractive online marketer we need to be able to inspire other people to greater things especially in these difficult economic times.

What would they follow us for otherwise? Whatever level you’re at just get started today to ramp it up because if there was ever a time to turn it on and really start to brand yourself online then this is it!

The best way to inspire others is to really get inspired yourself. The world is changing and we have a brand new opportunity in this new economy.

Millions of people all over the world are wondering where the security is for them and how come the ‘old machine’ is broken.

Last night I listened into a call with Joe Schroeder and he said that the majority of people are now ‘beautifully equipped to participate in a world that no longer exists!’

Talk about inspired… As Jim Rohn would say, ‘you could stay up all night and not think of that!.’

Ok enough for today. You get the picture? You see how these inspirational mentors have influenced me so that their language stays in my head. To stay challenged and inspired pick some mentors today and work on developing your unique ‘attraction factor.’

Part 2 – Attracting offline prospects to your website without using outdated methods like flyers and cold calling.

At the end of the day we have people we already know to invite to review our MLM business and/or people we don’t know (yet!)

Hopefully you are excited enough about your opportunity to feel positive about sharing it with your key contacts when you first join, and you have some good 3rd party tools and training to plug into to do this.

(3rd party tools just means a DVD, a website, an audio etc. that you can use as a first exposure to see if you have a real prospect and to avoid you having to be the message)

So let’s say you’re just getting started with building your online presence with social media but you’re also out and about, ‘living your life on purpose,’ networking.

How can you get these nice people you’re meeting at local networking events or in your day to day life to take a look at your business, without feeling pushy and salesy?

If we really believe in our MLM business then in this new economy we bear a certain responsibility to give people an opportunity to take a look at our MLM business right?

The majority of people out there in the big world are completely oblivious about ‘old school and new school MLM debate!’ They just don’t care!

What they may care about is finding a business model to plug into that they can use to change their life in this difficult time so I feel it’s important to move through this transitional period in MLM so you feel you have a complete system that works both on and offline.

Let’s look at three scenarios that we may have here:

1) Business networking events such as networking breakfasts etc.

Here people expect to exchange business cards. They come to ‘do business’ and meet new contacts. This is an ideal setting for you to meet professional people in your local area who are business minded.

Over the years I’ve attended so many of these events I’ve pretty much experienced every kind of scenario so nothing would surprise me but the usual format is either you officially pass your business cards around in a little box during the meeting, or you informally network with people and exchange cards with whom you want.

Both are great, the latter tends to be more environmentally friendly and time efficient because you’re not politely accepting cards that you have no interest in!

2) Day to day informal events

You meet an interesting person at a local event for example with your child, or pursuing a hobby of yours, and you are unsure what to do or how to build a relationship with that person although you think you’d very much enjoy working with them and they could be suitable for your business.

3) The ‘one shot’ prospect that would be ‘perfect’ for your business!

The ‘one shot’ prospect is the one you meet at the airport or the underground and will probably never see again. Ok with those guys rather than taking a deep breath and pitching them with all your buzz words, on your business (which I admit I would have done without the blink of an eye in the not too distant past) now you can simply chat about social media and see where they ‘hang out.’

How can you develop these relationships?

It’s probably best if you don’t even mention your business. (If you’re coming back from an International convention waving flags and high on life and jungle juice then you may need to physically hold yourself back!)

With all 3 of these scenarios you can now be less urgent in ‘pitching’ them because social media has opened up communication and the world for us in a dramatic way.

When you meet a great person at a local networking event or you get stuck waiting in the dentist’s surgery for ages and get chatting with a really cool person you can just talk about fun things.

There is no huge urgency which usually turns people right off. To meet someone for the first time and to start chewing their ear off about your business, and yes I know it is probably THE best one, and NEVER been done before.. But let’s face it, it’s a huge turnoff.

Ask questions and just relax into building relationships. Exchange cards if they have one and say you’ll look them up on, wherever it is they said they hang out.

Are they members of ‘Linked In?’ That’s a very formal and professional networking site where you’ll find thousands of interesting candidates.

Or they may be a lover of Facebook, or perhaps they are already into Twitter.

So doesn’t that make it easier and take the pressure off? Discuss the phenomenon of social media, discuss anything and everything that is fun and just connect up with them afterwards online.

No more heavy phone for first ‘follow up’ after the networking events. Phew.. I’m pleased about that.

So back to the main point of this article today; this is how you attract your prospects offline to your online sites. You start by inviting them to be a friend on the social media fun spots or fishing pools such as Facebook, and as a natural progression of your new friendship you’ll be able to expand on what you do as you connect up further.

They will see you are in business and if you position yourself well with an attraction marketing website and a little bio about you, and what information they can get free at your website they may very likely click on it without an invitation. That is so smooth when that happens.

If you need to formally invite them to take a look then once you’ve had a little look at there ’stuff’ online you are a lot more informed about what their interests and passions are. You know who you’re dealing with and can easily connect up with them and send them your link to check out to see if there is any interest there.

Attraction Marketing is not about being online, although that’s where it’s easiest for the majority to practice it. It’s about being a friend and having an attractive offer that encourages people to network with you and want to find out more about what you do.

Okay I’m wrapping this up now. I do hope that’s given you some enthusiasm to get social networking both on and offline and start leveraging your time with your website.

No flyers as I promised! Such a blessing for Network Marketing in the UK because it rains so often we are just not suited for flyering.

p.s this is a GREAT way for contacting your ‘chicken list!’ You know the guys that you feel you need to notify that you’re in business because in some way they could be an asset to your team, but perhaps you are intimidated by their success or position. These are usually the best prospects in your network circle so don’t ignore them through fear – just touch base with them using social media if you can’t bring yourself to call them.

p.s.s All of this works 100 x more efficiently when you have an attraction marketing website, branding you and your business and that offers a value based giveaway for people to opt in to receive information from you. If you have no customized funnel in place to build your MLM online and want to attract prospects to you, now is the time to get one! To set up your MLM online funnel the easy way you can go here:MLM online funnel

Part 1 – New School & Old School MLM Exposed…

It seems pretty clear that everything has changed in MLM with the new economy.

Online MLM or Attraction Marketing has swept through the industry over the last couple of years. Today we’ll take a look at how things have changed due to the recession or ‘new economy.’

There is a continuous (and fairly irritating) debate about what we should do in MLM to build our business these days. It’s known as the ‘old school, new school’ debate.

Many Network Marketing professionals say we should stick to tried and tested methods such as making a list of candidates and calling them about our new business.

Some of the new school online Network Marketers wrinkle their noses up in disdain and almost spit at you if you as much as dare suggest that strategy.

So what’s the best way to build your MLM business in this new economy?

I think we have come a long way and it is now possible to generate free leads every day for your business with purely online methods – If you have an effective MLM ATTRACTION MARKETING FUNNEL in place!

If not then all you are doing online when you zoom around Facebook bumping into people, is the same as you do offline! That’s ok if it works for you.

I prefer to know that I have a system in place that my team can plug into and use to generate leads online, and that prospects can check out our MLM even if we’re not glued to our computers all day long networking.

Make sense?

If you happen to be out in the real world having a coffee with someone you know and like why would you not mention that you have a great home business?

The only reason I can think of is if you don’t think it’s all that great! (If that’s the case then find a new one that you can be proud of)

People are desperate for a financial solution so in this new economy it is not the time to be an undercover MLM agent!

A common desire of people joining Network Marketing is to help others succeed. Keep that in mind and remember that your MLM opportunity could indeed change someone’s life.

Anyhow the point being online and offline work equally well if you want them to, but its all about the way you operate. Are you a Network Marketing professional both on and offline?
I am as bored as you probably are of hearing all the hype about how to generate 1 zillion leads a day ‘effortlessly’ blah blah blah.

On the other hand I’m also bored of hearing that we can’t duplicate online with social media and online methods. You just watch me, I think!

It is madness. Social Media is here to stay and it is our online neighbourhood, so we had better learn to play nicely and instead of lobbing vampires at each other why not build our financial security instead?

In this new economy I feel it is our obligation to notify people we care about of what we are doing. You don’t have to ‘pitch’ them and they don’t have to join for goodness sake! Just let them know in a professional way.

I’ve never bought into all that hype about ‘losing friends and family,’ etc. If you don’t have good training on invitation and prospecting skills then get some!

If you don’t have good friends then ummmm… look for some who will support you in your quest for an abundant life.

There is so much great MLM training available. Visit Randy Gage or Eric Worre and learn how to invite people to review your MLM without begging or crying.

These MLM professionals are giving mega generic MLM training freely and more importantly both of them are huge producers in an MLM business right now!

There really is no need for all that drama.. honestly.

3rd party tools (CDs, DVDs, Websites, 3 Way Calls, Live Business Presentations) can all deliver the message for you.

You don’t have to be the message – just the messenger.

I highly recommend setting up your own online MLM funnel but please don’t buy into all this hype about not talking to anyone you know.

As with everything there is a correct way to do things so make sure you’re getting the training you need to be an attractive marketer both on and offline in this new economy.

If you need a solution for your MLM online funnel go here to set yours up easily, without having to study internet marketing until your hair turns grey: Attraction Marketing MLM System

So are you old school, new school or just ‘in school?’ Leave a comment on the blog to let us know what you think!

The next part of this Attraction Marketing training series will be about how to drive your offline prospects online to your Attraction Marketing website (I don’t mean by doing flyers either so don’t worry about that!)

Have a great day and if you like this blog please share the love on the buttons below.

p.s Next part coming soon!

I hope you’re having a fabulous day so far.

I just wanted to let you know that my new affiliate program, 7 Pieces of the Attraction Marketing Puzzle System has now officially launched.

Many people have read my e-book and are also already using the 7 Pieces System which is an easy all in one list-builder and affiliate marketing solution so that you can make affiliate commissions, build your list and market your MLM all in one.

You don’t need to be a technical whiz to set it up so people love the fact that they can get started immediately implementing the new attraction marketing online principles as they learn.

The great news is that you DON’T have to be a system user to join the affiliate program. You can make 50% commissions on it even if you don’t use the system yourself, and the affiliate program is free to join.

As the system sells for $97 that will give you a tidy sum of $48.50 less processing fees just for sending them to the ready made website that you get with the affiliate program. (If you’re a system user yourself you will also be able to give away your branded free e-book with this site)

Of course you’ll get better results by using it yourself as you’ll have a personal experience of how powerful it is and be able to offer it to your affiliates and downline.

However as I appreciate that affiliate marketers are always looking for good stuff to share with their list, you can take advantage of this generous affiliate program and pay out if you so wish without being a 7 Pieces System Member. (I do recommend you read the free Attraction Marketing e-book if you haven’t done already so you’ll understand the process and be able to earn maximum commissions)

Here are the details of the affiliate program and exactly how to set up your free affiliate account:

Set Up Free at PayDotCom

Once you are logged in to paydotcom.com go to the promotion tools area and you will find everything you need to get the word out easily including a link to your ready made affiliate page, eye-catching banners and promotional emails to send out to your contacts.

If you have any questions please get in touch with me and I’ll be happy to help.

Here’s the link again so if you want to earn more money and provide more value in this online niche go set it up now because this is only going to be available free to non system users for a trial period as a thank you to my loyal subscribers.

Set Up Free at PayDotCom

Yours in success

Rachel Henke

Tel: 07766 643984 UK
954 769 0049 USA
Skype: Rachelhenke

p.s There is a huge flood of people heading towards the internet who want to do online MLM and affiliate marketing so you really can assist them and give value by guiding them with the help of the 7Pieces e-book and system. These guys are seriously confused and need your help!

Today we’ll continue on the theme of attracting corporate professionals and this huge flood of people coming online looking for a cash flow solution in this new economy.

If you haven’t caught the last couple of blogs about the ‘recession mindset’ for prosperity in MLM, and last week’s tips for attracting professionals to you online then you may want to flick back and read up so you can get the most out of today’s post.

So on to systems and tools that you can use for this very purpose. As the approach to positioning your MLM in this new economy probably needs tweaking to be more effective, so do the tools and materials that you use for introducing them to your business.

The key to online network marketing is to know your MLM niche. Now I’m not going to recommend you go and study niches for months on end and start writing letters to your ideal prospects… but you do need to have a serious think about who you want to attract!

If you try to attract everybody with your MLM online funnel you will often end up attracting nobody!

It depends how you want to play it but let’s imagine that you want to attract some of these high quality candidates from the corporate world who are now coming online in droves to figure out how the heck they can get some security into their life, now their job isn’t looking so stable.

Here are some questions you can ask yourself for starters:

What would they be looking for i.e.; what might they type into google or yahoo?

Where might they hang out online?

Which professional groups or forums may they be a member of?

What sort of interests might they have?

What sort of candidate will be a really good fit for your team?

What sort of candidate will resonate with your MLM product or service?

How can you attract their attention using the materials you have for your MLM?

Next Steps:

Do you see how you can start to connect with the people you want to connect with by putting in a bit of thought here?

The easiest niche to attract is one that you have something in common with so if you were in the corporate world many moons ago, or indeed still are, then you can imagine how these people feel.

Take a little time to explore that and when you develop online content such as a Squidoo Lens, Hub Page, Blog Post, Article or Video make sure you are talking to this ideal prospect of yours. If you know someone in real life who matches your criteria then pretend to be talking to them. (No – Actually go talk to them – what am I thinking?!)

Anyway you get the idea I guess.

As far as MLM systems and tools go it depends how you are placed with your MLM team. Some teams have great ‘third party tools’ (tools that deliver your MLM message instead of you!) but many don’t have anything that you would be proud to show to this type of prospect.

If you don’t have quality online videos and tools, you’ll probably need to develop some tools that talk to people in the voice of this economy. Get together with your team leaders and come up with a plan to create a system that will keep your team focussed on your MLM but give them the tools to be effective online with social sites like Facebook and Twitter.

As I mentioned in my 7 Pieces e-book if you don’t provide the tools for your team to get online they will find themselves in someone else’s list looking for solutions.

That’s okay if you know what’s going on and are using the system too, but in most cases you’ll have no idea where your team members are online unless you are leading them!

It doesn’t have to be that difficult. There is great training available online these days where you can learn exactly how to create fabulous and professional content geared towards whatever your want to promote.

Check out my free e-book, Attraction Marketing for MLM for more details of recommended training and resources, and/or if you want to set up your customized attraction marketing system for your MLM immediately without too much ‘geek speak’ then go here: MLM Online System

If you’ve been reading my blog for some time then you’ll know that I’m a fanatic about recommending you have an MLM funnel or MLM System where you can build your own list of prospects BUT stay focussed on your MLM so please bear that in mind when you make your plan as it will save you A LOT of time.

Affiliate marketing is great and you can make some really good money but unless your system leads into your MLM you won’t be getting anywhere fast with your MLM business!

Have a great day and if you found this post of value please share the love on the buttons below. I welcome your comments and remember that when you make a comment you get a lovely free ‘back link’ to your blog or website, which is like a vote for your site with google. All I ask is that you please make relevant comments that contribute to the blog.

Thank you and have a lovely weekend.

We covered the ‘Recession Mindset for Prosperity in MLM’ on the last post.

Today we’ll cover some ways that you can tap into this new market of professionals in the corporate world who are suddenly open to taking a look at other ways of creating an income.

1 Set up some professional looking online content. Prospects from the corporate world are used to ‘professional’ looking websites and materials. Make a new capture page for this niche; (or pay someone to make one for you!) take the extra time to check your spelling and to present your content in an attractive way. What is okay with internet network marketers may look sloppy to those from the outside looking in.

2 Talk/write normally! Avoid inside Network Marketing lingo or jargon. When people don’t understand things they turn off. To be attractive you must be clear and have people able to receive your message.

3 Be business like. Set up an application process of some kind whereby they need to apply for information. The ‘employee’ mindset is one where they are used to having to qualify for jobs and ask for people’s time. This will establish you as an expert and they will respect you from the outset.

4 Lead with value. Give some real information about the industry and the new economy which educates them and intrigues them to learn more. Avoid hype as people can smell it a mile off. Produce a short report as a giveaway on your blog or capture page, explaining more about starting a home based business, or the benefits of Network Marketing etc.

5 You can offer a short consultation to these high quality candidates that come through your marketing funnel and show them the options for getting started with you and setting up their business. You can show them how Network Marketing is a solution for them where they can use their skills to prosper in this new economy.

6 Use the best quality tools your company or team has to offer. Good videos and DVDs are working very well now. Wherever possible use ‘3rd party tools’ to pre-qualify your candidates so you only spend your time speaking to the ‘right’ people. Team training videos/ webcasts with testimonials and system training also work great for prospects who are deciding. (With online marketing you can use these in lieu of a live meeting if you don’t have one near the candidate)

7 After your candidates have reviewed some introductory information and you have had a chat with them about what they are looking to do, introduce them to one of your upline. I just say ‘the next step is for me to introduce you to my business partner so you can see what sort of support network we have and see if we’re a fit.’

I feel it doesn’t matter if you have all the answers. Another voice of a successful business partner validating what you have said and sharing their experience with the new candidate works wonders so if you’re fearful of 3 way calls I would advise you to get over it and get your upline working for you!

Just remember you have something great for the right person. Don’t give your time and chase prospects without qualifying them in some way. They will respect you way more if they feel that this is a professional process they need to go through to join your team, and you are not accepting everyone! This is attraction marketing.

This is the same for all prospects but especially so with employees who expect to jump through some hoops to get something great.

The next blog will be more details about the kind of tools and systems you can use to attract a huge flood of people to you in this new economy using social media.

Enjoy your day and please share your comments. If you like this blog post you can also share it on Twitter or Facebook by clicking on the buttons below. Leveraging other people’s content is a big tip for attracting people to your profiles and giving value through content sharing.

MLM Online needs to be kept simple. If you’ve spent any amount of time trying to transition from building your MLM purely offline to getting yourself established online then you’ll know that it can be quite a challenge.

I just want to give you a few tips today for how to do it without pulling out your hair, grinding your teeth right down into your gums or snapping at any family members that may pass by your ‘work from home’ desk!

It doesn’t have to be so painful when you have a clear blueprint to follow so here’s some tips to start you off with a bang this month:

What to do and what not to do i.e.; what has or hasn’t worked well for me!

1) Don’t follow everybody who’s teaching online MLM all at the same time and try to learn from them all at once! You may end up very confused and not know which way to go because there are conflicting opinions about which systems to use.

2) Don’t try to apply Internet Marketing Strategies to your Internet Network Marketing and expect it to perform the same. It is very different and if you try to teach very complicated online stuff to your MLM team you may find them falling very quickly by the wayside. Another thing to beware of is that the guys teaching Internet Marketing often have no understanding of Network Marketing.

Tip: Find a good training platform that you can plug them into to learn social media and attraction marketing that is focused on using the Internet for Network Marketing.
You can tap into my favourite ones in my e-book ‘7 Pieces of the Attraction Marketing Puzzle’ which you can download for free here at the blog.

3) Do find 1 or 2 online Network Marketers to learn from who are teaching AND practicing online MLM. Invest in your own education and apply what you learn. There is no other way to get good at this stuff!

4) Don’t expect to learn online MLM from traditional MLM gurus!

5) Do set up your own blog. I recommend self hosted Wordpress as it’s easy to manage, free but for hosting and you OWN it. This means you have control over it and no one else can mess with your business!

6) Do create your own ‘online real estate.’ A blog is the cornerstone for this. You can also set up Squidoo pages and write E Zine articles which all point back to your blog. This is also known as your ‘web of content.’

7) Do set up a free report or e-book so you can attract people into your marketing funnel and build your own list. Do this YESTERDAY! It’s not a day too early!

8)Do create your own Attraction Marketing Blueprint or business plan and stick with it consistently. If you chop and change and don’t follow through you’ll get nowhere fast. This is usually a form of procrastination so be alert for it and don’t let yourself off the hook!

9) Do create your own capture pages. Ideally you’ll have your photo and an incredible value packed offer to entice your prospects into your list. This is all about branding you and getting the ‘attraction factor.’ People buy from and join those whom they know and trust.

10) Don’t forget about your MLM! That’s why you are setting up online. Build your funnel so that your MLM is integrated into it and you don’t get distracted with the affiliate programs.

There is so much more… I could go on! It’s enough for today though. I hope that helps to keep you on the straight and narrow! If you’d like to cut to the chase and get your own branded MLM Online System set up with a couple of clicks of the mouse go here for more details:
MLM Online System

p.s Any questions and I’ll be happy to help. You can find my contact details here and/or arrange your free MLM online consultation

It’s an interesting question and one that puzzles and/or irritates many. I could probably write a book about it but the sun is shining and I’m going off on my holidays to Spain in a few days, so today I will share just a few of my thoughts with you on the fascinating topic of MLM leaders.

If you’ve read my e-book 7 Pieces of the Attraction Marketing Puzzle, you’ll know that I’m not ‘new school’ or ‘old school.’ I’m not against any of it, rather I am for a lot of it!

I prefer to focus on the good stuff and leave behind the stuff that doesn’t work for me. I’ve long since quit worrying who approves of what I do or what my upline, sideline or any other line think of it!

I’m having great results building a ‘You Inc’ business and the time is right in my opinion to harness the power of the internet to attract prospects to you.

Some like to do this by using social media to expand their warm market, and then when the time is right they introduce their MLM business.

Others like me focus on giving value through the use of social media and attracting or magnetically pulling prospects into their online marketing funnel.

Others try to automate the entire process which I think works for internet marketing but is a difficult road to take for internet network marketing.

Whatever way we attract prospects to look at our business the bottom line is still that we need to build relationships and get to know people. I just find it a lot more productive to do that by using some automated tools to sort out the real prospects before I invest much time into them.

So back to the question of the day about global MLM leaders and why they so often don’t promote attraction marketing, and are even quite negative about it.

Here are some of my thoughts as to why this is and it may help you to get clear on your position and the road you want to take to expand your business.

There is so much confusion brought about by many traditional leaders being anti online attraction marketing and many ‘new school’ leaders being anti everything else!

Here’s what you may want to consider before you shoot someone down for their position in the old school, new school debate.

1) MLM leaders with thousands of people in their organisations, spanning many time zones, countries and languages cannot lightly change their daily method of operation without affecting all of those people in their downline.

2) Online attraction marketing for MLM is very specialized. Many people will not have the patience or the time to apply themselves to learn how to do it effectively. I believe any one can learn how to do it because we have amazing training available these days, but the reality is that not everyone wants to sit for hours at their computer learning a whole new marketing method.

3) MLM leaders are hesitant of promoting something that they think can cost their downline a lot of time and money if they get it wrong. They often do not understand that there are a ton of ways to generate leads online that cost nothing or if you use a funded proposal such as Magnetic Sponsoring, you can actually get into profit very quickly.

4) Online MLM attraction marketing can be very distracting for those who do not work with a strong team that is focussed on their MLM business. They get online to build their MLM but if they don’t have a system they can end up jumping from one thing to the other, promoting this and that and completely losing their focus on their MLM. Why would a global MLM leader think this is a good idea?

5) Internet and training resources. The online attraction marketing model works fabulously with good training and systems for those in English speaking markets with high speed internet access.

My question to you then is ‘what about the rest?’

If you’re building MLM online and focussed on USA, UK, Canada and Australia then happy days. What if like me and many others you have team members in other countries?

I have downline in Nigeria. The guys in Nigeria have the most amazing entrepreneurial spirit. I still am yet to speak to a prospect who hasn’t read ‘Rich Dad, Poor Dad,’ by Robert Kiyosaki. It’s incredible!

These guys are building business the social, offline way. They love the idea of internet network marketing but the technology over there just does not permit them to attend webinars and access the training sites that one needs to access to understand how to build the business with attraction marketing.

Taking into consideration all of these things I fully understand why leaders in my upline such as Randy Gage and Eric Worre tread carefully with what they promote.

They and many other MLM leaders have an obligation to provide the best training and leadership to build their group in their MLM. This is quite a challenge when you have fast expanding downline in 50 countries!

It reminds me of the famous ‘butterfly effect.’ The slightest flutter of the wings can have huge implications further down the line.

Most global MLM leaders have our best interests at heart and understand that to build a huge group it is best to stick to the core principles and to keep it simple. I don’t buy into all that negative stuff about your upline not telling you this and that! They have nothing to gain by sabotaging you and most of them are doing their best.

Leaders find leaders and many of those leaders will shoot off and create their own systems that suit their style, skill-set and cultural setting.

Randy Gage has a saying about MLM duplication that goes something like this and I paraphrase, ‘a large group of people taking a few simple actions over a sustained period of time.’

Here’s your challenge! If you want to build a global MLM business that throws off passive income for the rest of your lifetime and beyond how are you going to create that type of consistency using the internet?

That’s why I created my own simple marketing system with a step by step process to build a Network Marketing business with attraction marketing, as opposed to just generating a lot of leads online.

I’m incredibly passionate about the opportunity that online attraction marketing presents us with, and if you’re ready to step up and build your business in this exciting way you can read more from me and get access to the resources I use here: Attraction Marketing Free e-book

Just bear in mind if you’re committed to building an MLM business we still need to respect other ways of building the business that work for thousands of people all over the world, and a big tip I’d like to give you is that it is essential to have an effective offline system in place also, if you want to build globally and tap into other markets.

Have a great day and I’ll try and check in from Sunny Spain!

p.s I’ll be officially launching the 7 Pieces Attraction Marketing System for generic use (any MLM) due to popular demand, upon my return. You can check out the details here: 7 Pieces Attraction Marketing System

Many people have already got started with it so if you’re keen to set yours up before I go away on Monday the website is already working. If you have questions you can email me: Rachel at ateamwealth.com or

Skype: Rachelhenke
Tel: 07766 643984 UK
USA 954 769 0049