Ok so you’ve just about got your head around how to generate some leads through your website and now comes the real work… What on earth are you going to say to these guys when you call your MLM leads?

Let’s look at a few different things you could do/say:

a) Call them and introduce yourself and see what the prospect is actually looking for (rather than ranting on about your wonder pills or ‘greatest compensation plan,’ in the history of the world! A.K.A ‘The Big Pitch!’)

This gentler version is known as the ‘consultative approach,’ for MLM and you can learn a lot more about that in Renegade University. When you think about it, it’s a great way to build relationships and network so nothing new there but it’s amazing how many ‘recruiters’ don’t do it.

b) Not call them at all… wait for them to be so ATTRACTED by your brilliance that they call you.

Yes this does happen and as you build your list and become more credible in online marketing and the MLM world, it will happen more and more BUT and this is a big BUT… if you sit waiting for the phone to ring when you’re just getting started in your business you are choosing the painful and slow route to recruiting.

Yes it requires some courage to pick up the phone (work with your sponsor on this or get the training you need elsewhere if that’s your situation.) The pay off is huge.

How are you going to ever learn how to recruit new business partners and product users if you are too scared to phone them?

Every time you call you will be practicing and getting a little bit better so that’s another great reason to start calling every lead you generate.

Unless you’re an internet direct sales marketer with a heavy hitting sales model or affiliate marketing business you need to speak to your prospects ASAP. and begin building the relationship with them.

The beautiful thing about building your MLM with online marketing is that it removes a lot of the time wasting of having to phone people who are not even interested. (although I still recommend you talk with your warm market when you start, but that’s another blog..)

However this is Internet Network Marketing or MLM using online tools. That’s all it is. It doesn’t mean that your auto-responder builds your team for you.

It is simply a tool – albeit the best tool I have ever discovered which means that all night long while I get my beauty sleep leads are plopping into my inbox.

Still you need to speak with your leads. Once you have so many coming in you can think about using a VA or Virtual Assistant to assist you for those initial calls, or only call back certain ones that email you or watch your video (if you have online tracking) etc. etc.

It’s up to YOU how you qualify your prospects BUT….(Another BUT!)

Until that day when you are flooded with leads please call them all. Start to develop the phone skills you need to be a top recruiter in your company.

Mike Dillard and Mike Klingler will both tell you that you still need to call your leads. No matter how fancy your capture page, there is no way around that so embrace it and make it fun.

Top Tip: Allocate batches of time where you just do calling. No distractions and no multi-tasking. (Apparently it lowers your IQ any way!)

If you have lots of leads set aside a couple of hours twice a week or whatever it is to call all your leads and say hi. If you’re just starting then set up a couple of times each day that you can try to reach them.

Find out what they’re looking for and assist them to come through your MLM online funnel with confidence.

A human voice makes all the difference in the world and will set you apart from the majority of network marketers who are new online and who think their auto-responder and capture page is going to build them a big team. (Yes really!)

Here’s an amazing free video for you today if you’re ready to start actually recruiting people rather than just creating fancy blogs and websites: Black Belt Recruiting Video.

The content in this video is pure gold and will show you that even Mike Dillard with all of his new school online marketing still practices and preaches ‘old school’ follow up which of course is just MLM 101, neither old school or new school!

For those of you already receiving Magnetic Sponsoring newsletters from Mike Dillard then you’ll know that he is arranging training courses for offline marketing now.

He has realized that many baby boomers and none geek types will want to do MLM in this new economy, but may not want to bury themselves learning all the skills needed to generate MLM leads online.

This is a happy day… Old School MLM meets New School in an amicable marriage of key networking skills.

Old School or New School – Just make sure you are ‘In School’ and put aside 1 hour to watch this incredible free training video interview series with Mike Dillard and Mark Wieser who personally sponsors over 250 people each year, and was one of Mike Dillard’s first mentors.

When I transitioned fully into attraction marketing at the beginning of this year (working my MLM with this new business model to attract high quality prospects to me) I blogged that I would share with you in real time how it is developing.

So here we go.. I have observed that many people are generating their own leads successfully. BUT I have also observed that many networkers are too terrified to call them!

What a paradox this is: many of us in the ‘old days’ were taught to spend thousands of dollars (or pounds in my case) on leads and did we call them?

You bet we did because at $10 a lead it would be sheer madness not to right? Script in hand, shaking in our boots, we dialled and dialled!

So why is it that when we learn the way to generate our own unique leads with attraction marketing, which are very low cost or even free, and much higher quality than any lead we could ever buy from an MLM company (yuk!) some don’t call them?

Easy answer really! FEAR is the usual killer in this business. Icy dread grips the networker and a sinking feeling in the pit of the stomach when they look at the phone.

They think… ‘oh I will go and make a cheese sandwich and have a cup of tea before I start calling..’ I know because I have done this and sometimes still do!

I do so love drinking tea! It’s a very seductive distraction.

Anyhow the point being that now I have been in my own Attraction Marketing Bootcamp for 3 months of consistent learning and action and the results are incredible.

I am generating leads on auto-pilot every day, making commissions with funded proposals, receiving referrals (without asking,) having business builders from all kinds of companies contact me, and when I make my calls the people I call already know who I am and are happy to hear from me.

How about that? Wow I don’t know about you but after 6 years of working every which way to build the business this is like living in a dream!

Business is fun and calling is pleasurable and my skills are becoming more valuable by the day.

Okay Rachel – very nice for you I hear you say. WIIFM (What’s in it for me?) Big tip there when you are writing or talking remember that attraction marketing and of course any kind of communication needs to be focussed on the prospect, not on you.

I have so much to say I’m going off the point but wanting to share with you that if you learn how to develop an attractive web of content which pulls leads into your list every day, regardless of what you are doing then it is just a matter of time before you will need to move to the next step.

What’s the next step? Well it involves the telephone! (Or for those of you who suffer from severe telephone allergies and disorders I recommend using Skype where possible.)

Skype is somehow a lot less intimidating than an actual telephone can be when you are fearful. It’s more casual and you can message with someone BEFORE you call them on Skype or by phone.

That being said you still need to bear in mind that to be time efficient you must book an appointment and value your time, or your prospect will not value it either!

I have many years experience of all types of calling and still I found that I needed to learn a new style now to suit my new business.

This is because if you learn to use the new MLM business model of attracting people to you (remember that this is not the model those poor souls are using who are spamming your profile with links!) the chances are that you will also need to change your prospecting approach to suit the new type of prospect.

So why are people fearful? It’s usually because they don’t like change. Many networkers have got varied results with chasing their prospects down until they ‘buy or die.’

They are taught to ‘pitch’ and chase. So now when faced with a different kind of prospect – one who is eager and keen to hear from them because they are looking to develop their skills and want to learn from them.. it can be confusing.

Pitching and chasing and convincing is in our blood as networkers because that is what we are taught over and over. Even when we are with a modern sponsorship line that uses 3rd party tools to give the message, we still seem to end up chasing.

I have spent the last 2 days listening to every type of training in the attraction marketing arena that I can find on prospecting on the phone and I have some news for you!

Attraction marketing is not about generating loads of leads and sitting back waiting for everyone to join your MLM. (Sorry to disappoint you)

What it is about is sorting and sifting your prospects with automated tools so that by the time you come to speak with someone you already have a good idea of their level of seriousness in the business.

Some may already be customers through the funded proposals you are using and you won’t find a higher quality prospect than that.

I have come to believe that many people fail in our business, not because they are not ’serious’ or because they are ‘lazy.’ (Although there are many of those too)

I think it is more to do with their lack of training and skills in real marketing. So how are you going to get confident about making those calls and knowing what to say so that you can qualify your prospect and find out if they may be a fit with you as a business partner?

After all there is no point attracting leads if you are not going to sign anyone up for your MLM right? Okay you can make thousands with funded proposals which is not too shabby – you can go full time quickly with this model but the end game is your MLM. (Just a little reminder in case you went off track!)

Here are the best resources I have found and what you use will depend on your style and goals:

Magnetic Sponsoring offers the Black Belt recruiting course and it is ‘Alpha’ Prospecting at its best. If you are someone who likes to cut to the chase, want to build fast, are willing to make lots of calls and have strong posture then this will be great for you. Here is the free video series with Mike Dillard interviewing Mark Wieser (Top Recruiter who sponsors 250 a year!) If for any reason I can’t think of you are still paying for leads then this will work great for you too.

As usual I found the best fit for me with Renegade University and Mike Klingler. I listened to his ‘attraction on the phone’ webinar yesterday and it is an exact fit for those who are generating their own leads with Social Media and online content. Mike offers priceless training and when I listen to him I get a warm fuzzy feeling of ‘I can do this.’

So in summary I will be using and teaching what is known as ‘the consultative approach.’ This is a very comfortable way of providing great value for your prospects FIRST and then converting them to business partners in your MLM when and only if you are a match.

For those of you who did not yet set up your attraction marketing machine you need to start at the beginning (so you have someone to call!) which you can learn to do with my special report, 7 Pieces of the Attraction Marketing Puzzle.