Today we’ll continue on the theme of attracting corporate professionals and this huge flood of people coming online looking for a cash flow solution in this new economy.

If you haven’t caught the last couple of blogs about the ‘recession mindset’ for prosperity in MLM, and last week’s tips for attracting professionals to you online then you may want to flick back and read up so you can get the most out of today’s post.

So on to systems and tools that you can use for this very purpose. As the approach to positioning your MLM in this new economy probably needs tweaking to be more effective, so do the tools and materials that you use for introducing them to your business.

The key to online network marketing is to know your MLM niche. Now I’m not going to recommend you go and study niches for months on end and start writing letters to your ideal prospects… but you do need to have a serious think about who you want to attract!

If you try to attract everybody with your MLM online funnel you will often end up attracting nobody!

It depends how you want to play it but let’s imagine that you want to attract some of these high quality candidates from the corporate world who are now coming online in droves to figure out how the heck they can get some security into their life, now their job isn’t looking so stable.

Here are some questions you can ask yourself for starters:

What would they be looking for i.e.; what might they type into google or yahoo?

Where might they hang out online?

Which professional groups or forums may they be a member of?

What sort of interests might they have?

What sort of candidate will be a really good fit for your team?

What sort of candidate will resonate with your MLM product or service?

How can you attract their attention using the materials you have for your MLM?

Next Steps:

Do you see how you can start to connect with the people you want to connect with by putting in a bit of thought here?

The easiest niche to attract is one that you have something in common with so if you were in the corporate world many moons ago, or indeed still are, then you can imagine how these people feel.

Take a little time to explore that and when you develop online content such as a Squidoo Lens, Hub Page, Blog Post, Article or Video make sure you are talking to this ideal prospect of yours. If you know someone in real life who matches your criteria then pretend to be talking to them. (No – Actually go talk to them – what am I thinking?!)

Anyway you get the idea I guess.

As far as MLM systems and tools go it depends how you are placed with your MLM team. Some teams have great ‘third party tools’ (tools that deliver your MLM message instead of you!) but many don’t have anything that you would be proud to show to this type of prospect.

If you don’t have quality online videos and tools, you’ll probably need to develop some tools that talk to people in the voice of this economy. Get together with your team leaders and come up with a plan to create a system that will keep your team focussed on your MLM but give them the tools to be effective online with social sites like Facebook and Twitter.

As I mentioned in my 7 Pieces e-book if you don’t provide the tools for your team to get online they will find themselves in someone else’s list looking for solutions.

That’s okay if you know what’s going on and are using the system too, but in most cases you’ll have no idea where your team members are online unless you are leading them!

It doesn’t have to be that difficult. There is great training available online these days where you can learn exactly how to create fabulous and professional content geared towards whatever your want to promote.

Check out my free e-book, Attraction Marketing for MLM for more details of recommended training and resources, and/or if you want to set up your customized attraction marketing system for your MLM immediately without too much ‘geek speak’ then go here: MLM Online System

If you’ve been reading my blog for some time then you’ll know that I’m a fanatic about recommending you have an MLM funnel or MLM System where you can build your own list of prospects BUT stay focussed on your MLM so please bear that in mind when you make your plan as it will save you A LOT of time.

Affiliate marketing is great and you can make some really good money but unless your system leads into your MLM you won’t be getting anywhere fast with your MLM business!

Have a great day and if you found this post of value please share the love on the buttons below. I welcome your comments and remember that when you make a comment you get a lovely free ‘back link’ to your blog or website, which is like a vote for your site with google. All I ask is that you please make relevant comments that contribute to the blog.

Thank you and have a lovely weekend.

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We covered the ‘Recession Mindset for Prosperity in MLM‘ on the last post.

Today we’ll cover some ways that you can tap into this new market of professionals in the corporate world who are suddenly open to taking a look at other ways of creating an income.

1 Set up some professional looking online content. Prospects from the corporate world are used to ‘professional’ looking websites and materials. Make a new capture page for this niche; (or pay someone to make one for you!) take the extra time to check your spelling and to present your content in an attractive way. What is okay with internet network marketers may look sloppy to those from the outside looking in.

2 Talk/write normally! Avoid inside Network Marketing lingo or jargon. When people don’t understand things they turn off. To be attractive you must be clear and have people able to receive your message.

3 Be business like. Set up an application process of some kind whereby they need to apply for information. The ‘employee’ mindset is one where they are used to having to qualify for jobs and ask for people’s time. This will establish you as an expert and they will respect you from the outset.

4 Lead with value. Give some real information about the industry and the new economy which educates them and intrigues them to learn more. Avoid hype as people can smell it a mile off. Produce a short report as a giveaway on your blog or capture page, explaining more about starting a home based business, or the benefits of Network Marketing etc.

5 You can offer a short consultation to these high quality candidates that come through your marketing funnel and show them the options for getting started with you and setting up their business. You can show them how Network Marketing is a solution for them where they can use their skills to prosper in this new economy.

6 Use the best quality tools your company or team has to offer. Good videos and DVDs are working very well now. Wherever possible use ’3rd party tools’ to pre-qualify your candidates so you only spend your time speaking to the ‘right’ people. Team training videos/ webcasts with testimonials and system training also work great for prospects who are deciding. (With online marketing you can use these in lieu of a live meeting if you don’t have one near the candidate)

7 After your candidates have reviewed some introductory information and you have had a chat with them about what they are looking to do, introduce them to one of your upline. I just say ‘the next step is for me to introduce you to my business partner so you can see what sort of support network we have and see if we’re a fit.’

I feel it doesn’t matter if you have all the answers. Another voice of a successful business partner validating what you have said and sharing their experience with the new candidate works wonders so if you’re fearful of 3 way calls I would advise you to get over it and get your upline working for you!

Just remember you have something great for the right person. Don’t give your time and chase prospects without qualifying them in some way. They will respect you way more if they feel that this is a professional process they need to go through to join your team, and you are not accepting everyone! This is attraction marketing.

This is the same for all prospects but especially so with employees who expect to jump through some hoops to get something great.

The next blog will be more details about the kind of tools and systems you can use to attract a huge flood of people to you in this new economy using social media.

Enjoy your day and please share your comments. If you like this blog post you can also share it on Twitter or Facebook by clicking on the buttons below. Leveraging other people’s content is a big tip for attracting people to your profiles and giving value through content sharing.

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