Well we’re in the Information Age and even if you haven’t labelled it that way I’m sure you’ve noticed how much information is coming at you from every which way!

Internet Marketers take it to a whole new level and the amazing thing is that much of what you can opt in to receive can be so valuable for you even when it’s free.

We’re really in a time where there is no excuse for not researching and discovering how to improve your situation. Whatever you’re having challenges with you can find online information to help you with it. 

The problem we face today is not lack of information as it may have been in our pre-internet days but rather too much information!
It’s coming at us all the time and at such a speed that you barely have time to review one thing and the next comes at you.

Marketers are very skilled at getting your attention (that is marketing after all!) and you may find yourself jumping around from one thing to the other with the attention span of a gnat.

I don’t want that for you so listen up. 

Whilst there is tons of free and high quality information, it is not ALL right for you now!

You must be in a position to take advantage of it because whether it’s free or you pay $2000 for it, it will cost you more than that.
It will cost you your time and focus. You can’t focus on 5 things at once.
You can justify buying lots of different information products because they’re all great but the downside is that you probably won’t be able to do any of them justice.

One expert tells you to use video to promote your business. The next one tells you it’s all about blogs. Yet another one says you should be out networking. This spells confusion.

It is insane because in their own way they are probably all ‘right.’ But are they right for you?

Please do your own thinking on this and don’t be manipulated by magic buttons. Information is wonderful but you must act on it. No product will do it all for you so when it’s time to evaluate an offer ask yourself these questions:

Am I now in the right place to take advantage of this? (Act on it with focus)
Will it just distract me from what I’m doing now?

Has it come up unexpectedly, wasn’t in my plan but now I can see clearly but it’s something I should do? (It is important to be able to adjust your plans when necessary)

Am I at the point in my business plan where it is time to move forward with another training course so I can get the skills I need to be more valuable and make more money?

These are just some of the questions I ask myself before I invest in courses and information resources. I invest in a lot of them but that is still a small percentage of all the offers that arrive in my inbox.

This is one of the reasons why unlike many marketers who send out emails to their subscribers every day, even 3 times a day (!) I decided to format my information into a weekly ezine so my readers can count on me to give them the best of what I’ve researched each week.

It’s your time that is so valuable so a resource like this can be worth so much to you. I send out the occasional additional email when something is timely and needs to be reviewed quickly to take advantage of it. Other than that overloading people with information no matter how great you think it may be; just gives them a headache.

So it’s all back to the power of focus. Are you focussed on your business plan and taking the action each day to move forward and stay true to it?

To hear more from Rachel you can receive the Marketing & Mindset ezine here and get all the latest marketing updates and insights without drowning in your inbox.

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I’m writing today to those of you who are just getting started with building your list and getting your heads around this massive learning curve of updating your skills so you can build your network marketing business (or any other) online.

This is also for you if you’re well on your way but perhaps need a little validation and reinforcement to keep you pushing through your learning syllabus.

A couple of weeks ago I attended a High School meeting in a small town in the UK, with my daughter who will be transferring in September. I expected to hear more of the obsolete type of info that I usually hear at school meetings.

As an active network marketer and avid student of personal development I have long since despaired of the lack of focus on real skills that I believe children need for the work place they will be entering.

Robert Kiyosaki defined my incoherent thoughts clearly for me when I started educating myself with his ‘Rich Dad, Poor Dad,’ series of books in 2003.

Anyhow back to my visit to the school; I was pleasantly surprised and not a little shocked to hear that the Ministry of Education in the UK has finally woken up to the fact that they are not equipping our children with the skills they need, and that there are no longer ‘jobs for life.’

As a result they are intending to change their approach to education so that our children will be encouraged to become independent and responsible learners. They will if all goes to plan become ‘lovers of learning.’

This is because its been recognised by the powers that be that technology is changing so fast that it is far more valuable to teach children how to learn, rather than to force feed them Pythagoras. (That’s my spin on it anyhow!)

So what does globalization mean for our future in network marketing or MLM?

Watch the latest version of this incredibly enlightening video ‘Shift Happens’ created by Karl Fisch, and take a glimpse of the future!

I was mesmerised by this video and am happy to say that I discovered it through my daughter’s high school.

Here are the key points that really grabbed my attention in ‘Shift Happens.’

The average person will have 10-14 jobs by age 38

The top 10 jobs that will be in demand in 2010 didn’t exist in 2004

Up until now the education system has been preparing students for jobs that do not yet exist, using technologies that haven’t yet been invented, to solve problems that we don’t even know are problems yet…

For those of you in the UK (like me!) you may be shocked to see the backward progress England has made since 1900 so watch closely!

1 out of 8 couples married in the US in 2007 met online

200 million registered users on MY Space as of 2008. If it was a country it would be the 5th largest in the world!

There were 31 billion searches on google every month as of 2008, up from 2.7 billion 2006.

Wow! I know it is overwhelming isn’t it? What does it mean for us and our children?

Here’s a little bit of how I see it: by positioning yourself in this field of learning you are in with a fighting chance of being ahead of the curve and to establish yourself online in this race for internet ‘real estate’ and skills as an independent business owner.

When you feel frustrated by the slowness of your learning and your lack of know how in using all the new technologies think about this video. What other options do you have?

It may be slower to start than your global compatriots who are still chasing and hustling for new team members but if you apply what you learn and build a business based around online attraction marketing you will be having the last laugh because you’ll be way ahead of the game and have your slice of the internet pie whilst a couple of years from now, others will be saying ‘what happened?’ (Shift happens!!)

This is the Information Age. That’s why I believe it is vital for you in Network Marketing to build a ‘You Inc’ business.

Get the technical skills you need asap so you can move on to working on the fun stuff which is defining your niche, creating your own unique list of subscribers who appreciate what YOU have to offer and of course building a business around your passions and interests so that business becomes playtime for you.

If you haven’t already then plug into some ‘funded proposals’ so you can start to generate some commissions as an Information marketer. This funds your learning curve and brings you targeted prospects, whilst you figure out how to convert your prospects into your MLM online.

Based on the stats in the video and on my own results so far more and more newbie and experienced network marketers are looking to get online and are hungry for information courses and coaching.

Mike Klingler of Renegade Professional (Internet Network Marketing ‘Renegade University’) passed us these figures recently:

Nearly 2/3 of everyone who goes online visits My Space
29% of them visit Facebook
35% of them visit YouTube
Users for most social media sites DOUBLE every six months
Social buyers make 20% more and spend 25% more than others
Prospects are pre-sold as they find YOU

Recently I wrote a book called the ’7 Pieces of the Attraction Marketing Puzzle.’ I did this because I could see a real need for a clear blueprint or explanation on how to transition to building MLM online. Grab your copy here and start learning about Attraction Marketing for MLM today if you didn’t already.

If you read it then how are you doing with that? This is your time to become a student again so embrace it and get the skills you need to start building your online information empire with MLM and multiple streams of income.

As my upline, Eric Worre, says of the Network Marketing Profession, ‘ladies and gentlemen we have a better way.. let’s go tell the world.’

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