If you’ve been following my Blog for a while you’ll know that I have been pretty successful at using attraction marketing to draw people towards me in all kinds of cool ways.

I’ve built a great list of fabulous like minded people (like you) who read my Blogs and many of whom interact with me in the social media space.

I’ve enrolled some fabulous people all over the globe whom I never would have met if I was just working locally.

Learning this skill set has also enabled me to write and market my own e-books and websites for other projects, which has long been my dream.

What I’ve also experienced in the past year since I released my 7 Pieces of the Attraction Marketing Puzzle report are lots of mixed messages from people.

Many are over the top EXCITED at the possibilities of using the internet to generate prospects for FREE! I’ve received so many cool messages from people thanking me for laying things out so clearly.

Whilst others are really p_ssed off at people like Mike Dillard and Ann Sieg.

I don’t think anyone’s very cross with Mike Klingler cause he’s just too cute and has too much heart. He’s absolutely my favourite of the Attraction Marketing gurus, even though he’s turned off MLM.

In my 1.5 year attraction marketing journey I’ve always preached ‘in school,’ as opposed to old school or new school so I haven’t experienced any backlash from my followers, although I have had multiple heated debates with Randy Gage (my upline) who is trying ever so hard to keep us on the straight and narrow! Read more here

Anyway I want to clear up a few things here for those of you that are confused and going cross eyed every night with your laptops trying to figure out what to do next!

Attraction Marketing certainly does work. It is what all successful people do in any business. They attract people to what they offer by giving VALUE.

My definition of Attraction Marketing is the art of giving value through whatever marketing methods you’re using AND

People finding your stuff and checking out what you have to offer of their own accord.

Now for the old school diehards who hate everything to do with this but who practice it authentically in their every action often without knowing, it is tricky cause they understand how hard this is to teach.

We want to keep things simple and duplicative don’t we?

Yes well I sure do. But I also want to use the internet so that I can prospect all over the world from my home in a tiny village in South East England.

So if you like the sound of this then it’s for you. If you prefer to work locally and hate spending time on your computer then it’s not!

I’m ok with that. You do what’s right for you.

Let’s do a quick Q and A on Attraction Marketing:

Q: Well Rachel does this mean I never have to speak to anyone about my MLM again.

A. Short Answer. NO! You need to work your little socks off and use both on and offline methods (hello remember the telephone?) to build a real network of real people. You must still exit your house and live your life!

Q. Can I work multiple MLMs with Attraction Marketing?

A. I think the chances of you being successful for long lasting passive income are close to zero. Sorry. I know it may look pretty and can work for SALES but not for MLM. Your guys won’t know what you’re promoting each day of the week so my best advice to you comes from the great Eric Worre of Network Marketing Pro ‘back one horse and stick with it.’ Or something like that!

Q. Does everyone need to be a super geek to use the internet to generate leads?

A. NO! All you need is some kind of simple capture page that collects prospects’ details in exchange for something VAUABLE.

Ok that’s it. There’s a ton of free info at this Blog about the fundamentals of generating leads online and turning them into subscribers and business partners.

Do me a favour and stop buying into all the hype. Take the best and leave the rest. Online is brilliant but it is just a METHOD for connecting with real people.

To build this business you need your MOUTH and keyboard to invite people to take a look, 3rd party tools (DVDs and websites) to make the presentation, and a phone, skype or your legs to follow up. It’s pretty simple when you think about it!

If this makes sense to you please share the love on the buttons below.

More sensible stuff about how to work your business using the internet to follow soon so keep your eyes on your inbox (but remember to leave your house sometimes!)

Over and out.

If you have questions about any aspect of generating leads with the internet you can post them here or send them to my email@ Rachel at Rachelhenke.com (Please don’t try and ‘attract’ me as I’m not on the market!) I will reply to them in the MLM Rockstars ezine so make sure you’re signed up for that here at the blog.

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So in the last blog posts we covered the basics of building the business.

Today we’re going to talk about how to build the business with affiliate marketing or funded proposals.

It’s not for everyone and that’s ok. Some people get completely distracted and overwhelmed with offering a range of products at their website or blog.

Others love to monetize the process of creating new contacts and building relationships through email and online marketing.

If you’re reading this article then the chances are that you are already using or are researching how to use affiliate marketing or a funded proposal combined with online network marketing.

If this all sounds a bit confusing then go back and read my basic posts here first: 7 Secrets of Launching MLM

So let’s say you’re fine and dandy with your warm market contact list. You’re working through it and have had a few new enrolees and customers. You’re following the training that your upline is providing and you’re EXCITED.

Then you start to look on the internet and see if there is a way for you to do some business building online. You start to opt into various marketers lists and before you know it you are MORE CONFUSED than a bee in a flower shop.

You’re hearing from Mike Dillard about the magic of Magnetic Sponsoring, Ann Sieg is emailing you about the Renegade Network Marketer (and telling you that you’re upline is basically useless) and Mike Klingler is talking about getting the technical skills you need from Renegade University or Renegade Professional!

You’re getting more and more excited about ALL THIS MONEY you are going to make but in the back of your mind you’re beginning to wonder if this was such a good idea after all! How the heck are you ever going to promote all these different things that for online affiliate marketing seem to be the ABCs?

How on earth are you ever going to find time or the focus to enrol someone in your Network Marketing business with all these other things to promote?

How are you ever going to understand all this?

How will you work with your upline in your MLM if they don’t understand this?

These are the kind of questions that I receive in my inbox and on my blackberry very often! People are so confused. The most confused of all is the new network marketer who has just ordered his pack and instead of making his candidate list and learning the basics of inviting, with his upline has instead jumped straight into Attraction Marketing with Affiliate Marketing.

I really feel for these guys. They are really up against it unless they learn the basics with a good mentor.

STOP! Let’s cover the 4 Magic Keys to building your MLM business using affiliate marketing without losing your mind, your hair and possibly even your spouse before you enrol your first team member!!

Key 1

Keep your mind on your MLM end game. Do you know what your end game is? Unless you want it to be ironically but tragically similar to the famous Samuel Beckett one-act play with just four characters, you had better get clear on it BEFORE you start building your list and trying to attract prospects to you using affiliate marketing.

Here are some questions to get you going:

Am I 100% committed to building my Network Marketing business with XYZ Company?

If yes – what are my monthly volume quotas to receive my royalty cheque?

Do I need a large customer base to qualify or can I focus mainly on recruiting?

How many hours per week have I got available to do the core fundamentals of building and maintaining my business?

Depending on which company you’re with and how you are building your business this may include things like:

Providing orientation training for new team members

Coaching and assisting them with 3 way calls and working their candidate list

Attending/Running Local Business Builder Meetings or online webinars

Attending local networking events

Following up with your prospects

Enrolling them

Plus lots more!

It’s quite a lot to do and if you only have 10-15 hours per week to work the business part-time like most people do you will need to get very clear on your daily method of operation.

If you spend your spare 2 hours trying to figure out how to install a wordpress blog you will be neglecting the very core activities that will build your cheque.

So Key 1 is to get very clear on what and how you are building your core MLM business.

If you want to use affiliate marketing as part of your overall strategy to bring prospects into your list then I recommend that you set up your OWN MARKETING FUNNEL or MLM ONLINE SYSTEM ASAP!

Don’t build someone else’s list. Build your own! Set up your marketing funnel so that your prospect becomes YOUR LEAD FIRST, not the lead of Mike Dillard, Mike Klingler or Ann Sieg. I love these guys but they have enough leads already, and plenty of money to show for their awesome efforts.

What about you? Ok so if you’re clear on wanting to use and recommend affiliate marketing products to learn how to be more effective with online marketing, and to monetize your list building whether the prospects join your MLM or NOT…

You need your own marketing funnel. You can either learn how to make one (which is very possible but takes some time and study) or you can plug into an existing one.

There are lots of Attraction Marketing Systems around on the internet. Many are completely over-hyped, over rated and will confuse the socks off you some more because you will be pitched every 3 minutes on the latest hot affiliate product.

No no no. Choose carefully because you need focus if you want to win your MLM END GAME. You also don’t want to introduce your team members to a system where they are being distracted every day by other opportunities right?

This is what happened to me when I first started to figure out how to use the internet to build my business. I was so excited BUT so distracted!

So I came up with a solution that would enable me to build my own list, generate commissions with affiliate marketing but retain my focus on building my long term residual and passive income.

You can use it too if you like. It works with any MLM – whichever one you choose. Go here for more details: MLM Online Funnel

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Network Marketing fascinates me. If it didn’t I probably would have quit long, long ago. There is something about it that is simply addictive.. don’t you think?

What is it exactly? It’s hard to put your finger on.

It’s one of the toughest business models out there but still we cling to this concept of greatness through building a huge network.

Last week as you may recall from my ezine, Amateurs versus Professionals I attended a company convention and also had a special European leadership session with Randy Gage prior to the event which was by special invitation only. It got me thinking…

Randy is convinced that Attraction Marketing is devil’s spawn! This came as no surprise to me, as those of you who follow him know full well that he doesn’t mince words. With Randy it is his way or the highway.

That is actually what is so attractive about him. There is no room for doubt. He has complete conviction, the cheques and the success record to back up his philosophy. That is strong leadership that brings you back to the centre line.

During the leadership session he threw out a few acidic comments about Attraction Marketing and aimed them square at me. I shifted uncomfortably but looked him straight in the eyes. We laughed about it later as I know he wants only the best for me.

I am well aware that I manifested all of this because I dreamed of working with Randy Gage and his systems years before he even got back into a Network Marketing company.

Still..anyone would think I created Attraction Marketing. I mean come on Randy.. I am not Michelle Dillard!

Randy thinks that Attraction Marketing is ‘bullshit’ and that lots of the online gurus are just mining the minors. (When you think that apparently there was more money made in the Gold Rush from the selling of shovels and levi jeans, than from the gold itself this is obviously a good business to be in!

Anyway it got me to thinking again as I so often do about this online and offline MLM puzzle or conundrum.

I have never said that online MLM is the only way to go because right from the get go I have been very aware of the advantages of building MLM with a traditional (but smart step-by-step) business plan.

Not ever doing fliers again though guys!

I’ve never begged my prospects to join or cried when they said no. (At least not in a long, long time) In previous posts I have written about much of the online nonsense that is going on as newbie network marketers try to figure out what to do, and spam our profiles.

Randy Gage and Eric Worre teach professional network marketing at its very best. Duplication and creating massive organizations that are built to last is their speciality.

Hence they have no time for the latest internet gimmicks and create an army of distributors who know exactly what to do.

Attraction Marketing and Internet Network Marketing on the other hand can get very complicated. By its very nature your people are all doing different things. This makes duplication very, very challenging. (If you didn’t read my story and why I created my own Attraction Marketing system yet, you can download my free Attraction Marketing e-book here)

I do love working online and bring in some great people this way. But you have to have a real business plan for them to get started fast with your company or team.

They then add in online marketing to the mix if they want to.

Going online straight away is awesome if you are experienced and already have a network circle to contact online. For some, especially younger people it is easy to get their heads around driving traffic to their web page. For others who barely know how to get their own domain name, it can be a very slow process.

Personally I advocate doing what you love and what makes sense for your personal circumstances. I for instance live in a very remote location and because of the internet have been able to enrol people from all over the world. Pretty exciting hey?

That being said I have some advanced internet skills and have created an excellent online marketing funnel that does a lot of the work for me.

If I lived in London I probably would do more local networking, so you see how it’s best to create your plan around your skill-set and your life as it is now. (That being said I have done so much local networking in my MLM career and I know the power of it)

I could go on. There’s so much here to elaborate on in another post but enough is enough. You guys are busy and short is better than long these days.

In closing I’m finding myself wondering how many of the Attraction Marketing gurus are really building an MLM downline?

I’ve always done the business with a mix of on and offline because the tools I have access to with my team are way too good to ignore for warm market.

There are many though who claim that they can do it all online. Network Marketing is about people and relationships so whilst I agree that A LOT can be done online with technology, I also know that meetings make money, cement relationships and build belief.

I see the transformation that happens to our team members when they attend events, especially major ones.

I do however LOVE online lead generation and for me it has always been about being able to teach people what to do to attract more prospects once they have been through their warm list.

In my experience most people are open to working their warm list if you give them realistic expectations and quality business tools to do it with.

Where it all falls down (I find) is when you have nothing else to teach them after that. It can be very challenging to meet enough NEW people to do another ‘major blast’ or create enough continued momentum and first line recruiting.

I’d love to hear your thoughts on this. It seems to me that the roles have been reversed.

The die-hard online network marketers (the Renegades and the Magnetics) who refuse to do any offline marketing have long accused MLM uplines such as Randy Gage and Dani Johnson, of doing one thing but teaching another.

Funded proposals and affiliate marketing are amazing and I have generated a lot of income with them but they do distract people from building their MLM cheque unless they have a systemized approach to it and really understand it.

In a strange irony it seems to me as though the shoe is now on the other foot. The MLM leaders who have built huge downlines with person to person and warm market lists are now calling out the online gurus as doing one thing and teaching another!

Are Attraction Marketers for the most part just selling online affiliate courses and losing sight of the MLM dream?

When you figure that the big players in Attraction Marketing such as Mike Dillard and Mike Klingler are no longer building the MLM model…

Ann Sieg is in MLM but has a huge business with affiliate marketing…

Jonathan Budd is a big player but again I don’t know how much of his earnings published on MLM authority sites are actually from his MLM.

Perhaps Randy Gage has a good point.

What do you think? Leave your comments on the blog. I know this is a heated subject for many so please show respect!

p.s Every name I have mentioned in this blog has been of tremendous value to me in building my business and I in no way which to discredit any of them. They all bring incredible leadership and training to Network Marketing with their own unique style.

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Part 3 – How Do You Become an Attraction Marketing MLM Rockstar?

With thousands of people coming online each day desperately looking for solutions in this new economy and stumbling across Network Marketing, it is ESSENTIAL that you learn how to stand out from the MLM crowd and become a more attractive YOU!

How can I achieve this I hear you cry? It’s an online MLM goldmine with an online gold rush and stampede to go with it!

What can you do for people to sit up and take notice?
How can you attract people to you so they are compelled to type your name into Google and find out more about you?

How can you become another Randy Gage, Eric Worre, Mike Dillard or Mike Klingler?

Ladies there is plenty room for us here!

How can you attract people to click on your links and check out your articles, websites and blogs?

How can you give so much value that they are compelled to enter their details into your website so they can learn more from YOU?

Ok so you got started last month and you’re not too sure what I’m talking about! That’s okay too. Wherever you are just get started. Get started today and it won’t be a moment too soon.

Here is something you can do today to become a more attractive network marketer so you can start to develop the skills and the attraction factor of an MLM Rockstar:

Get Inspired!

Never in human history has it been easier to connect with the MLM legends and Attraction Marketing Rockstars. Do you realize how easy it is NOW to tweet one of these guys or gals, or leave a comment on their blog and start connecting and learning from them for free?

Here are some of the Attraction Marketing Rockstars that I follow and let inside my head on a daily basis. To become more attractive we need to replace those voices of lack and poverty and start to re-program our minds.

Here are some suggestions of blogs and/or resources for you to plug into:

Randy Gage – THE prosperity blog

Eric Worre – MLM Video Show

Mike Dillard – Magnetic Sponsoring

Mike Klingler – Attraction Marketing Merge

Ali Brown -Marketing Genius and amazing inspiration for women

Even if you never buy a product from these guys you can learn so much about being an attractive marketer just by reading their emails and blogs.

Take your pick but start following at least one of these Attraction Marketing legends today and focus on becoming a more attractive YOU!

So much of what we talk about with online MLM is technical or tactical.

Yes we need all that but we also need inspiration and energy to think bigger than we ever have. To become an attractive online marketer we need to be able to inspire other people to greater things especially in these difficult economic times.

What would they follow us for otherwise? Whatever level you’re at just get started today to ramp it up because if there was ever a time to turn it on and really start to brand yourself online then this is it!

The best way to inspire others is to really get inspired yourself. The world is changing and we have a brand new opportunity in this new economy.

Millions of people all over the world are wondering where the security is for them and how come the ‘old machine’ is broken.

Last night I listened into a call with Joe Schroeder and he said that the majority of people are now ‘beautifully equipped to participate in a world that no longer exists!’

Talk about inspired… As Jim Rohn would say, ‘you could stay up all night and not think of that!.’

Ok enough for today. You get the picture? You see how these inspirational mentors have influenced me so that their language stays in my head. To stay challenged and inspired pick some mentors today and work on developing your unique ‘attraction factor.’

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I’m writing today to those of you who are just getting started with building your list and getting your heads around this massive learning curve of updating your skills so you can build your network marketing business (or any other) online.

This is also for you if you’re well on your way but perhaps need a little validation and reinforcement to keep you pushing through your learning syllabus.

A couple of weeks ago I attended a High School meeting in a small town in the UK, with my daughter who will be transferring in September. I expected to hear more of the obsolete type of info that I usually hear at school meetings.

As an active network marketer and avid student of personal development I have long since despaired of the lack of focus on real skills that I believe children need for the work place they will be entering.

Robert Kiyosaki defined my incoherent thoughts clearly for me when I started educating myself with his ‘Rich Dad, Poor Dad,’ series of books in 2003.

Anyhow back to my visit to the school; I was pleasantly surprised and not a little shocked to hear that the Ministry of Education in the UK has finally woken up to the fact that they are not equipping our children with the skills they need, and that there are no longer ‘jobs for life.’

As a result they are intending to change their approach to education so that our children will be encouraged to become independent and responsible learners. They will if all goes to plan become ‘lovers of learning.’

This is because its been recognised by the powers that be that technology is changing so fast that it is far more valuable to teach children how to learn, rather than to force feed them Pythagoras. (That’s my spin on it anyhow!)

So what does globalization mean for our future in network marketing or MLM?

Watch the latest version of this incredibly enlightening video ‘Shift Happens’ created by Karl Fisch, and take a glimpse of the future!

I was mesmerised by this video and am happy to say that I discovered it through my daughter’s high school.

Here are the key points that really grabbed my attention in ‘Shift Happens.’

The average person will have 10-14 jobs by age 38

The top 10 jobs that will be in demand in 2010 didn’t exist in 2004

Up until now the education system has been preparing students for jobs that do not yet exist, using technologies that haven’t yet been invented, to solve problems that we don’t even know are problems yet…

For those of you in the UK (like me!) you may be shocked to see the backward progress England has made since 1900 so watch closely!

1 out of 8 couples married in the US in 2007 met online

200 million registered users on MY Space as of 2008. If it was a country it would be the 5th largest in the world!

There were 31 billion searches on google every month as of 2008, up from 2.7 billion 2006.

Wow! I know it is overwhelming isn’t it? What does it mean for us and our children?

Here’s a little bit of how I see it: by positioning yourself in this field of learning you are in with a fighting chance of being ahead of the curve and to establish yourself online in this race for internet ‘real estate’ and skills as an independent business owner.

When you feel frustrated by the slowness of your learning and your lack of know how in using all the new technologies think about this video. What other options do you have?

It may be slower to start than your global compatriots who are still chasing and hustling for new team members but if you apply what you learn and build a business based around online attraction marketing you will be having the last laugh because you’ll be way ahead of the game and have your slice of the internet pie whilst a couple of years from now, others will be saying ‘what happened?’ (Shift happens!!)

This is the Information Age. That’s why I believe it is vital for you in Network Marketing to build a ‘You Inc’ business.

Get the technical skills you need asap so you can move on to working on the fun stuff which is defining your niche, creating your own unique list of subscribers who appreciate what YOU have to offer and of course building a business around your passions and interests so that business becomes playtime for you.

If you haven’t already then plug into some ‘funded proposals’ so you can start to generate some commissions as an Information marketer. This funds your learning curve and brings you targeted prospects, whilst you figure out how to convert your prospects into your MLM online.

Based on the stats in the video and on my own results so far more and more newbie and experienced network marketers are looking to get online and are hungry for information courses and coaching.

Mike Klingler of Renegade Professional (Internet Network Marketing ‘Renegade University’) passed us these figures recently:

Nearly 2/3 of everyone who goes online visits My Space
29% of them visit Facebook
35% of them visit YouTube
Users for most social media sites DOUBLE every six months
Social buyers make 20% more and spend 25% more than others
Prospects are pre-sold as they find YOU

Recently I wrote a book called the ‘7 Pieces of the Attraction Marketing Puzzle.’ I did this because I could see a real need for a clear blueprint or explanation on how to transition to building MLM online. Grab your copy here and start learning about Attraction Marketing for MLM today if you didn’t already.

If you read it then how are you doing with that? This is your time to become a student again so embrace it and get the skills you need to start building your online information empire with MLM and multiple streams of income.

As my upline, Eric Worre, says of the Network Marketing Profession, ‘ladies and gentlemen we have a better way.. let’s go tell the world.’

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Just wanted to let you know that the long awaited re-opening of Renegade Professional is upon us!

There is no panic to sign up this time around as it will be staying open for the long term so you’ll be able to not only get the training you need to build your online ‘real estate’ but you’ll also be able to promote the program to your downline and to other contacts.

Here are just a couple of the things this enables you to do:

1)Recommend something of real value to your subscribers and business contacts

2) Build a relationship with them, which is after all the whole point of attraction marketing

3) Earn a residual income from your efforts. Renegade Professional pays you $20 per month for every member you introduce so this is a powerful funded proposal to fund your business building.

If you’ve read my new book ‘7 Pieces of the Attraction Marketing Puzzle,’ then you’ll know how essential it is to have some programs to promote that are congruent with your MLM and allow you bring in some other streams of income so you can eat as you build!

I made a short video to show you just how life-changing the Renegade Professional training has been for me.