So we’ve talked about how to attract prospects into your list using affiliate programs or funded proposals. Check out the post here if you want to read more about affiliate marketing for MLM

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Team Example

Please don’t copy mine! I’m sharing my real stuff with you here as I know how important it is for you but there are enough words to go round for us all to be original with our content.

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

You can create the system for your team (it’s not that complicated if you understand the basics of setting up a marketing funnel.) You can outsource it to a good web designer and copywriter.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

Whether you are working online or offline or both, generating high quality MLM leads for your business is the key to bringing enough people through your MLM funnel so that some will pop out the other end.

Sounds obvious I guess. But how many of you are really generating MLM leads each and every day?

If you’re working offline you need to be extremely focussed to meet enough new people to build relationships with so that some of them will become leads in your MLM funnel.

If you’re working online you need to be extremely focussed to get enough lead generation in place so that some of the prospects you generate will be right for your MLM business NOW!

You generally need more leads for online marketing because face to face is more powerful, and with people you already know you don’t need to spend time building the relationship because you already have one.

So we’re back to being FOCUSSED! We talked about that last week so scroll back to last week’s article if you are distracted and need some help with that.

So instead of talking theory let’s get into some real stuff you can do to generate leads for your MLM over the next week, (not your Amazon affiliate program, or your dog training business, but your MLM – remember that one?)

Lead Generation Method
*Join 2-3 forums or online networks with forums in them that interest you. Create an interesting profile and complete every field and add a real photo of you looking sharp. Don’t be lazy with this stuff as you only have to do it once and it is there working for you 24/7.

Q. How do I find good forums?

Q. How do I get people to click on the link to my website?

Tip: Open a file for your marketing and keep these signature posts in a place you can find them easily when you need them!

Q. What do I write in my signature post?

A. Here are some real examples of magnetically pulling forum signature posts that I am using now for my MLM marketing campaigns.

1) Little book gives you complete attraction marketing blueprint for your MLM. Grab Your Free Copy Here: http.xxx

2) Safe is the new risky. How can one create security in this worrying economy? Free DVD reveals new plan.

3) Thinking about starting a home business? What business model works today? Free video reveals blueprint.

Do you see how the words intrigue and entice the reader to click and find out more?

In my copywriting studies I have learned that it is a basic need for people to want to find out what they don’t know. The more intriguing you make it (that doesn’t mean hyped or salesy) the more people will click. Some of them will become a lead in your MLM funnel.

Basic copywriting (writing for marketing) skills are essential for attractive and effective content online so make sure to incorporate that into your training plan if you are serious about building your business online.

Recommended Resource: Lack of copywriting skills is like expecting to generate a good prospect offline if you can’t speak! Go here for the best copywriting course I have found so far: Ultimate Copywriting Crash Course

David Garfinkel (master copywriter) describes it as ‘the Quickest, Easiest Way for People Who Don’t Like Writing to Turn their Words into Wealth.’

Don’t just copy my offers as they won’t be relevant for your MLM funnel unless you are using my systems. If you are using my systems then copy all you like!

Spend some time thinking about your MLM funnel and what your value based offer is. (This should be a video, DVD, audio, e-book or free report for best results)

If you are doing online marketing with NO value based free offer you are going to really struggle to generate leads online for your MLM so make sure to set up your MLM funnel ASAP.

If you join forums that are of value to you, you will be motivated to return to them regularly. You MUST post in forums at least 20 minutes per day or every other day if you want to generate leads. You need to become one of the community and people will start to click on your link if you are consistent.

Q. What do I say in my forum posting?

A. Just be yourself. (Your best self!) Interact with people and comment and give feedback on what the other members are saying. Be sociable and participate in the discussion with your comments. If you have answers or questions put them forth and see what comes back to you.

Please don’t talk or post about your MLM. Post about the subject i.e. property that is the focus of the forum. Got it? This is a biggie for beginners to get a handle on. You’ll be banned from the forum if you pitch people rather than contributing to the discussion.

Top Tip: Don’t spend more than 20 minutes a day in the forums. This is not a hang out and chat to kill the time activity. It’s a smart marketing activity when done smartly!

We’ll cover loads more methods In future articles for generating leads to your Attraction Marketing funnel but in the meantime make sure you have these 3 things in place:

1) A customized MLM online system or Attraction Marketing funnel, with an opt-in to an attractive, prospect pulling free value based offer which is not just your MLM directly. (That is just inviting them to pay you after all)

2) A sharp domain name (with good and relevant keywords in it) that you can forward to your website if the website is your team or affiliate website. (Don’t use affiliate links as they look very unprofessional and naff for this kind of marketing. It takes 10 minutes to buy a domain name and forward it)

3) A 1-2 line magnetic summary of your free offer

Keep yourself motivated to return often to the forums of your choice by creating friendships there. If the forum doesn’t prove to be of value to you then find new ones.

The great thing about forums and networks is that your posts stay online forever! This kind of networking and posting has real residual value and many prospects will find those ‘threads’ way after you have forgotten you ever posted them.

That’s another good reason to get your own domain name – cloaked affiliate links may no longer be valid a year down the line but you have complete control over your domain name.

Not got a funnel yet? You NEED one to be effective in online marketing or you are working with a leaky bucket – in fact no bucket at all…

For more information about setting up your customized MLM Online System or Attraction Marketing Funnel for ANY MLM go here: MLM Online System

For personalized coaching and training resources go here: Coaching and Training with Rachel

Thanks for reading! I hope you will take some action on this. Please share your comments at the blog and if this has been of value to you share it with your network. They may thank you!

p.s Remember if you enrol in any of the courses I recommend in my systems or at the blog you automatically qualify for a 30 minute free Attraction Marketing consultation with me to get you off to a fast start.

Part 2 – Attracting offline prospects to your website without using outdated methods like flyers and cold calling.

At the end of the day we have people we already know to invite to review our MLM business and/or people we don’t know (yet!)

Hopefully you are excited enough about your opportunity to feel positive about sharing it with your key contacts when you first join, and you have some good 3rd party tools and training to plug into to do this.

(3rd party tools just means a DVD, a website, an audio etc. that you can use as a first exposure to see if you have a real prospect and to avoid you having to be the message)

So let’s say you’re just getting started with building your online presence with social media but you’re also out and about, ‘living your life on purpose,’ networking.

How can you get these nice people you’re meeting at local networking events or in your day to day life to take a look at your business, without feeling pushy and salesy?

If we really believe in our MLM business then in this new economy we bear a certain responsibility to give people an opportunity to take a look at our MLM business right?

The majority of people out there in the big world are completely oblivious about ‘old school and new school MLM debate!’ They just don’t care!

What they may care about is finding a business model to plug into that they can use to change their life in this difficult time so I feel it’s important to move through this transitional period in MLM so you feel you have a complete system that works both on and offline.

Let’s look at three scenarios that we may have here:

1) Business networking events such as networking breakfasts etc.

Here people expect to exchange business cards. They come to ‘do business’ and meet new contacts. This is an ideal setting for you to meet professional people in your local area who are business minded.

Over the years I’ve attended so many of these events I’ve pretty much experienced every kind of scenario so nothing would surprise me but the usual format is either you officially pass your business cards around in a little box during the meeting, or you informally network with people and exchange cards with whom you want.

Both are great, the latter tends to be more environmentally friendly and time efficient because you’re not politely accepting cards that you have no interest in!

2) Day to day informal events

You meet an interesting person at a local event for example with your child, or pursuing a hobby of yours, and you are unsure what to do or how to build a relationship with that person although you think you’d very much enjoy working with them and they could be suitable for your business.

3) The ‘one shot’ prospect that would be ‘perfect’ for your business!

The ‘one shot’ prospect is the one you meet at the airport or the underground and will probably never see again. Ok with those guys rather than taking a deep breath and pitching them with all your buzz words, on your business (which I admit I would have done without the blink of an eye in the not too distant past) now you can simply chat about social media and see where they ‘hang out.’

How can you develop these relationships?

It’s probably best if you don’t even mention your business. (If you’re coming back from an International convention waving flags and high on life and jungle juice then you may need to physically hold yourself back!)

With all 3 of these scenarios you can now be less urgent in ‘pitching’ them because social media has opened up communication and the world for us in a dramatic way.

When you meet a great person at a local networking event or you get stuck waiting in the dentist’s surgery for ages and get chatting with a really cool person you can just talk about fun things.

There is no huge urgency which usually turns people right off. To meet someone for the first time and to start chewing their ear off about your business, and yes I know it is probably THE best one, and NEVER been done before.. But let’s face it, it’s a huge turnoff.

Ask questions and just relax into building relationships. Exchange cards if they have one and say you’ll look them up on, wherever it is they said they hang out.

Are they members of ‘Linked In?’ That’s a very formal and professional networking site where you’ll find thousands of interesting candidates.

Or they may be a lover of Facebook, or perhaps they are already into Twitter.

So doesn’t that make it easier and take the pressure off? Discuss the phenomenon of social media, discuss anything and everything that is fun and just connect up with them afterwards online.

No more heavy phone for first ‘follow up’ after the networking events. Phew.. I’m pleased about that.

So back to the main point of this article today; this is how you attract your prospects offline to your online sites. You start by inviting them to be a friend on the social media fun spots or fishing pools such as Facebook, and as a natural progression of your new friendship you’ll be able to expand on what you do as you connect up further.

They will see you are in business and if you position yourself well with an attraction marketing website and a little bio about you, and what information they can get free at your website they may very likely click on it without an invitation. That is so smooth when that happens.

If you need to formally invite them to take a look then once you’ve had a little look at there ’stuff’ online you are a lot more informed about what their interests and passions are. You know who you’re dealing with and can easily connect up with them and send them your link to check out to see if there is any interest there.

Attraction Marketing is not about being online, although that’s where it’s easiest for the majority to practice it. It’s about being a friend and having an attractive offer that encourages people to network with you and want to find out more about what you do.

Okay I’m wrapping this up now. I do hope that’s given you some enthusiasm to get social networking both on and offline and start leveraging your time with your website.

No flyers as I promised! Such a blessing for Network Marketing in the UK because it rains so often we are just not suited for flyering.

p.s this is a GREAT way for contacting your ‘chicken list!’ You know the guys that you feel you need to notify that you’re in business because in some way they could be an asset to your team, but perhaps you are intimidated by their success or position. These are usually the best prospects in your network circle so don’t ignore them through fear – just touch base with them using social media if you can’t bring yourself to call them.

p.s.s All of this works 100 x more efficiently when you have an attraction marketing website, branding you and your business and that offers a value based giveaway for people to opt in to receive information from you. If you have no customized funnel in place to build your MLM online and want to attract prospects to you, now is the time to get one! To set up your MLM online funnel the easy way you can go here:MLM online funnel