Let’s talk about how to do the most important thing of all which is to stay alive in this business. You must have a flow of prospects. There is a ton of stuff you can do offline to attract prospects to your online MLM funnel but today we’re focussing on driving traffic online.

Step 2

First of all I’d like to say that this is neither a mystical or magical process! If you have an effective funnel (with something of great value to offer) in place and you drive enough prospects to it SOME WILL sign up for more information.

It is scientific actually. That’s what I love about online marketing. So what are your options for marketing your MLM online funnel or blog?

Online Marketing Options

No to Low budget options:

Social media

Facebook
Twitter
Digg.com and other bookmarking sites
Squidoo (less effective for MLM these days)
Hub Pages
Articles (such as ezinearticles.com )
Google Blogger
Video marketing (free if you already have a camera!)
Traffic Exchanges
Other social networks

Advertising

Free Ads such as Craigslist

Press Releases

Medium to High Budget:

Video Marketing (need good camera – I recommend FLIP)
Wordpress self hosted blog. (very cost effective)
Ezine adverts
Banner adverts
Paid social networks
Paid press releases
Lead Lists
Buying traffic
Google Pay per Click
Yahoo Pay per Click

Facebook Pay per Click
Synnd (content syndication of your blog or website)
(Synnd is like dynamite for your wordpress blog or website)
Outsourcing some of these methods so you are free to build the business

Consider these things as you put your Network Marketing Plan together:

What is your passion?

Each one of these is a big world unto itself! You will need some training but the best thing is to figure out which methods you think suit you best i.e.; are you a writer or a talker? Do you ‘have a face for radio?’ or are you happiest on video in the limelight?

What is your budget?
Are you no budget, low budget or high budget? This needs to be consistent for at least 90 days so you can gain momentum and have time to generate cashflow with your MLM to get your money back. One month all out is not going to constitute a marketing plan!

What is your skill set?
This may overlap with your passion. We usually love to do what we are good at! Evaluate your skills and figure out what you need to improve and where you can make the most impact with what you already know.

I recommend you invest in your skills and knowledge so you can be more effective with some of these.

Next time we’ll move on to Step 3 of the blueprint: Enrolling your Prospects

If you enjoyed this blog post please share it or leave a comment with your feedback. It will give you a back link to your blog or website and advertise it for you!

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Example

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class or internet training. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

If you’d like more details on how to set up your own Attraction Marketing system go here: Attraction Marketing

How Can You Be Unique Online and Still Duplicate in MLM?

On the one hand you want to build a large organization of team members who know exactly what to do each day to build their business.

On the other – if you’re reading this anyway – you most likely want to use some online marketing to boost your prospecting.

It’s a tricky one and can trip up a lot of well meaning distributors. Many are inspired to make great videos and write wonderful articles but then their downline can’t seem to do the same.

Top Tip: I’ve noticed that no matter what you do the majority of your downline simply do what they want to do anyway so do not waste too much time fretting about this one!

You could have the most perfect ‘SYSTEM’ in the MLM universe and still most folks will find reasons to change it or do something different. It is the nature of team members aka people!

I hear you ask but how does that help me Rachel?

Okay here goes. I’m going to give you some concrete ways that you can use online marketing to attract more prospects and which you can help your downline with at the same time.

How’s that?

5 DUPLICATABLE Ways to Build Your MLM Team Online

1) When creating articles, videos, blog posts, tweets or any other content BE YOU. (Your best positive YOU of course!) Anyone and EVERYONE including all of your team members know how to be themselves.

This is essential in online marketing. They can’t try to pretend to be you. That being said, make sure to also work with them on posture and attitude. That way they can come across as their BEST self too.

2) Keep it simple. For online marketing you MUST, I repeat MUST have an online mlm funnel which attracts your prospects to put their details in so they join your MLM prospect list.

If your team members want to work online then either recommend they use the same MLM funnel/website as you to collect leads OR make one for your team. Yes it is that simple. One or the other.

There are no other options! Unless you call zooming around online, drowning people with information instead of attracting them into your ‘world,’ an option?

Once in your funnel you can build a relationship with them and educate them with elegance on what you have to offer.

3) Provide pre-written auto-responders (follow up email messages) for your team members. The easier the set up for them, the better. It still AMAZES me how many people over 25 haven’t a clue about anything technical online.

And then of course there is the copywriting. You can make a great website and online funnel for your team but if you can’t write compelling copy you might just as well whistle in the wind. (or go out and do some flyers..)

Pay someone to do your copy for your website and auto-responders OR recruit the skills that your business needs. You probably already have someone in your downline or upline who can write good copy. Trade skills.

4) Whatever content you create well, make it easy for your team to share it too.

Let’s say you write good articles. Write some 500 word articles and encourage your team to use them on their blogs. They can leave the author name and copyright on the bottom but they get to add their website link to collect any leads generated as a result of the article.

Other people can reprint your articles through article sharing sites so why not have your guys share them to build your team?

Have the person who creates the content put it first on their blog so they get maximum benefit on the search engines.

5) If you or someone on your team can make short videos (2 mins is long enough!) you can edit them in windows movie maker and add a team blog or website link to the video clip.

When the prospect visits the Team blog or website it can just say ‘name of person who referred you,’ as one of the fields to complete to enter the site. (see my company blog as an example if you like: MLM Team Blog)

With videos there isn’t even a duplicate content issue and everyone can write their one short paragraph to promote the video on their YouTube account or blog.

There you go – that way you can generate leads using the same blog or website. Not all of your team members are going to get to grips with having their own blogs etc.

BUT they may still want to participate in the online experience by having their webpage or shared blog link on their Twitter or Facebook page.

If you don’t teach them how to network well – the odds are they may network rather badly!

Happy Networking

p.s If you still don’t have your own MLM Online System you can set one up easily here: MLM Online System.

p.s.s Please leave your comments and any questions. That way I’ll be able to serve you better by answering some of them in future posts.

Whether you’re working primarily online or offline, here are a few ideas for you on how to get started with or to generate more MLM leads for 2010 using Twitter which has become a social phenomenon.

I’m not saying I invented them! I am saying they work and the bottom line for building your MLM is getting more people to take a look at it.

Whether your funnel is leading with affiliate marketing and linking into your MLM funnel on the back end or whether you are marketing your MLM directly online whichever way we look at it you need a constant supply of new quality leads.

So here are some tips for marketing with Twitter that you can implement now.

Don’t wait until 2010. That’s what regular, underachievers do – they procrastinate and get started when everyone else does.

Keep ahead of the curve and make sure you are sowing seeds and catching fish with your marketing net ready so that new prospects are flowing your way throughout December and your ready for all the New Year’s resolution people hitting the internet in search of a better way in January.

Become a Twitter Rockstar

1) Set up your profile with an interesting short bio. Inject some personality into it so that you don’t look just the same as the other 10,001 marketers who say ‘I show you how to market online blah.’ You have full permission to be creative. Social Media is about showing who you are and being transparent.

Tip: Make a big effort to show the BEST of who you are! People follow inspiring people who make them feel better in some way.

Example: I’m a fun loving home based non-guru mom who is building a mega global business in the new economy around my 3 ninja kids.

Doesn’t that sound more inviting than ‘I can show you how to generate 100 leads a day? p.s MLM stinks unless you do it my way!’

Don’t procrastinate here because you don’t have fancy graphics etc. I still don’t have fancy graphics on Twitter and have built my following over 2 accounts to 10,000 people by attracting people to follow me rather than manually adding them or using automated software.

Don’t use your twitter URL as your website! Talk about shooting yourself in the foot and hanging up the closed sign on the door! You want to have a website that invites them in so if they do happen to click on your profile to find out more about you there is a VERY good reason for them to hang out with you and fill in their details to enter your world in exchange for something of value. This could be a free report/ e-book or access to videos etc.

2) Lights/Action – Get Tweeting. What the majority of newbie online marketers do is
a) spam you (yuk – I instantly un-follow them)
b) talk about their daily activity (which can be yawningly monotonous unless they are already a rockstar)

Whilst I would rather hear about your daily activity (if it’s interesting!) than be spammed, chit chatting on twitter is not going to get you more leads unless you are already an influential person or expert with a large following.

I’m guessing if you’re reading this you want to build a business and if twitter is one of your chosen mediums then you want to make it as productive as possible.

3) Tweet at least 10-20 times per day, everyday, so people get to know you and what to expect from you.

Tweet good stuff that is RELEVANT to your target market (I have found that tweeting out random social media stuff or news is not as likely to attract people to look at what you have to offer)

A good example is to tweet out some uplifting POSITIVE business or entrepreneurial quotes. I hear some folk moaning about that but when I tweet quotes I get more re-tweets (my tweets going viral) than anything else I tweet.

Find quotes by googling quote sites. We have all the information at our fingertips so there is no excuse for being dull and boring on social media.

4) Tweet out links to your content. If you’re serious about building a business online then you need to be creating quality content. Here are a couple of options to choose from:

a) Make some simple short videos using a FLIP camera and upload them to YouTube. Give some kind of value in the video that is relevant to your business but doesn’t directly pitch them in. Online pitches with no educational value are like wearing winkle-pickers in 2009. Just so unfashionable!

Tip: Have a call to action at the end of the video to your free offer which attracts the potential follower or prospect into your world. (Your marketing MLM funnel)

b) Write an article. If you can write as well as a 12 year old you can do this. You need a beginning, middle and end. Have a point to your short article (500 words is fine) and spell check it. You can put this on your blog or submit it to a fabulous article site like ezinearticles.com.

Tip: Add in your business bio and a link to get more info about your free offer that again leads your follower into becoming a prospect or visitor in your world or MLM funnel.

Tweet out links to your educational content a couple of times a day. As you develop more content you will have more to choose from and you can post it throughout your social media sites. You are romancing your followers into finding out more about you and what you stand for.

5) Use socialoomph.com You can get a free account where you can set up an automated welcome message to your followers. You can give them an awesome free giveaway on it or just connect with them. (Opinion is divided here – I find both work well for me)

If you are time challenged and/or like to be organized you can automate some tweets such as quotes to run throughout the day whilst you are doing other stuff.

Tip: Don’t overdo it on the automated tweets. Keep it fresh and add in new tweets each day or people will quickly tire of the same old stuff. Be sure to add in some tweets throughout the day that are in real time. You can do this from your mobile phone even if you’re out working all day.

6) As long as you are engaging and giving value you can add in a couple of links to your capture page. For best results this will have some kind of free offer on it. Tweet out a compelling question or statement that will create curiosity and attract your followers to click on the link and enter your marketing funnel. Voila.

Tip: ‘We are in pre-launch with the greatest jungle juice on the planet,’ just won’t cut it anymore!

To learn more about setting up your own MLM Online Funnel so you have something to attract your prospects into your world with, without being a super guru, visit:

MLM Online Funnel

Let’s look at a few different things you could do/say:

a) Call them and introduce yourself and see what the prospect is actually looking for (rather than ranting on about your wonder pills or ‘greatest compensation plan,’ in the history of the world! A.K.A ‘The Big Pitch!’)

This gentler version is known as the ‘consultative approach,’ for MLM and you can learn a lot more about that in Renegade University. When you think about it, it’s a great way to build relationships and network so nothing new there but it’s amazing how many ‘recruiters’ don’t do it.

b) Not call them at all… wait for them to be so ATTRACTED by your brilliance that they call you.

Yes this does happen and as you build your list and become more credible in online marketing and the MLM world, it will happen more and more BUT and this is a big BUT… if you sit waiting for the phone to ring when you’re just getting started in your business you are choosing the painful and slow route to recruiting.

Yes it requires some courage to pick up the phone (work with your sponsor on this or get the training you need elsewhere if that’s your situation.) The pay off is huge.

How are you going to ever learn how to recruit new business partners and product users if you are too scared to phone them?

Every time you call you will be practicing and getting a little bit better so that’s another great reason to start calling every lead you generate.

Unless you’re an internet direct sales marketer with a heavy hitting sales model or affiliate marketing business you need to speak to your prospects ASAP. and begin building the relationship with them.

The beautiful thing about building your MLM with online marketing is that it removes a lot of the time wasting of having to phone people who are not even interested. (although I still recommend you talk with your warm market when you start, but that’s another blog..)

However this is Internet Network Marketing or MLM using online tools. That’s all it is. It doesn’t mean that your auto-responder builds your team for you.

It is simply a tool – albeit the best tool I have ever discovered which means that all night long while I get my beauty sleep leads are plopping into my inbox.

Still you need to speak with your leads. Once you have so many coming in you can think about using a VA or Virtual Assistant to assist you for those initial calls, or only call back certain ones that email you or watch your video (if you have online tracking) etc. etc.

It’s up to YOU how you qualify your prospects BUT….(Another BUT!)

Until that day when you are flooded with leads please call them all. Start to develop the phone skills you need to be a top recruiter in your company.

Mike Dillard and Mike Klingler will both tell you that you still need to call your leads. No matter how fancy your capture page, there is no way around that so embrace it and make it fun.

Top Tip: Allocate batches of time where you just do calling. No distractions and no multi-tasking. (Apparently it lowers your IQ any way!)

If you have lots of leads set aside a couple of hours twice a week or whatever it is to call all your leads and say hi. If you’re just starting then set up a couple of times each day that you can try to reach them.

Find out what they’re looking for and assist them to come through your MLM online funnel with confidence.

A human voice makes all the difference in the world and will set you apart from the majority of network marketers who are new online and who think their auto-responder and capture page is going to build them a big team. (Yes really!)

Here’s an amazing free video for you today if you’re ready to start actually recruiting people rather than just creating fancy blogs and websites: Black Belt Recruiting Video.

The content in this video is pure gold and will show you that even Mike Dillard with all of his new school online marketing still practices and preaches ‘old school’ follow up which of course is just MLM 101, neither old school or new school!

For those of you already receiving Magnetic Sponsoring newsletters from Mike Dillard then you’ll know that he is arranging training courses for offline marketing now.

He has realized that many baby boomers and none geek types will want to do MLM in this new economy, but may not want to bury themselves learning all the skills needed to generate MLM leads online.

This is a happy day… Old School MLM meets New School in an amicable marriage of key networking skills.

Old School or New School – Just make sure you are ‘In School’ and put aside 1 hour to watch this incredible free training video interview series with Mike Dillard and Mark Wieser who personally sponsors over 250 people each year, and was one of Mike Dillard’s first mentors.

At the end of the day we have people we already know to invite to review our MLM business and/or people we don’t know (yet!)

Hopefully you are excited enough about your opportunity to feel positive about sharing it with your key contacts when you first join, and you have some good 3rd party tools and training to plug into to do this.

(3rd party tools just means a DVD, a website, an audio etc. that you can use as a first exposure to see if you have a real prospect and to avoid you having to be the message)

So let’s say you’re just getting started with building your online presence with social media but you’re also out and about, ‘living your life on purpose,’ networking.

How can you get these nice people you’re meeting at local networking events or in your day to day life to take a look at your business, without feeling pushy and salesy?

If we really believe in our MLM business then in this new economy we bear a certain responsibility to give people an opportunity to take a look at our MLM business right?

The majority of people out there in the big world are completely oblivious about ‘old school and new school MLM debate!’ They just don’t care!

What they may care about is finding a business model to plug into that they can use to change their life in this difficult time so I feel it’s important to move through this transitional period in MLM so you feel you have a complete system that works both on and offline.

Let’s look at three scenarios that we may have here:

1) Business networking events such as networking breakfasts etc.

Here people expect to exchange business cards. They come to ‘do business’ and meet new contacts. This is an ideal setting for you to meet professional people in your local area who are business minded.

Over the years I’ve attended so many of these events I’ve pretty much experienced every kind of scenario so nothing would surprise me but the usual format is either you officially pass your business cards around in a little box during the meeting, or you informally network with people and exchange cards with whom you want.

Both are great, the latter tends to be more environmentally friendly and time efficient because you’re not politely accepting cards that you have no interest in!

2) Day to day informal events

You meet an interesting person at a local event for example with your child, or pursuing a hobby of yours, and you are unsure what to do or how to build a relationship with that person although you think you’d very much enjoy working with them and they could be suitable for your business.

3) The ‘one shot’ prospect that would be ‘perfect’ for your business!

The ‘one shot’ prospect is the one you meet at the airport or the underground and will probably never see again. Ok with those guys rather than taking a deep breath and pitching them with all your buzz words, on your business (which I admit I would have done without the blink of an eye in the not too distant past) now you can simply chat about social media and see where they ‘hang out.’

How can you develop these relationships?

It’s probably best if you don’t even mention your business. (If you’re coming back from an International convention waving flags and high on life and jungle juice then you may need to physically hold yourself back!)

With all 3 of these scenarios you can now be less urgent in ‘pitching’ them because social media has opened up communication and the world for us in a dramatic way.

When you meet a great person at a local networking event or you get stuck waiting in the dentist’s surgery for ages and get chatting with a really cool person you can just talk about fun things.

There is no huge urgency which usually turns people right off. To meet someone for the first time and to start chewing their ear off about your business, and yes I know it is probably THE best one, and NEVER been done before.. But let’s face it, it’s a huge turnoff.

Ask questions and just relax into building relationships. Exchange cards if they have one and say you’ll look them up on, wherever it is they said they hang out.

Are they members of ‘Linked In?’ That’s a very formal and professional networking site where you’ll find thousands of interesting candidates.

Or they may be a lover of Facebook, or perhaps they are already into Twitter.

So doesn’t that make it easier and take the pressure off? Discuss the phenomenon of social media, discuss anything and everything that is fun and just connect up with them afterwards online.

No more heavy phone for first ‘follow up’ after the networking events. Phew.. I’m pleased about that.

So back to the main point of this article today; this is how you attract your prospects offline to your online sites. You start by inviting them to be a friend on the social media fun spots or fishing pools such as Facebook, and as a natural progression of your new friendship you’ll be able to expand on what you do as you connect up further.

They will see you are in business and if you position yourself well with an attraction marketing website and a little bio about you, and what information they can get free at your website they may very likely click on it without an invitation. That is so smooth when that happens.

If you need to formally invite them to take a look then once you’ve had a little look at there ‘stuff’ online you are a lot more informed about what their interests and passions are. You know who you’re dealing with and can easily connect up with them and send them your link to check out to see if there is any interest there.

Attraction Marketing is not about being online, although that’s where it’s easiest for the majority to practice it. It’s about being a friend and having an attractive offer that encourages people to network with you and want to find out more about what you do.

Okay I’m wrapping this up now. I do hope that’s given you some enthusiasm to get social networking both on and offline and start leveraging your time with your website.

No flyers as I promised! Such a blessing for Network Marketing in the UK because it rains so often we are just not suited for flyering.

p.s this is a GREAT way for contacting your ‘chicken list!’ You know the guys that you feel you need to notify that you’re in business because in some way they could be an asset to your team, but perhaps you are intimidated by their success or position. These are usually the best prospects in your network circle so don’t ignore them through fear – just touch base with them using social media if you can’t bring yourself to call them.

p.s.s All of this works 100 x more efficiently when you have an attraction marketing website, branding you and your business and that offers a value based giveaway for people to opt in to receive information from you. If you have no customized funnel in place to build your MLM online and want to attract prospects to you, now is the time to get one! To set up your MLM online funnel the easy way you can go here:MLM online funnel