When I transitioned fully into attraction marketing at the beginning of this year (working my MLM with this new business model to attract high quality prospects to me) I blogged that I would share with you in real time how it is developing.

So here we go.. I have observed that many people are generating their own leads successfully. BUT I have also observed that many networkers are too terrified to call them!

What a paradox this is: many of us in the ‘old days’ were taught to spend thousands of dollars (or pounds in my case) on leads and did we call them?

You bet we did because at $10 a lead it would be sheer madness not to right? Script in hand, shaking in our boots, we dialled and dialled!

So why is it that when we learn the way to generate our own unique leads with attraction marketing, which are very low cost or even free, and much higher quality than any lead we could ever buy from an MLM company (yuk!) some don’t call them?

Easy answer really! FEAR is the usual killer in this business. Icy dread grips the networker and a sinking feeling in the pit of the stomach when they look at the phone.

They think… ‘oh I will go and make a cheese sandwich and have a cup of tea before I start calling..’ I know because I have done this and sometimes still do!

I do so love drinking tea! It’s a very seductive distraction.

Anyhow the point being that now I have been in my own Attraction Marketing Bootcamp for 3 months of consistent learning and action and the results are incredible.

I am generating leads on auto-pilot every day, making commissions with funded proposals, receiving referrals (without asking,) having business builders from all kinds of companies contact me, and when I make my calls the people I call already know who I am and are happy to hear from me.

How about that? Wow I don’t know about you but after 6 years of working every which way to build the business this is like living in a dream!

Business is fun and calling is pleasurable and my skills are becoming more valuable by the day.

Okay Rachel – very nice for you I hear you say. WIIFM (What’s in it for me?) Big tip there when you are writing or talking remember that attraction marketing and of course any kind of communication needs to be focussed on the prospect, not on you.

I have so much to say I’m going off the point but wanting to share with you that if you learn how to develop an attractive web of content which pulls leads into your list every day, regardless of what you are doing then it is just a matter of time before you will need to move to the next step.

What’s the next step? Well it involves the telephone! (Or for those of you who suffer from severe telephone allergies and disorders I recommend using Skype where possible.)

Skype is somehow a lot less intimidating than an actual telephone can be when you are fearful. It’s more casual and you can message with someone BEFORE you call them on Skype or by phone.

That being said you still need to bear in mind that to be time efficient you must book an appointment and value your time, or your prospect will not value it either!

I have many years experience of all types of calling and still I found that I needed to learn a new style now to suit my new business.

This is because if you learn to use the new MLM business model of attracting people to you (remember that this is not the model those poor souls are using who are spamming your profile with links!) the chances are that you will also need to change your prospecting approach to suit the new type of prospect.

So why are people fearful? It’s usually because they don’t like change. Many networkers have got varied results with chasing their prospects down until they ‘buy or die.’

They are taught to ‘pitch’ and chase. So now when faced with a different kind of prospect – one who is eager and keen to hear from them because they are looking to develop their skills and want to learn from them.. it can be confusing.

Pitching and chasing and convincing is in our blood as networkers because that is what we are taught over and over. Even when we are with a modern sponsorship line that uses 3rd party tools to give the message, we still seem to end up chasing.

I have spent the last 2 days listening to every type of training in the attraction marketing arena that I can find on prospecting on the phone and I have some news for you!

Attraction marketing is not about generating loads of leads and sitting back waiting for everyone to join your MLM. (Sorry to disappoint you)

What it is about is sorting and sifting your prospects with automated tools so that by the time you come to speak with someone you already have a good idea of their level of seriousness in the business.

Some may already be customers through the funded proposals you are using and you won’t find a higher quality prospect than that.

I have come to believe that many people fail in our business, not because they are not ’serious’ or because they are ‘lazy.’ (Although there are many of those too)

I think it is more to do with their lack of training and skills in real marketing. So how are you going to get confident about making those calls and knowing what to say so that you can qualify your prospect and find out if they may be a fit with you as a business partner?

After all there is no point attracting leads if you are not going to sign anyone up for your MLM right? Okay you can make thousands with funded proposals which is not too shabby – you can go full time quickly with this model but the end game is your MLM. (Just a little reminder in case you went off track!)

Here are the best resources I have found and what you use will depend on your style and goals:

Magnetic Sponsoring offers the Black Belt recruiting course and it is ‘Alpha’ Prospecting at its best. If you are someone who likes to cut to the chase, want to build fast, are willing to make lots of calls and have strong posture then this will be great for you. Here is the free video series with Mike Dillard interviewing Mark Wieser (Top Recruiter who sponsors 250 a year!) If for any reason I can’t think of you are still paying for leads then this will work great for you too.

As usual I found the best fit for me with Renegade University and Mike Klingler. I listened to his ‘attraction on the phone’ webinar yesterday and it is an exact fit for those who are generating their own leads with Social Media and online content. Mike offers priceless training and when I listen to him I get a warm fuzzy feeling of ‘I can do this.’

So in summary I will be using and teaching what is known as ‘the consultative approach.’ This is a very comfortable way of providing great value for your prospects FIRST and then converting them to business partners in your MLM when and only if you are a match.

For those of you who did not yet set up your attraction marketing machine you need to start at the beginning (so you have someone to call!) which you can learn to do with my special report, 7 Pieces of the Attraction Marketing Puzzle.

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