Network Marketing (MLM) Attraction Marketing Training & News

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As more and more network marketers join us online the options they have for setting up their MLM business online are multiplying at the speed of light!

Today I’ll cover some of the advantages and drawbacks to the two main types of systems available so that those just setting up online can make an informed decision about how to go forward:

The Turnkey MLM system (Cookie-Cutter)

This is the most tempting on first look because it usually promises to do everything for you (soon it will be cooking your dinner!) I’ve bought into many a ’system’ like this because it just seems so simple, and because I was lacking the skills I needed to set up my own customised system.

Benefits of the turnkey system:

Set up immediately for you so minimal effort from you (although of course you still need to market it!)

You can get into action quickly and not spend time setting up your website

Easy to get others in your downline set up also

May look very professional and impressive

Drawbacks:

It is owned by someone else who you may not even know so you have no control over it and no idea what the owner’s agenda is.

You could wake up tomorrow and find that the system is closing down, as has happened to me in the past.

Turnkey systems are available on a mass scale so before you know it – you are seeing thousands of identical sites all over the internet and all with an identical message.

The owner will no doubt be promoting their own MLM which is fair enough, so if you bring your team on board to use the system who knows where it may lead?

(There are some exceptions to this of course and you will need to do your due diligence)

The Customised MLM System ( My favourite)

Benefits of the customised MLM system:

You can own your own unique capture pages and websites which is much easier today than you may think.

You can set up customised sites for your team with their own branded capture page and auto-responder messages

You can make it available just to your team members so the internet doesn’t become completely swamped with the system, and of course you provide value and incentive to join you.

Your team members are empowered to own their own ‘list’ no matter what may happen with their MLM. (This builds security)

You can help them to get started immediately by providing this system thereby overcoming the usual technical issues and learning curve for newbies on the internet

Your team members can take it to the next level and create their own system or component parts if they wish to because that is what you’re teaching and empowering them to do with the customised system.

Therefore you can either join a working attraction marketing team using a system which is unique to your group, or you can create your own.

Drawbacks

Can’t think of any except that you need to learn some new skills and take the time to brand yourself online.

On a final note if you feel overwhelmed with all of this you are not alone! This is why the opportunity to establish yourself as a leader online has never been greater.

If you are fearful of creating your own system just remember that these skills are all learnable as long as you plug into a good training system and have patience with yourself as you learn.

The industry legends that are really well known for their ’systems’ such as Randy Gage, (offline systems) Mike Dillard and Ann Sieg, (online systems) ruffled a lot of feathers when they began to preach their new message.

Do you think that when Randy Gage started branding himself with his ‘duplication’ message the leaders of the day all clapped their hands?

When Mike Dillard set up his systems did everyone say, ‘oh right okay let’s stop doing traditional MLM right now and follow Mike?’

And when Ann Sieg hit the big time… well we all know what happened there and she is still ruffling feathers now with her ‘anti old-school’ message and ‘7 Lies.’.

So what’s my point?>

Duplication is absolutely necessary to build your team but you can be the first one in your system if you want to be! There comes a time in MLM where you just have to say, ‘okay enough is enough. Now this is my time and I am going to be the leader and do things that make sense to me.’

For more details of what I recommend you provide to your team to be successful with attraction marketing read (or re-read!) Piece 4, ‘How do you duplicate when it all seems so complicated?‘of my book – ‘The 7 Pieces of the Attraction Marketing Puzzle,’