I have been observing and participating in the Social Media revolution for some time now but last night was the first time that I actively took part in a training course. I’d like to share a few observations about it because many people have been asking me about Mike Dillard’s and Perry Belcher’s new material.

Well the good news is that is was absolutely FUN to be on the ‘course.’ I had thought I’d better prepare myself to concentrate intensely to learn all these new things and it would probably be very techie and my eyes might glaze over after 20 minutes, but …. I laughed all the way through.

What a contrast to the studies many of us have sat through at school and college. I do love learning and am consistently studying something but this is about as fun as it gets. Perry and Mike are an entertaining double act, Perry being really off the wall, and Mike a little more self contained and postured.

Here are a couple of the key points I got from the first session: They observed that people like to be in business with someone they know. This is why we can become very successful by building an audience with social media and becoming dominant in our chosen niche.

Here I thought that we really have come full circle in the industry. Traditional network marketing is all about warm market. Then over the years we went through lots of ‘chilly market’ and very expensive advertising, and more recently it’s all been about how to generate your own leads, peppered with negativity from many online marketers about how rubbish your warm market is!

Now it seems we are once again focussed on warm market, but with a new twist; using social media to attract ‘friends’ who as a natural result can become business partners, or customers etc.

This is exciting to me because I have always bought into the warm market business building when it is done correctly, using 3rd party tools and a system. It always made sense to me that people who trust you are more likely to look at what you’re doing. (If they are remotely interested and looking for something of course!) As I like to be congruent with what I’m doing this makes me feel very good and I am excited.

Perry said that one must connect with ‘patience and passion whilst giving value,’ and that is a good message for all network marketers and certainly compliments the ‘MLM Revolution’ (more about that another time!) that is taking place now.

The foundation training was 88 minutes long so I can’t cover it all in detail but the overall vibe I got from it was fabulous. Social Media is revolutionary and as they said, ‘everything is changing,’ and the old guard who are not embracing these new multiple avenues of media communications are being left behind. People no longer need to settle for just being told what’s what. Now they really have an opportunity to talk back. (And let’s face it we all love that!!)

Much of the content revolved around blogging and twitter. Perry relates Facebook, Twitter, You Tube and other social media sites to the ‘Party.’ Your blog is your ‘house’ and your skills and business etc. is ‘the porch.’ Watch Perry’s introductory videos here to get the gist of it:

This is likened to the corporate business model of meeting people at social events, getting to know them better; perhaps invite them to your home for a party, and then after dinner with brandy and cigars is when the real networking gets done.Smart really – it’s been working for hundreds of years so it will work here too in the virtual world. Anyhow leave me out of the cigars, and I’ll switch brandy to a vintage port but other than that I’m a happy chappy. Look out for more updates as the next trainings come through and I really get to grips with the power of Twitter!!

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