Part 3 – How Do You Become an Attraction Marketing MLM Rockstar?

With thousands of people coming online each day desperately looking for solutions in this new economy and stumbling across Network Marketing, it is ESSENTIAL that you learn how to stand out from the MLM crowd and become a more attractive YOU!

How can I achieve this I hear you cry? It’s an online MLM goldmine with an online gold rush and stampede to go with it!

What can you do for people to sit up and take notice?
How can you attract people to you so they are compelled to type your name into Google and find out more about you?

How can you become another Randy Gage, Eric Worre, Mike Dillard or Mike Klingler?

Ladies there is plenty room for us here!

How can you attract people to click on your links and check out your articles, websites and blogs?

How can you give so much value that they are compelled to enter their details into your website so they can learn more from YOU?

Ok so you got started last month and you’re not too sure what I’m talking about! That’s okay too. Wherever you are just get started. Get started today and it won’t be a moment too soon.

Here is something you can do today to become a more attractive network marketer so you can start to develop the skills and the attraction factor of an MLM Rockstar:

Get Inspired!

Never in human history has it been easier to connect with the MLM legends and Attraction Marketing Rockstars. Do you realize how easy it is NOW to tweet one of these guys or gals, or leave a comment on their blog and start connecting and learning from them for free?

Here are some of the Attraction Marketing Rockstars that I follow and let inside my head on a daily basis. To become more attractive we need to replace those voices of lack and poverty and start to re-program our minds.

Here are some suggestions of blogs and/or resources for you to plug into:

Randy Gage – THE prosperity blog

Eric Worre – MLM Video Show

Mike Dillard – Magnetic Sponsoring

Mike Klingler – Attraction Marketing Merge

Ali Brown -Marketing Genius and amazing inspiration for women

Even if you never buy a product from these guys you can learn so much about being an attractive marketer just by reading their emails and blogs.

Take your pick but start following at least one of these Attraction Marketing legends today and focus on becoming a more attractive YOU!

So much of what we talk about with online MLM is technical or tactical.

Yes we need all that but we also need inspiration and energy to think bigger than we ever have. To become an attractive online marketer we need to be able to inspire other people to greater things especially in these difficult economic times.

What would they follow us for otherwise? Whatever level you’re at just get started today to ramp it up because if there was ever a time to turn it on and really start to brand yourself online then this is it!

The best way to inspire others is to really get inspired yourself. The world is changing and we have a brand new opportunity in this new economy.

Millions of people all over the world are wondering where the security is for them and how come the ‘old machine’ is broken.

Last night I listened into a call with Joe Schroeder and he said that the majority of people are now ‘beautifully equipped to participate in a world that no longer exists!’

Talk about inspired… As Jim Rohn would say, ‘you could stay up all night and not think of that!.’

Ok enough for today. You get the picture? You see how these inspirational mentors have influenced me so that their language stays in my head. To stay challenged and inspired pick some mentors today and work on developing your unique ‘attraction factor.’

Things are heating up in the Network Marketing/ MLM world. Are you paying attention? I do hope so because we are about to create more millionaires (and regular high earning professionals!) in this industry than ever before.

What I am really excited about is to see more and more networkers earning decent money, getting into positive cash flow quickly even if they haven’t yet mastered the skills needed to build a large group in MLM.

In my opinion this will help improve the reputation of our industry much more than anything we can ever write or say about it. The more networkers earning steady money every month, even when they are not MLM Rock stars (yet) the better for us all.

Many networkers are still working there business in the traditional style where they promote their MLM full on (pitch, pitch, pitch) and deal with the ulcers in their stomach whilst they wait for their residual income to kick in.

This can take a LONG time! So what’s the easier option? I have found it to be the use of a funded proposal, or monetization strategy at the front end of your business. I will write in more detail about this in the near future but for today I want to talk about the ‘MLM Gurus.’

The ‘traditional versus the modern,’ and the ‘old versus new,’ ‘the offline list making and the online list attracting’ debate rages.

There is so much confusion between the two sides that the great principles from both are often simply misunderstood. Those unfortunate enough not to have access to a great traditional system seem to have nothing but contempt for it because they have been burned.

Those who have access to a great (or sometimes not so great) traditional system and are making large cheques are naturally reluctant to rock the boat.

This is a pivotal time in the history of MLM and a very exciting place to be. Which side of the fence are you on? Are you positioning to take advantage of this massive migration of new business builders who will be joining us, due to the depressing state of the crumbling economy?

I was inspired to blog today because I am observing the different viewpoints (and can relate to both) The traditionalists are disparaging of the ‘MLM gurus’ teaching online MLM, many whom have never built a business themselves.

This is a valid point right? It’s always a smart idea to be careful who you choose as your mentor. On the other hand what’s the saying about you can’t teach an old dog new tricks?

Well you know what? I think you can – if the old dog wants to learn! That is what is happening now. Experienced professionals in MLM, both successful and not so successful are turning to new mentors who can teach them the new business model of online attraction marketing.

It doesn’t matter what size cheque the teacher has – if they have a skill that the student wants to learn, such as how do they generate high quality leads online, it will be very valuable to the student if the teacher can deliver!

I don’t think there is a need to be so contemptuous of the teaching profession. We are not that way in any other arena are we? Teachers are highly respected and in most cases are broke – but still they can deliver valuable education which when received by the receptive mind is applied in a productive way.

Many entrepreneurs learn amazing new technical skills, or liase with their geek squad to cut to the chase and enable them to turn that information into money. That’s what entrepreneurs do right?

Anyhow, the point being that even if an MLM leader is earning millions, they are unable to teach skills such as building a marketing funnel online if they haven’t taken the time to learn how. Doesn’t matter what size their cheque is in that scenario either. Of course they can pay for their education and update their skill-set, which is what many are now doing.

On the other hand is it annoying when you get spammed 20 times a day by those who say they are attracting 100s of leads and can teach you how? You bet! If they are so great at attracting then why are they spamming me, I think?

This is no different than traditional MLM. There are the guys who jump all over you and shove their MLM down your throat the minute you come in the room, and then there are the MLM Rockstars who naturally attract the right people to them because they provide value as part of their very existence.

It is the same online or offline. There will always be pretenders, posers, gurus and would-be gurus! The thing is when your new team member introduces their friend the same day they join your company, it doesn’t mean that they are able to teach them anything either right?

No of course not. It means that they are able to connect them up (hopefully) with an effective upline who can teach them both together and point them to 3rd party tools and a system to use.

It is the same in the online world. The new leaders in online attraction marketing are not hiding behind their laptops. They are creating and bringing value to the industry by showing people, old and new, how to add some new skills to their tool kit so they are relevant and not sounding like they stepped out of Dr Who’s Time Machine!

Do they attempt to teach them with their opinions? No.. they also use 3rd party tools and connect them up with great teachers who are earning the big bucks and have built large businesses in MLM, such as Mike Klingler and Mike Dillard.

So traditional marketers give the online guys a break please! And online guys please learn to do attraction marketing with the correct strategy so you are giving real value and not driving people nuts!

At the end of the day – if you want to chase the business and do traditional marketing then do it big and don’t worry what ‘they say!’

If you want to build a marketing funnel online, attract prospects to you every day and make a profit whilst doing so because you provide relevant educational resources to your target market, then go for it and stop worrying about your uplines and sidelines.

Pick a coach or mentor who is building a business themselves and is active in the MLM world today, not just teaching from the sidelines.

Whatever you choose to do – do it with integrity, do it big and do it with heart. Then it will be a win win for all.

Here is an amazing video of my favourite traditional marketing MLM Rock Star, Randy Gage, talking about his early years in MLM and how he made no money! Some of the conversation is relevant to this blog and you can listen to the MLM Rockstar’s, inclusive Eric Worre’s, viewpoint on this situation. http://networkmarketingpro.com/2009/04/22/nmpro-36-randy-gage-the-early-years/

I’d love to hear your comments on where you fit into this fascinating dynamic of MLM. It’s a great time to do some critical thinking. Don’t buy everyone else’s opinion without thinking it through yourself.

If you’d like to learn more about creating your own online marketing funnel and how to make it duplicatable for your team then download your free copy of my new attraction marketing report and I’ll see you on the other side!

Rachel Henke
Active Magnetic Marketer in the Field!!

Well it’s been an exciting start to 2009 and I’m really fired up. There is so much good energy buzzing around the people I’m connected with that I am grateful to be associated with so many inspiring leaders in the industry.

There is a lot of talk about Network Marketing entering the golden era because of the economic climate which is forcing so many people from other industries to take a fresh look at ours. With that in mind MLM Rockstar, Randy Gage, has released an MLM manifesto which is a straight talking document about where we are today in the industry, and where we are not!

The aim of the document is to bring together other leaders in the industry, in all the true network marketing companies, to encourage a dialogue to improve Network Marketing as a whole. It’s a long overdue cause because MLM has so much to offer to so many people but often those very people miss their opportunity because they are not introduced to the information in a professional way, and as a result they get totally the wrong end of the stick!

Add to that all the nonsense on the internet written by people who are just trying to get people into their own business with no regard for the industry as a whole, and we have an interesting mix of leaders with integrity who are working for the greater good, and get rich quick artists who are giving us all a bad name. We want to change this, and set the industry alight with success.

Grab your copy of Randy Gage’s MLM Manifesto and how we are working to improve the industry and start a revolution.

This is essentially for people who are already involved in the industry, but is a good read for those evaluating the big picture of what Network Marketing can offer them today. Make sure your leaders get this information. It is free, completely generic, and tells it like it is.

ABOUT THE AUTHOR:  Rachel Henke coaches people to be more successful and to have more fun in their home business. Get Million Dollar Training Info and Subscribe to the Professional Networker blog

That is the question!! I am writing about this today because I feel that there are many people in Network Marketing who are extremely confused about this. They are taught traditional network marketing skills by their upline, (if they have a good sponsorship line who is equipped to teach them professional skills) but at the same time are being bombarded with super guru online multiple messages.

This spells confusion for most, and confusion generally means inactivity. For the new kids on the block it can be fatal.

Okay so we have the traditional old school Network Marketers who work the basic principles and are expert networkers in their community and are building downlines all over the globe through word of mouth viral marketing.

Depending which company or system these guys are using they will often have cutting edge 3rd party tools which can effectively deliver the business message, and all that is left for them to do is join up the dots and enrol the ones that ‘get it’ into their organisation.

Does this still work today? You bet it does. Word of mouth recommendation works better and faster than anything out there.

This group of Networking professionals may be slightly intimidated by the internet and new technology. Perhaps they’ve been around in the industry for quite a while and are reluctant to make a change. Firstly because what they do works for them, and secondly because they enjoy it!

Those are great reasons not to make a change for change’s sake. The thing is that even with this group, technology is being forced upon them at lightening speed, and even by following the basics they are gradually learning how to invite people to look at online videos rather than using just physical tools and snail mail.

Then there is the other group; these are the guys who live and die online. They are stuck to their computers with superglue and the only thing that would force their knees out from underneath the laptop, is perhaps a call for dinner time. Even then they may gobble their dinner down whilst updating their twitter status, and poking someone on Face book. I think this may in fact be the case!!

Now a lot of these guys are using attraction marketing principles successfully, whilst a vast number of them seem to be doing legal spamming. You know what I mean don’t you? The ones who post their opportunity pitch on your profile as though you are running a public notice board.

Take note guys. This is very poor and unenlightened netiquette! Be nice and make friends. Attraction marketing is about attracting not about spamming. In the same way that hard core, old school, MLMers can give the industry a bad name by being too hard core and in your face with the 3 foot rule, the new age tweeters and facebookers can do the same for their camp, and be a complete turn off for the whole thing.

Personally I care about the Network Marketing industry which is why I bring this to your attention, in the hopes that I can do my little bit to influence and teach these guys how to behave with more elegance.

The online die-hards who wouldn’t talk to a sharp looking prospect offline and in the real world if they bit them on the nose, I feel have taken it all a bit too far. What do you think?

I think super smart marketing needs to make the best of both online technology and life in the real world. As with all things there is a way to do things extremely well and professionally.

I was watching Perry Belcher’s new videos about Social Media marketing and he is so on the money. He says that being involved in Social Media is just like being at a party. Now that makes perfect sense to me because all professionals whether in Network Marketing or other business know that since time began more business and referrals are swapped over dinner at the country club, at the local Chamber of Commerce, or even over a cup of coffee than in cold marketing.

People want to do business with those they respect and trust. Enter the new breed of network marketer. These guys have totally got it and are the MLM Rockstars of our era. They are not spending 10 hours a day bad mouthing other companies, piggy backing on their keywords, and spamming others’ profiles randomly.

What they are doing is building their business, using both on and offline networking technology and resources. At the same time they are attracting a loyal following. A fan base if you like. It’s similar to Mike Dillard’s magnetic sponsoring but it provides the missing piece in the puzzle. The actual ‘how to prospect.’

Now everyone can learn (if they are technically inclined to learn!) how to implement social media into their business to attract prospects. The technology is getting smarter and smarter, which really means that even dumb or shall we say not so techno savvy people can master it.

What was once very difficult to duplicate such as learning how to have a large following which in turn will attract some people into your business, is now simpler because of this social media. You can blog, you can post videos, or you can simply have fun on Facebook posting about your passions and interests.

Whatever is your thing; you can maximise for your business and have great fun doing so. The MLM lead companies, who have already been in trouble since so many started to learn how to generate their own leads, must now be quaking in their boots. Why would you pay for a lead when you can generate a higher quality, more responsive one yourself, using FREE social media?

So it seems to me that the circle is complete. We can choose to prospect online and/or offline. (I recommend staying alert and awake when you are out and about having fun even if you are a die hard on liner!!)

Exchange business cards with smart people and then later on you can get in touch with them via social media or skype. Follow up and building relationships has never been easier!!

Our local and corporate type networking is now brought online so that word of mouth viral marketing is working on the internet just as well as at the local networking group. It is warm market when done properly, not cold market, horribly expensive leads, for prospects who want a get rich quick job at home!

When you’re networking online remember it is still the same as at the local networking group. It’s about being a friend, being professional, having fun and providing value to the market place.

If you do enough of that, with the right strategy, you will have a never ending supply of free, highly responsive and high quality prospects that will come to you as a solution provider when the time is right for them.

Dare I say it but I think Network Marketing is finally becoming pure and undiluted fun! Stay tuned for more postings about maximising social media for your home business.