So we’ve talked about how to attract prospects into your list using affiliate programs or funded proposals. Check out the post here if you want to read more about affiliate marketing for MLM

Now let’s talk about how to attract prospects to your MLM team this month!

There’s so much confusion here and so many differing opinions that business builders often get stuck because they don’t know which is best for them.

Perhaps you want to use technology and love the idea of online marketing but just don’t understand how to put it all together?

‘Attraction Marketing’ is such a buzz phrase these days but what is it really?

Some think it’s all about affiliate marketing. Others just don’t get it at all. I think in its purest form it’s exactly what it says, ‘Attraction Marketing.’ It’s as old as the bible and King Solomon was practicing it with great success!

Using affiliate programs and building your list with it is just the popular way it’s being used now. Joe Schroeder of the Million Mind March, the Cash Flow Recruiting Machine and Quick Link, likes to say he invented Attraction Marketing in the 90s.

If you were to chat with Dan Kennedy or read some of his books you’d find that he thinks he put it on the map too.

Mike Dillard of Magnetic Sponsoring fame has been a student of both Joe Schroeder and Dan Kennedy and as Mike has exploded the whole attraction marketing model for MLM there must be some truth in their claims.

However I don’t think Attraction Marketing has to be about affiliates do you? That is just a way of effectively monetizing your email list. The downside is that many people end up just selling online books and programs and DO NOT BUILD THEIR MLM RESIDUAL INCOME!

They spend hours and hours online each day promoting gurus and rambling on about how great Mike Dillard, Mike Klingler and Ann Sieg are. That’s all well and good but what about YOU and your business? They have theirs and you are promoting it!

I don’t know about you but as much as I love making some extra dollars online with affiliates I enjoy my residual income from my MLM business much more!

If you choose a good company and team and build it right you have an excellent chance of creating a long term MLM Rockstar income so that you can spend your time a few years down the line relaxing and doing whatever it is you really love to do.

I’m going for that. How about you? Sales is great for instant cash but how about building your MLM fast so you get upfront cash, as you do with some of the best new MLM compensation plans BUT at the same time you’re building your residual and passive income? Sound good to you?

Attraction Marketing is simply setting up your business and content so that people can find YOU and whatever it is you want them to find. It can work with on and offline marketing materials but here we’ll cover online.

So how do we use attraction marketing to attract prospects to actually review our MLM rather than just buy affiliate products through our links?

Today I’ll share my blueprint with you that is working for me and enabling me to enrol some amazing people into my MLM business WHO FIND ME ONLINE:

Step 1: Set up your online MLM marketing funnel FIRST. Bearing in mind that you can still use all the principles of Attraction Marketing you need a funnel that attracts prospects to sign up to receive some more info from you.

You can use a wordpress blog that talks about your MLM such as this: MLM Blog Example AND/OR

You can set up a capture page attraction marketing system for you and your team to use such as this: MLM Example

With the blog you have the advantages of using the power of wordpress and you can let your team use it as a group blog to generate leads as we do. Notice how you can have the sign up box say who referred the prospect.

The other system which we use very successfully is to have a capture page and auto-responder marketing funnel which markets your MLM Team and you provide it for your MLM Team Members.

With both of these options the major benefit is that your team can be active online BEFORE or WITHOUT EVER having to figure out all the confusing stuff about how to create pages and marketing funnels.

Notice how in both options we offer something of real VALUE for the prospect to receive – in this case it’s a Cash Flow Class or internet training. It’s not a ‘join my MLM because it’s brilliant!’ I hope you can see the difference here because it is SO important for your success.

Unless someone is ready to join your MLM and is just shopping for a sponsor you must have something valuable to ATTRACT your prospect to review the MLM info.

It could be a team audio, video, e-book, short report, email training course… the options are endless really but to recruit direct to your MLM it must be about your MLM Team and your MLM Company.

It’s a more direct approach and it works great for those who are SERIOUS about creating long term residual income… not just clicking around online selling this and that.

I’m using real life examples here for you because I know that theory is no use to you. You don’t want to hear more rehashed guru copywriting about how you can recruit 20 people a month blah blah using someone’s system do you?

You want the real stuff about how and what we DO online to make it happen. Am I right?

Keep tuned into my blog if you’re interested in learning more about creating unique marketing funnels and wordpress blogs because I’ll be adding some more training about exactly HOW TO do those things very soon.

Ok next time we’ll cover Step 2 of the Blueprint of Attraction Marketing direct to your MLM. We’ll be talking about how to drive traffic to your MLM marketing funnel.

If you found this useful please share or leave a comment with your feedback.

If you’d like more details on how to set up your own Attraction Marketing system go here: Attraction Marketing

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Part 3 – How Do You Become an Attraction Marketing MLM Rockstar?

With thousands of people coming online each day desperately looking for solutions in this new economy and stumbling across Network Marketing, it is ESSENTIAL that you learn how to stand out from the MLM crowd and become a more attractive YOU!

How can I achieve this I hear you cry? It’s an online MLM goldmine with an online gold rush and stampede to go with it!

What can you do for people to sit up and take notice?
How can you attract people to you so they are compelled to type your name into Google and find out more about you?

How can you become another Randy Gage, Eric Worre, Mike Dillard or Mike Klingler?

Ladies there is plenty room for us here!

How can you attract people to click on your links and check out your articles, websites and blogs?

How can you give so much value that they are compelled to enter their details into your website so they can learn more from YOU?

Ok so you got started last month and you’re not too sure what I’m talking about! That’s okay too. Wherever you are just get started. Get started today and it won’t be a moment too soon.

Here is something you can do today to become a more attractive network marketer so you can start to develop the skills and the attraction factor of an MLM Rockstar:

Get Inspired!

Never in human history has it been easier to connect with the MLM legends and Attraction Marketing Rockstars. Do you realize how easy it is NOW to tweet one of these guys or gals, or leave a comment on their blog and start connecting and learning from them for free?

Here are some of the Attraction Marketing Rockstars that I follow and let inside my head on a daily basis. To become more attractive we need to replace those voices of lack and poverty and start to re-program our minds.

Here are some suggestions of blogs and/or resources for you to plug into:

Randy Gage – THE prosperity blog

Eric Worre – MLM Video Show

Mike Dillard – Magnetic Sponsoring

Mike Klingler – Attraction Marketing Merge

Ali Brown -Marketing Genius and amazing inspiration for women

Even if you never buy a product from these guys you can learn so much about being an attractive marketer just by reading their emails and blogs.

Take your pick but start following at least one of these Attraction Marketing legends today and focus on becoming a more attractive YOU!

So much of what we talk about with online MLM is technical or tactical.

Yes we need all that but we also need inspiration and energy to think bigger than we ever have. To become an attractive online marketer we need to be able to inspire other people to greater things especially in these difficult economic times.

What would they follow us for otherwise? Whatever level you’re at just get started today to ramp it up because if there was ever a time to turn it on and really start to brand yourself online then this is it!

The best way to inspire others is to really get inspired yourself. The world is changing and we have a brand new opportunity in this new economy.

Millions of people all over the world are wondering where the security is for them and how come the ‘old machine’ is broken.

Last night I listened into a call with Joe Schroeder and he said that the majority of people are now ‘beautifully equipped to participate in a world that no longer exists!’

Talk about inspired… As Jim Rohn would say, ‘you could stay up all night and not think of that!.’

Ok enough for today. You get the picture? You see how these inspirational mentors have influenced me so that their language stays in my head. To stay challenged and inspired pick some mentors today and work on developing your unique ‘attraction factor.’

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Things are heating up in the Network Marketing/ MLM world. Are you paying attention? I do hope so because we are about to create more millionaires (and regular high earning professionals!) in this industry than ever before.

What I am really excited about is to see more and more networkers earning decent money, getting into positive cash flow quickly even if they haven’t yet mastered the skills needed to build a large group in MLM.

In my opinion this will help improve the reputation of our industry much more than anything we can ever write or say about it. The more networkers earning steady money every month, even when they are not MLM Rock stars (yet) the better for us all.

Many networkers are still working there business in the traditional style where they promote their MLM full on (pitch, pitch, pitch) and deal with the ulcers in their stomach whilst they wait for their residual income to kick in.

This can take a LONG time! So what’s the easier option? I have found it to be the use of a funded proposal, or monetization strategy at the front end of your business. I will write in more detail about this in the near future but for today I want to talk about the ‘MLM Gurus.’

The ‘traditional versus the modern,’ and the ‘old versus new,’ ‘the offline list making and the online list attracting’ debate rages.

There is so much confusion between the two sides that the great principles from both are often simply misunderstood. Those unfortunate enough not to have access to a great traditional system seem to have nothing but contempt for it because they have been burned.

Those who have access to a great (or sometimes not so great) traditional system and are making large cheques are naturally reluctant to rock the boat.

This is a pivotal time in the history of MLM and a very exciting place to be. Which side of the fence are you on? Are you positioning to take advantage of this massive migration of new business builders who will be joining us, due to the depressing state of the crumbling economy?

I was inspired to blog today because I am observing the different viewpoints (and can relate to both) The traditionalists are disparaging of the ‘MLM gurus’ teaching online MLM, many whom have never built a business themselves.

This is a valid point right? It’s always a smart idea to be careful who you choose as your mentor. On the other hand what’s the saying about you can’t teach an old dog new tricks?

Well you know what? I think you can – if the old dog wants to learn! That is what is happening now. Experienced professionals in MLM, both successful and not so successful are turning to new mentors who can teach them the new business model of online attraction marketing.

It doesn’t matter what size cheque the teacher has – if they have a skill that the student wants to learn, such as how do they generate high quality leads online, it will be very valuable to the student if the teacher can deliver!

I don’t think there is a need to be so contemptuous of the teaching profession. We are not that way in any other arena are we? Teachers are highly respected and in most cases are broke – but still they can deliver valuable education which when received by the receptive mind is applied in a productive way.

Many entrepreneurs learn amazing new technical skills, or liase with their geek squad to cut to the chase and enable them to turn that information into money. That’s what entrepreneurs do right?

Anyhow, the point being that even if an MLM leader is earning millions, they are unable to teach skills such as building a marketing funnel online if they haven’t taken the time to learn how. Doesn’t matter what size their cheque is in that scenario either. Of course they can pay for their education and update their skill-set, which is what many are now doing.

On the other hand is it annoying when you get spammed 20 times a day by those who say they are attracting 100s of leads and can teach you how? You bet! If they are so great at attracting then why are they spamming me, I think?

This is no different than traditional MLM. There are the guys who jump all over you and shove their MLM down your throat the minute you come in the room, and then there are the MLM Rockstars who naturally attract the right people to them because they provide value as part of their very existence.

It is the same online or offline. There will always be pretenders, posers, gurus and would-be gurus! The thing is when your new team member introduces their friend the same day they join your company, it doesn’t mean that they are able to teach them anything either right?

No of course not. It means that they are able to connect them up (hopefully) with an effective upline who can teach them both together and point them to 3rd party tools and a system to use.

It is the same in the online world. The new leaders in online attraction marketing are not hiding behind their laptops. They are creating and bringing value to the industry by showing people, old and new, how to add some new skills to their tool kit so they are relevant and not sounding like they stepped out of Dr Who’s Time Machine!

Do they attempt to teach them with their opinions? No.. they also use 3rd party tools and connect them up with great teachers who are earning the big bucks and have built large businesses in MLM, such as Mike Klingler and Mike Dillard.

So traditional marketers give the online guys a break please! And online guys please learn to do attraction marketing with the correct strategy so you are giving real value and not driving people nuts!

At the end of the day – if you want to chase the business and do traditional marketing then do it big and don’t worry what ‘they say!’

If you want to build a marketing funnel online, attract prospects to you every day and make a profit whilst doing so because you provide relevant educational resources to your target market, then go for it and stop worrying about your uplines and sidelines.

Pick a coach or mentor who is building a business themselves and is active in the MLM world today, not just teaching from the sidelines.

Whatever you choose to do – do it with integrity, do it big and do it with heart. Then it will be a win win for all.

Here is an amazing video of my favourite traditional marketing MLM Rock Star, Randy Gage, talking about his early years in MLM and how he made no money! Some of the conversation is relevant to this blog and you can listen to the MLM Rockstar’s, inclusive Eric Worre’s, viewpoint on this situation. http://networkmarketingpro.com/2009/04/22/nmpro-36-randy-gage-the-early-years/

I’d love to hear your comments on where you fit into this fascinating dynamic of MLM. It’s a great time to do some critical thinking. Don’t buy everyone else’s opinion without thinking it through yourself.

If you’d like to learn more about creating your own online marketing funnel and how to make it duplicatable for your team then go check this out and you’ll be hearing from me on the other side! Attraction Marketing Funnel

Rachel Henke
Active Magnetic Marketer in the Field!!

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Well it’s been an exciting start to 2009 and I’m really fired up. There is so much good energy buzzing around the people I’m connected with that I am grateful to be associated with so many inspiring leaders in the industry.

There is a lot of talk about Network Marketing entering the golden era because of the economic climate which is forcing so many people from other industries to take a fresh look at ours. With that in mind MLM Rockstar, Randy Gage, has released an MLM manifesto which is a straight talking document about where we are today in the industry, and where we are not!

The aim of the document is to bring together other leaders in the industry, in all the true network marketing companies, to encourage a dialogue to improve Network Marketing as a whole. It’s a long overdue cause because MLM has so much to offer to so many people but often those very people miss their opportunity because they are not introduced to the information in a professional way, and as a result they get totally the wrong end of the stick!

Add to that all the nonsense on the internet written by people who are just trying to get people into their own business with no regard for the industry as a whole, and we have an interesting mix of leaders with integrity who are working for the greater good, and get rich quick artists who are giving us all a bad name. We want to change this, and set the industry alight with success.

Grab your copy of Randy Gage’s MLM Manifesto and how we are working to improve the industry and start a revolution.

This is essentially for people who are already involved in the industry, but is a good read for those evaluating the big picture of what Network Marketing can offer them today. Make sure your leaders get this information. It is free, completely generic, and tells it like it is.

ABOUT THE AUTHOR:  Rachel Henke coaches people to be more successful and to have more fun in their home business. Get Million Dollar Training Info and Subscribe to the Professional Networker blog

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Well I’ve just come back from 3 weeks in the sun and had an amazing time. I figured August is traditionally a slow month in the business so if I’m going to take some family time out then this is as good a time as any.

Still, I was left with the dilemma of how do I support my existing team members and how do I keep the momentum of prospecting whilst I am swimming with dolphins in Eilat, and attending barbeques almost every evening!!

I’m sure this is something that most up and coming leaders are concerned with at some point or another. In our company we have a motto, ‘DO LIFE,’ well I decided to put it to the test. Can I go on a long holiday when my business has only the tender stages of leadership in place in my organisation? Passive income after all is defined by having levels of leaders trained in one’s organisation so that they can operate and take predictable actions whether or not you are around.

So I put it to the test…..

The outcome was fairly predictable really. A good portion of team members took a holiday along with me (although I don’t think it was planned and they didn’t stay in the same hotel!!) The local rock stars who are hungry for it continued to be just as hungry even when I was on foreign soil and not quite as available as usual. Of course I am fortunate to have a wonderful upline who made himself available for them also.

A couple of international rock stars continued on just as though I was at home as usual. (Actually they seemed to be doing even better!) This is particularly interesting because it proves Randy Gage’s theory to be spot on. The long distance lines (i.e.; not local or even in the same country as the leader) were absolutely unaffected by my absconding to warmer climes. This is for obvious reasons! I am not around for them other than by long distance emailing/ skype etc anyway so it made absolutely no difference to their production. For them it was business as usual because I was in touch every couple of days online. They have their own leadership and training structure in their own country and follow the system for daily and weekly activity. Therefore why should they care if I am in UK or Israel? They simply don’t!

It also demonstrates the wonderful ‘Pareto’s law.’ (Think that’s the one!) You know where the 20% do pretty much everything. They are the rock stars in our business.

Aaaah. What a wonderful feeling. A taste of true passive income and duplication happening with or without me. Exciting hey?

Stay tuned for next blog which will be top tips for prospecting every day online even when sunbathing, overeating and spending all day with your family on holiday…. All that is required is 30 minutes and access to a pc. Even one in the hotel lobby!

To find out more about building passive income with the Randy Gage team visit our site and complete the call back section

by Rachel Henke, (c) 2008 If you’d like to use this article for quality content on your website or blog please do so with our blessing but ensure the author’s link remains intact. 

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Randy Gage, checked out hundreds of companies before coming out of retirement and choosing his next vehicle for building wealth. As an experienced Network Marketer I was relieved to finally find a simple formula to explain to prospects, and to understand myself, how to spot a company that is poised for major growth and success. If you’re in the industry already, perhaps you’d like to check out how your company measures up to the formula. As I have often heard it said, it is as important to know where you are, as it is to know where you are not… For those of you who are looking at fresh opportunities – this is especially for you. Finding a good Home Based Business can be very confusing so I hope the following steps will simplify the process for you and empower you to make the best choice for you when evaluating various options. So here goes:

1. You need a ‘Sizzle Product’ that you like.

For example; Randy commented that after 10 years of ‘jungle juices,’ the Nutritional industry was crying out for a sizzle product. This can of course be applied to any industry. A first to market unique product is destined for greatness when all of the other factors (as in the following steps) of the company are aligned correctly. A new product category is where fortunes are created.

2. A Product Line Extension Company

Randy observed that it is very unlikely to attract real wealth with only one product.
In addition to the fresh product idea we also stand to benefit greatly by knowing in advance that there are very clear plans for the product line extension. Personally I like the idea of keeping it simple so I want great new products coming out but prefer to stick to products of the same type, as opposed to developing into a ‘do it all’ distributor, or retail store. As in all fields, specialisation is always a winning strategy.

3. There Are 4 Basic Categories of MLM or Network Marketing Companies.

Category 1: ‘The old dogs.’ These companies are very solid and are already doing billions of dollars in turnover. They are mature, successful, and are not going anywhere. This is a great category if you want to build up a secure income but are not too concerned with the ground floor opportunity, which has obviously already been and gone! Randy doesn’t recommend joining a company like this if you want to build real wealth.

Category 2: ‘The Scams.’ These are the money games and the coupon scams. They’ve been around for ever and often give the industry a bad name. They are of course not part of the real equation so make sure to steer clear of those!

Category 3 & 4: The ‘Flatliners’ and the ‘Peddlers.’ Randy identifies these companies as the ones that have been around a long time. They are nice companies and people can make a decent living with them. Generally they are very sales focussed and often revolve around catalogue distribution and/or party plan. These companies have sometimes been in business for as long as 20 years but not quite hit the exponential growth that they predicted – yet! Often this is due to the nature of the business, in that the distribution method is not duplicatable by a large group of people over a consistent period of time. So unless you are looking for a little extra income and perhaps expanding your social network then it is probably best to avoid this category too.

Category 5: The ‘Holy Grail of Network Marketing,’ as Randy calls it. This, simply put, is a start up company that has a viable probability to become one of the ‘Old Dogs,’ or Category 1 Companies. If you can join a Category 4 company that meets all the criteria in the steps outlined here, then you can lock in a legacy position. This will benefit you if you are an action person who is willing to do what it takes to be part of the reason for the growth of the company. (At this point I became very excited because I knew that was me!)

4. Compensation Plan

A great compensation plan should reward distributors for taking the correct actions such as building depth and supporting their team duplication. It need not necessarily have the highest overall pay out percentage but Randy looks for the largest number of well paid distributors in the company. It is no use to the distributors if they could earn a lot of money based on the people they have recruited but are unable to collect it because they are in a ‘breakaway’ programme where the qualifications are too high for them to attain on a consistent basis. Then their commission rolls up and they lose heart, not just money.

5. Field leadership

The System is king! Randy Gage has a reputation that precedes him as an expert system builder. It became painfully clear to me during my years with a category 1 company that no matter how great the turnover and the products… without a duplicatable simple system I was lost! The Infrastructure also needs to be in place for you and your team to plug into on a global level. Lastly the ‘Culture,’which is an interesting one. I interpret this as signing up with an organisation that has strong leaders in place who already have an established identity as ethical players, and a clear understanding of the culture they are encouraging in their down line. People who have done it already are the key. That way even with a start up company there is years of experience to draw on.

6. Management Team

A management team that is experienced in the industry. Preferably the management team will also be made up of people who have led the way with other successful companies. There is little point having a CEO who is an expert in Telecommunications, no matter how big the plaques on the office wall, if he or she has no clue about the specialised industry that we are lucky enough to be in.

So there you have it….. Maybe you like it, maybe you don’t! Either way it is essential in this exciting world of Network Marketing that we move with the times and plug into the resources and mentors that are out there. Whichever company you choose, I wish you all the success you dream of in the Next Generation of Network Marketing.

Visit a Category 5 company overview here

ABOUT THE AUTHOR:  Rachel Henke coaches people to be more successful and to have more fun in their home business. Get Million Dollar Training Info and Subscribe to the Professional Networker blog

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So Are You Ready to be an MLM Rockstar

Contact Rachel Henke on Skype: Rachelhenke for more details about joining Agel and or complete your details on the form for instant free access to the MLM Rockstar and Randy Gage Training

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Randy Gage tells us that 95% of Network Marketers are grinders! In a closed door session I was fortunate enough to be in recently, Randy Gage, the legendary ‘millionaire maker’ revealed the reasons why there are so many grinders in the industry.

Firstly what is the definition of an MLM Grinder?

If you don’t do it, it doesn’t get done.

There are highly paid grinders in the business who earn big money but that doesn’t mean they are not grinders. They earn a nice income but their life is not their own. These are the guys who are forever on the telephone. You can’t have dinner with them without them having an ‘urgent’ phone call etc. and if they take their foot off the gas for a couple of weeks their whole organisation starts to collapse.

Then there are the poorly paid grinders. These are the guys who drive around town delivering products to their customers. Possibly they have a magnetic strip on their car, or they wear t-shirts and buttons on their clothes to advertise their products. Some companies have such high monthly qualifications that the distributors can barely take a breath, never mind go on holiday, without filling orders and phoning high maintenance customers everyday. It is exhausting – I know because I was a grinder for 3 years before I woke up to reality.

Do you have true residual and passive income?

95% of distributors do not have true residual income 98% don’t have true passive income. There is a qualitative difference:
Residual income means income that comes to you month after month as a result of work you have already done.

Passive income means income that comes month after month whether you work again or not.
True Passive income comes from having leaders underneath you in your organisation who are trained on the infrastructure i.e.; the recruitment system and materials are in place and used to duplicate the business by their entire downline. It means that even if you died and were obviously not active in the business at all… passive income would continue to be paid to your distributorship forever.
If your income goes up month after month whether you are around or not then congratulations you are an MLM rock star!
These are the people making more money than those investing sometimes as much as $10 million to start a traditional business.

Did you know there are hundreds of thousands of grinders?

Sometimes they are waiting for their business and/or their company to hit momentum. The scary truth is that approximately only 1 in 5-10 companies’ hits momentum and that is only 1 company in every 10-15 years!! There are many grinders who are taking correct actions but are in the ‘right’ company at the wrong time. Some companies simply never hit momentum at all, and are still predicting it will hit soon … hmmm…. whereas the mature companies have often already hit their huge momentum long before you joined. Therefore they are fine for an income but not for the true wealth of a legacy position. These companies are the industry pioneers and we stand on their shoulders but most of the top earners in these companies who joined as different countries were opening, and have a slice of those markets, would be hard pressed not to admit that it would be close to impossible for them to repeat their rapid growth if they joined today. If you haven’t thought about this before then I urge you to think about this now. It is logical but is something that many people don’t let themselves think about because they are too committed to ‘grinding’ in their current company. The truth of the matter is that network marketing grinders pay a high price and they deserve better. They need to be loyal to themselves and to their families, not to a company that is already turning over billions of dollars and has all of its legacy position vacancies filled.

Will you be just another MLM grinder or are you destined for greatness?

Only you can answer that. If you are in the same company you have been in for more than a couple of years and your income is stagnant and you have no leverage then the sad truth is that you are a grinder. If you are highly paid but are like a juggler hoping all of your balls don’t fall out of the air at the same time then you are most likely a grinder too. Take an objective look at your business today and see what the real chances are of you gaining the kind of leverage and financial freedom you dream of. The answer is in your heart and in your bank statement.

by Rachel Henke

Free Access To Randy Gage’s Shocking New Audio Here:

MLM Rockstar

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