Turning Your Marketing Into Money

Once you’ve got your marketing funnel in place and have begun to drive some targeted traffic to your free giveaway offer the next step is to get your streams of income in place.

Starting with a free offer such as a special report, audio or video is the best way to build your list and generate leads for your business.

After that you need to turn the leads into money. What you sell at your website will depend on what type of business and niche you are in.

If you’re a coach or consultant then you may start simply by offering a free report which gives some valuable information about your niche expert topic and then gives more information about your coaching service.

To be successful with online marketing it’s essential that you create some clear packages for your coaching so people can get all the details easily and decide which package they want to go with. Map out your process for connecting with your potential clients when they have expressed interest.

If you’re selling a product online then map out the process they will take in order to buy the product.

Once you’ve figured out how to get clients or sales online the next step for you may be to add in an information product which teaches your niche clients how to do whatever your niche expert topic is.

This allows you to make money when you are not working one on one with clients and gives you another stream of income and time freedom. Marketing information products online is my favourite business because I love creating them and I love the leverage that they provide.

You can help a lot more people with a good information product than you can working one to one. There are only so many hours in a day and one on one coaching is beyond the budget of many people who may want your help.

Package up your coaching system into an information product – digital or physical and you’ll not only position yourself as an expert in your niche but will also learn a lot by creating your own signature system.

As a coach or consultant you most likely have a clear system already but you may never have got it down on paper. Now is the time to package up your expertise into a step by step product and benefit from all of your experience and hard work.

As you gain more experience you can add in more streams of income such as e-books, digital audios, CD sets, tele-seminars, physical books, DVDs, membership sites and niche websites. Once you have nailed your niche expert topic the sky is the limit.

Weaving affiliate recommendations through your marketing funnel is yet another way to add in a low effort and high return income stream. Think about all the services and products you use that are relevant to your niche expert topic. Look to see if they offer an affiliate programme – you can usually find out by googling the name of the service followed by ‘affiliate.’ Affiliate programmes are usually free to join and the best ones provide marketing tools to help you promote the product.

To find out exactly how to set up your unique niche expert online business, get paid as an expert and make a difference doing what you love check out Rachel’s new course The Niche Expert Bootcamp