You don’t have to be a Guru to be an Online Expert

So much of what we need to do to create success online revolves around the basics of marketing. Identifying your niche and matching your message to serve it is essential if you want people to buy your stuff and get results with it.

What’s so often overlooked is the mindset component of what is needed for your online success.

You can put all of the mechanics of online marketing in place and have everything ready for your target market to come by but still it might not feel quite right to you. Why is that?

Let me explain. I think it’s because the mechanics alone are rarely enough. If your marketing lacks passion and energy people will feel that.

If you are fearful of sharing who you really are, people will sense that.

If you’re hiding behind your computer and not connecting with people in real life, whether through networking events or phone, the chances are your results will be lack-lustre.

Yes you can sell some stuff online without talking to anyone. It’s easy enough when you have the mechanics in place but if you want to create a movement or a tribe that is all in with your message, you’ve got to do more than just sell stuff online.

Let’s take a look at what might be holding you back. I know the marketing funnel basics can be very challenging when you don’t have the big picture and don’t know how to set up your websites to be lead, client or customer attractive.

It’s easy enough to find out though, and once you understand the big picture it’s just a case of either setting it up yourself or outsourcing the technical stuff for someone else to do. As the old adage goes its easy when you know how and if you don’t you just find a coach and/or a super geek to help you implement.

What’s not so easy is figuring out who you are or should I say which value you have to offer to your potential tribe.

What will your movement be about? How will you deliver your unique value yet stay in integrity?

These are the important questions to ask. I meet with many potential tribe and movement leaders who are passionate about their ideas and want to build an internet platform online.

So what’s stopping them? Usually it’s lack of clarity on what they have to offer, how to differentiate themselves and also pure fear of putting themselves out there for all to see.

They are thinking ‘What if I fail?’

Once you have your niche internet empire mapped out and implement the technical stuff all that is left to do is to promote it.

You may find yourself frozen with fear. You’ll need to put yourself out there and risk being judged and criticised. For some this fear is just too much to contemplate and it paralyses them so they step back and never promote their movement.

Don’t let that be you. Once you push yourself passed that initial fear you will begin to flow with it. If you’ve picked the right niche and set up your foundation correctly, everything will start to click into place for you.

Please don’t think that you have to be a ‘guru’ to promote your movement online. To be an expert in your niche you just have to know some good stuff and be passionate about sharing it.

If you’re fearful of getting out there and your mind is coming up with all sorts of excuses about why you can’t write your book, you can’t do a tele-class, you can’t speak at the next event or you can’t enrol people for your programme …. Your no.1 job is to trick it into thinking that you can.

The only way I have discovered to do this is fill my mind with more of the ‘you can’ stuff than the ‘you can’t,’ stuff at any one time.

‘You can’ super food takes the form of inspiring prosperity and mindset books or audios. ‘You can’t’ junk food is often force fed to you through the bad news channel on TV or the gloomy newspapers. Is it any wonder if you start your day with this kind of junk food for your mind that your day lacks boldness and energy?

So you don’t have to be a guru but you do have to be inspired. My morning prosperity programme consists of reading an inspiring mind super food book and journaling my AHA’s in my dear Moleskine journal. At the moment I’m reading ‘The Magic Ladder to Success,’ by Napoleon Hill. (Similar to ‘Think & Grow Rich’ but with some fresh content)

You can’t read a book like that and not get into action. It’s just impossible because every page transfers energy to you so that you are inspired despite your fears and worries.

If you’re not energised by what you’re reading it’s time to get a new book or listen to a new audio. The success mindset principles and code remains the same but you can access it in multiple ways and fresh formats.

Have fun with your business and remember that the mechanics alone are never enough but when you combine the mechanics with the mindset your movement will become unstoppable.